DearOne to Speak with VWO Japan at "Web担当者Forum Meeting 2026 Spring," Discussing Data Utilization and the Forefront of A/B Testing for E-commerce

DearOne Inc. (Headquarters: Minato-ku, Tokyo; CEO: Yasuhisa Kono; hereinafter: DearOne), a new business-oriented subsidiary of NTT DOCOMO, INC. in the marketing field, will speak at the "Web担当者Forum Meeting 2026 Spring" event on Monday, May 25, 2026. The presentation will feature Mr. Chikae Kimura, Country Manager of VWO Japan (Wingify), as a special guest. He will structurally explain the three walls faced by e-commerce, discuss the forefront of globally utilized A/B testing, and, based on domestic and international success stories, explain concrete approaches to turn data into profit.

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Presentation Information 【Date & Time】 Monday, May 25, 2026, 13:20–14:00, Session B-4 【Format】 This event will be held in-person only. (Akasaka Intercity Conference Center) 【Content】 "I'm working on improving my website daily, but I don't know the optimal solution." "I have data, but my initiatives aren't directly leading to sales." Are you lost in a maze of data utilization?

Many e-commerce companies face three challenges: ・The "Hypothesis Wall": Not knowing what to change. ・The "Execution Wall": Progress is stalled due to dependency on engineers. ・The "Continuity Wall": Tests are one-off and don't continue.

In 2026, the key to winning in e-commerce is not the amount of data, but how much you can shorten the lead time from hypothesis to execution and how many validations you can run. This session will structurally unravel the three walls faced by e-commerce and introduce practical methods for marketer-led, high-speed UX improvement. Furthermore, based on the forefront of globally utilized A/B testing and domestic/international success stories, we will explain concrete approaches to turn data into profit.

Speakers: Tomoki Ishiguro Executive Officer, VP, Service Promotion Department, DearOne Inc. After experience in media planning at an advertising agency, project management at a major web portal company, and market development for a foreign MarTech company in Japan, he joined DearOne in 2020. He oversees the launch of the growth marketing business. While leading the curation and introduction of cutting-edge overseas tools to the Japanese market, he provides end-to-end support for the growth of client services and businesses through smartphone app development, marketing tool provision, and service growth consulting.

Chikae Kimura Country Manager, VWO Japan, Wingify Software Private Limited Head of VWO's Japan market. After enterprise sales in the IT industry, he moved to the digital marketing field in 2013. From the early days of MA, DMP, and CDP to AI solutions, he has consistently supported the marketing DX of major companies. Currently at VWO, he promotes data-driven site improvement in the Japanese market, centered on behavioral analysis and A/B testing.

Event Overview Name: Web担当者Forum Meeting 2026 Spring Date: Monday, May 25, 2026, 13:20–14:00, Session B-4 Format: In-person only Venue: This event is held in-person only. [In-person Venue]: Akasaka Intercity Conference Center Akasaka Intercity Conference 4F, 1-8-1 Akasaka, Minato-ku, Tokyo Access: Directly connected to Tameike-Sanno Station (Exit 14) on the Tokyo Metro Ginza and Namboku Lines. Directly connected to Kokkai-gijidomae Station (Exit 14) on the Tokyo Metro Marunouchi and Chiyoda Lines. Organizer: Impress Corporation, Web担当者Forum Fee: Free (Pre-registration required)

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About "VWO" VWO is a user experience optimization platform that aims to maximize conversions by optimizing the customer's digital experience, used by over 3,000 customers and more than 40,000 companies in over 190 countries. It allows for the easy creation and execution of various testing functions, such as A/B testing and multivariate testing, through an intuitive UI that requires no coding knowledge. Furthermore, it integrates rich analysis functions like heatmaps and session replays, as well as AI-assisted features, enabling marketers to complete the entire process from data-based factor analysis to high-precision improvement measures themselves, realizing a speedy PDCA cycle. https://growth-marketing.jp/vwo/

About DearOne Inc. DearOne is a new business-oriented subsidiary of NTT DOCOMO, INC. in the marketing field. It offers "ModuleApps2.0," which allows for the development of official apps by simply assembling necessary functions from a rich set of app features, as well as "ARUTANA," a retail media platform for cross-delivery of ads to a network of official retail apps. In addition, it handles various MarTech tools for CDP, analytics, and customer engagement, such as the user behavior analysis tool "Amplitude," the customer experience analytics platform "Contentsquare," and the A/B testing tool "VWO," to support the growth of digital products like apps and e-commerce sites. ・Representative: Yasuhisa Kono, President and CEO ・Head Office: NTT Toranomon Building 4F, 3-8-8 Toranomon, Minato-ku, Tokyo ・URL: https://www.dearone.io/