DearOne Releases Free White Paper on AB Testing Checklists to Maximize CVR and Establish Logical Reproducibility
DearOne, a subsidiary of NTT Docomo, has released a free white paper aimed at companies looking to improve their website and app conversion rates (CVR). The document compiles successful AB testing case studies and practical methods. It includes examples of a 2.7x increase in CVR, an operational checklist for frontline use, and introduces the 'VWO' platform, which uses AI to assist in hypothesis creation without needing engineering skills.
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- 📰 Published: May 19, 2026 at 20:00
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DearOne, Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Yasuhisa Kono; hereinafter: DearOne), a new business subsidiary in the marketing solutions domain of NTT Docomo, Inc., has published a white paper titled 'Roadmap for Maximizing CVR Unraveled from AB Test Success Stories' to help improve conversion rates (CVR) for websites and apps.
This report can be downloaded for free from the URL below.
Download here
■ Background and Purpose: Implementing a Tool Alone Does Not Guarantee AB Testing Success
In improving the CVR of websites and apps, AB testing is an essential measure undertaken by many companies. Although the adoption of AB testing tools has been increasing recently, simply implementing a tool does not magically lead to improvements. Despite this, the following issues frequently occur in actual marketing operations:
'Running tests based on random ideas.'
'Knowing the winning and losing results but being unable to logically explain the reasons.'
'Leaving tests running without a clear direction on how to improve next.'
To break away from this 'intuitive' AB testing, a solid 'strategy' is required. Therefore, DearOne, which has an extensive track record in supporting the growth of digital products, has articulated and systematized practical methods directly linked to results.
This material is a practical roadmap for staff to logically explain 'why improvements occurred' internally and deepen customer understanding. Please use the included 'Operational Checklist (15 pages)' to diagnose whether your company's AB testing operations have fallen into relying on intuition. We hope it serves as a first step in identifying factors hindering results and leading to reliable CVR improvement.
Free Download here
■ Features and Content of This Material
This material provides specific methods that can be immediately put into practice in the field, rather than just abstract know-how.
Improvement Points Based on Success Stories: Techniques for test design (such as narrowing down elements and managing metrics) that lead to results, derived from numerous support records.
Highly Reproducible AB Testing Success Stories: Introduces three case studies where improvements were accumulated based on behavioral analysis and multivariate testing, achieving a 2.7x CVR, a 62% CVR improvement, and a 6.74% increase in purchase rate.
[Bonus] Practical Operational Checklist: Includes a checklist that allows field personnel to progress and manage AB testing without omissions.
Download Material
■ Accelerating the Improvement Cycle Without Engineers. Utilizing the Integrated Platform 'VWO'
Based on case studies, this material also explains how to utilize the integrated platform 'VWO,' which allows everything from analysis to implementation of AB testing to be completed without engineering skills. In addition to visualizing user behavior through heatmaps, the AI feature 'VWO Copilot' instantly assists the hypothesis-building process, which traditionally took experienced marketers a lot of time. This eliminates dependency on individual skills and makes it possible to build a mechanism for the entire organization to swiftly run highly reproducible improvement cycles.
DearOne goes beyond just introducing tools; they provide total hands-on support from data analysis to measure planning and operation, strongly backing the service growth of companies.
Download Material
■ About 'VWO'
VWO is an optimal user experience platform aiming to maximize conversions by optimizing customers' digital experiences. It is used by over 3,000 customers and more than 40,000 companies in over 190 countries worldwide.
It allows users to easily create and execute various testing functions, such as A/B testing and multivariate testing, using an intuitive UI that requires no coding knowledge. Furthermore, it centrally integrates rich analytical features like heatmaps and session replays, as well as AI-assist functions, enabling marketers themselves to complete everything from data-based factor analysis to highly accurate improvement measures, realizing a speedy PDCA cycle.
https://growth-marketing.jp/vwo/
■ About the Growth Marketing Business
'Growth Marketing' refers to marketing activities focused on the sustainable growth of companies, businesses, products, and services.
DearOne provides comprehensive, end-to-end support for growth marketing utilizing corporate customer data from both aspects of cutting-edge Martech tools and human support.
・ Growth Marketing Media: https://growth-marketing.jp/
■ About DearOne, Inc.
DearOne is a new business subsidiary of NTT Docomo in the marketing sector. They provide 'ModuleApps2.0,' which allows the development of official apps simply by incorporating necessary features from a rich set of app functions, as well as the retail media platform 'ARUTANA,' which enables cross-advertising delivery to a group of official retail apps. Furthermore, they handle various Martech tools for CDP, analytics, and customer engagement, including the user behavior analysis tool 'Amplitude,' the customer experience analysis platform 'Contentsquare,' and the AB testing tool 'VWO,' to support the growth of digital products like apps and e-commerce sites.
