DearOne's Retail Media Platform 'ARUTANA' Surpasses 50 Million MAU
DearOne 旗下零售媒體平台「ARUTANA」MAU 突破 5,000 萬，強化店內廣告觸及與轉化。
📋 Article Processing Timeline
- 📰 Published: May 13, 2026 at 01:00
- 🔍 Collected: May 12, 2026 at 16:32
- 🤖 AI Analyzed: May 16, 2026 at 00:43 (80h 10m after Collected)
DearOne, an NTT Docomo subsidiary, announced that its retail media platform 'ARUTANA' reached 51.2 million Monthly Active Users in May 2026. The platform networks official retail apps, enabling advertisers to reach high-loyalty customers at the moment of purchase without individual coordination. Since approximately 75% of app users open the app while in-store, ARUTANA delivers high-visibility modal ads with an average CTR of 2% to 5%, significantly boosting conversion rates and ROI for retail businesses.