DearOne x Amplitude Co-host | Holding a 'PM Roundtable' to Share Product Growth Insights

DearOne Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Yasuhisa Kono, hereinafter: DearOne), a new business subsidiary in the marketing field of NTT Docomo, Inc., together with Amplitude, the provider of the digital product analysis platform 'Amplitude', held a 'PM Roundtable' for product managers and marketers.

On the day, using case studies from companies utilizing Amplitude as a hook, practical knowledge sharing and in-depth discussions were held on 'advancing data utilization' and 'product development in the AI era'.

■Background and Overview of this Event

As a domestic partner of Amplitude, DearOne has supported the introduction and utilization of Amplitude for various companies such as LIFULL and Globis.

This event was co-hosted by DearOne and Amplitude with the aim of providing learning and insights while sharing 'models' and 'knowledge' for product growth. On the day, many participants, including product managers and marketers, attended, fostering deeper interaction among attendees.

【Event Overview】

　・Date: Friday, February 27, 2026, 15:30 - 17:30

　・Venue: LIFULL Table (1F, 1-4-4 Kojimachi, Chiyoda-ku, Tokyo)

　・Program：

　　　　◦ LIFULL Co., Ltd. Panel Discussion

　　　　　　　■Theme: Fostering a Data-Driven Culture ~ Roadmap for Product Analytics Implementation ~

　　　　　　　■Speakers: Yoshinori Yanatori, Yukie Mizuno, Kotaro Inoue (LIFULL Co., Ltd.), Asano (DearOne Co., Ltd.)

　　　　◦ Globis Inc. Case Study: Utilization of 'Guide & Survey'

　　　　　　　■Theme: PM's 'Self-Sufficient' Growth Techniques that Doubled or Tripled CTR with Zero Engineering Effort

　　　　　　　■Speakers: Junya Shiramahama (Globis Inc.), Sugimoto, Ichiki (DearOne Co., Ltd.)

　　　　◦ Roundtable (Networking Session)

　・Attendees: Product Managers, Marketers, etc.

■Session Content on the Day (Excerpts)

1. LIFULL Co., Ltd. | Fostering a Data-Driven Culture ~ Roadmap for Product Analytics Implementation ~

In the first part, a panel discussion was held with Mr. Yanatori, Ms. Mizuno, and Mr. Inoue from LIFULL Co., Ltd. as panelists, moderated by Mr. Asano from DearOne.

Discussions were held on quantitative achievements such as improvements in 'market learning frequency', 'measure success rate', and 'created CV count' through Amplitude implementation, and the organizational culture shift from output-oriented to outcome-oriented.

The session was filled with reproducible knowledge, including the process of establishing Amplitude as an 'organizational culture' beyond the boundaries of a tool.

For details on LIFULL's Amplitude utilization efforts, please see here: Acquired CVs for implemented measures increased 10-fold, market learning frequency (PDCA cycles) and measure success rates also significantly increased. Internal users increased 2.4 times in two years | Amplitude Implementation Interview

2. Globis Inc. | PM's 'Self-Sufficient' Growth Techniques that Doubled or Tripled CTR with Zero Engineering Effort

In the second part, a cross-talk session was held with Mr. Shiramahama from Globis Inc. and Mr. Sugimoto and Mr. Ichiki from DearOne, delving into the PM's problem-solving process using Amplitude's 'Guide & Survey*' feature.

Addressing the PM's unique challenge of 'inability to iterate PDCA cycles quickly due to fragmented tools and data', the session introduced a case where the implementation of Guide & Survey reduced the measure lead time to one-tenth and increased CTR by two to three times. Specific analysis methods in Amplitude, and key metrics and data to focus on were discussed in detail.

*Guide & Survey Feature: A feature that displays messages at optimal timing based on user behavior data and collects opinions through surveys.

For details on Globis Inc.'s utilization of Amplitude's Guide & Survey feature, please see here: Analysis and MA tools integrated, dramatically improving measure speed. CTR doubled to triple with user-centric guide displays | Amplitude 'Guide & Survey' Implementation Interview

3. Roundtable (Networking Session)

After the sessions, participants were divided into four groups for discussions.

In-depth discussions and exchange of opinions took place regarding the challenges faced by each company and their solutions. The latter half of the event, including a meal, provided a meaningful opportunity for participants to deepen their connections.

■About DearOne's Amplitude Support

DearOne provides support tailored to companies' challenges, not only for Amplitude introduction and analysis support but also for training according to the utilization phase. This includes co-hosting roundtables like the one described, providing a platform for users to directly interact and share practical tips and challenges from the field.

DearOne will continue to hold events where users can connect and learn from each other while supporting Amplitude introduction and utilization.

■About 'Amplitude'

Amplitude is a digital product analytics platform. It is used by over 4,700 customers, including NTT Docomo, Atlassian, NBCUniversal, Under Armour, and Square. Amplitude helps companies make faster, more accurate decisions by extracting clear insights into user behavior from reliable data. By understanding how their products are used by customers, companies can drive their growth. Amplitude, a leading AI analytics solution supporting many digital areas such as product, data, and marketing, was ranked #1 in multiple categories in G2's Fall 2025 Report. Amplitude was also recognized as a 'Leader' and 'Customer Favorite' in Forrester's reports.

https://growth-marketing.jp/amplitude/

■About DearOne Co., Ltd.

DearOne Co., Ltd. is a new business subsidiary in the marketing field of NTT Docomo, Inc. It offers 'ModuleApps2.0', which allows official app development by combining necessary functions from a rich set of app features, as well as the retail media platform 'ARUTANA' for cross-advertising distribution to retail official apps. Furthermore, it handles various MarTech tools for CDP, analytics, and customer engagement, including the user behavior analysis tool 'Amplitude', the customer experience analysis platform 'Contentsquare', and the A/B testing tool 'VWO', supporting the growth of digital products such as apps and e-commerce sites.

・Representative: President & CEO Yasuhisa Kono

・Headquarters: 4F, NTT Toranomon Bldg., 3-8-8 Toranomon, Minato-ku, Tokyo

・URL: https://www.dearone.io/