・ Representative: Yasuhisa Kono, President and CEO
・ Headquarters: 4th Floor, NTT Toranomon Building, 3-8-8 Toranomon, Minato-ku, Tokyo
・ URL: https://www.dearone.io/
This report can be downloaded for free from the URL below.
Download here
■ Background and Purpose: Implementing a Tool Alone Does Not Guarantee AB Testing Success
In improving the CVR of websites and apps, AB testing is an essential measure undertaken by many companies. Although the adoption of AB testing tools has been increasing recently, simply implementing a tool does not magically lead to improvements. Despite this, the following issues frequently occur in actual marketing operations:
'Running tests based on random ideas.'
'Knowing the winning and losing results but being unable to logically explain the reasons.'
'Leaving tests running without a clear direction on how to improve next.'
To break away from this 'intuitive' AB testing, a solid 'strategy' is required. Therefore, DearOne, which has an extensive track record in supporting the growth of digital products, has articulated and systematized practical methods directly linked to results.
This material is a practical roadmap for staff to logically explain 'why improvements occurred' internally and deepen customer understanding. Please use the included 'Operational Checklist (15 pages)' to diagnose whether your company's AB testing operations have fallen into relying on intuition. We hope it serves as a first step in identifying factors hindering results and leading to reliable CVR improvement.
Free Download here
■ Features and Content of This Material
This material provides specific methods that can be immediately put into practice in the field, rather than just abstract know-how.
Improvement Points Based on Success Stories: Techniques for test design (such as narrowing down elements and managing metrics) that lead to results, derived from numerous support records.
Highly Reproducible AB Testing Success Stories: Introduces three case studies where improvements were accumulated based on behavioral analysis and multivariate testing, achieving a 2.7x CVR, a 62% CVR improvement, and a 6.74% increase in purchase rate.
[Bonus] Practical Operational Checklist: Includes a checklist that allows field personnel to progress and manage AB testing without omissions.
Download Material
■ Accelerating the Improvement Cycle Without Engineers. Utilizing the Integrated Platform 'VWO'
Based on case studies, this material also explains how to utilize the integrated platform 'VWO,' which allows everything from analysis to implementation of AB testing to be completed without engineering skills. In addition to visualizing user behavior through heatmaps, the AI feature 'VWO Copilot' instantly assists the hypothesis-building process, which traditionally took experienced marketers a lot of time. This eliminates dependency on individual skills and makes it possible to build a mechanism for the entire organization to swiftly run highly reproducible improvement cycles.
DearOne goes beyond just introducing tools; they provide total hands-on support from data analysis to measure planning and operation, strongly backing the service growth of companies.
Download Material
■ About 'VWO'
VWO is an optimal user experience platform aiming to maximize conversions by optimizing customers' digital experiences. It is used by over 3,000 customers and more than 40,000 companies in over 190 countries worldwide.
It allows users to easily create and execute various testing functions, such as A/B testing and multivariate testing, using an intuitive UI that requires no coding knowledge. Furthermore, it centrally integrates rich analytical features like heatmaps and session replays, as well as AI-assist functions, enabling marketers themselves to complete everything from data-based factor analysis to highly accurate improvement measures, realizing a speedy PDCA cycle.
https://growth-marketing.jp/vwo/
■ About the Growth Marketing Business
'Growth Marketing' refers to marketing activities focused on the sustainable growth of companies, businesses, products, and services.
DearOne provides comprehensive, end-to-end support for growth marketing utilizing corporate customer data from both aspects of cutting-edge Martech tools and human support.
・ Growth Marketing Media: https://growth-marketing.jp/
■ About DearOne, Inc.
DearOne is a new business subsidiary of NTT Docomo in the marketing sector. They provide 'ModuleApps2.0,' which allows the development of official apps simply by incorporating necessary features from a rich set of app functions, as well as the retail media platform 'ARUTANA,' which enables cross-advertising delivery to a group of official retail apps. Furthermore, they handle various Martech tools for CDP, analytics, and customer engagement, including the user behavior analysis tool 'Amplitude,' the customer experience analysis platform 'Contentsquare,' and the AB testing tool 'VWO,' to support the growth of digital products like apps and e-commerce sites.
・ Representative: Yasuhisa Kono, President and CEO
・ Headquarters: 4th Floor, NTT Toranomon Building, 3-8-8 Toranomon, Minato-ku, Tokyo
・ URL: https://www.dearone.io/
FAQ
What can be learned from DearOne's white paper?
You can learn logical design methods and practical checklists for AB testing to break away from intuitive operations and achieve results like a 2.7x CVR increase.
What is VWO Copilot?
It's an AI feature integrated into the 'VWO' platform that instantly assists marketers in the hypothesis-building process, accelerating the improvement cycle.
What characterizes DearOne's growth marketing business?
It supports corporate growth end-to-end by combining the utilization of customer data, provision of the latest Martech tools (like VWO and Amplitude), and human support.