'Retail Media Trend Report ~ARUTANA Lab Vol.3~' Released, Offering In-Depth Comparison of Strengths and Weaknesses of 5 Major Platforms in the Retail Media Market
DearOne publishes retail media trend report comparing five major platforms
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- 📰 Published: March 30, 2026 at 00:32
DearOne, Inc. (headquartered in Minato-ku, Tokyo; Representative Director: Yasuhisa Kono), a new business subsidiary of NTT DOCOMO focused on marketing, has released the "Retail Media Trend Report ~ARUTANA Lab Vol.3~," a comprehensive comparison of the strengths and weaknesses of five major platforms in the retail media market.
This report analyzes the five major categories — e-commerce, digital flyers, payment/loyalty points, digital signage, and official apps — across four behavioral axes, providing decision-making criteria for selecting "the platform that solves your own challenges."
■ Key Topics in This Report
Spanning 27 pages, this report identifies the structural challenges faced by retail businesses in the growing retail media market and outlines a framework for maximizing media value.
1. The Selection Criteria Lie in Shopper Behavior: In-Depth Comparison of 5 Major Platforms
In response to the question "where should we invest?", the report analyzes EC, digital flyers, payment, signage, and official apps along a behavioral axis from "off-site (planning)" to "in-store (execution)." It presents an investment decision framework based on which media contributes most to "purchase decision-making."
2. Balancing In-App Advertising with UI/UX: The Structural Problem of Frequency
The biggest concerns when monetizing a retail official app as a media channel are "reach limitations" and "UX degradation caused by concentrated ad frequency." This report addresses these challenges not through "presence or absence of ads" but through "delivery mechanisms" — explaining how networking to expand ad inventory distributes the ad load per user, maximizing revenue without compromising app usability.
3. Choosing a Strategic Model: Breaking Through the "Two Walls" Blocking Monetization
How can official apps break through the "reach wall" and the "frequency wall"? The report outlines the advantages of different strategic models and provides a roadmap for achieving both CRM asset leverage and monetization.
Through these analyses, the report summarizes an approach to simultaneously maintaining user experience and maximizing revenue — while leveraging the CRM foundation essential for retail media success going forward.
■ Retail Media Trend Report ~ARUTANA Lab Vol.3~
Contents:
1. Where should you ultimately invest to drive "purchases"?
2. The selection criteria lie in shopper behavior
3. In-depth comparison of 5 major platforms...
This report analyzes the five major categories — e-commerce, digital flyers, payment/loyalty points, digital signage, and official apps — across four behavioral axes, providing decision-making criteria for selecting "the platform that solves your own challenges."
■ Key Topics in This Report
Spanning 27 pages, this report identifies the structural challenges faced by retail businesses in the growing retail media market and outlines a framework for maximizing media value.
1. The Selection Criteria Lie in Shopper Behavior: In-Depth Comparison of 5 Major Platforms
In response to the question "where should we invest?", the report analyzes EC, digital flyers, payment, signage, and official apps along a behavioral axis from "off-site (planning)" to "in-store (execution)." It presents an investment decision framework based on which media contributes most to "purchase decision-making."
2. Balancing In-App Advertising with UI/UX: The Structural Problem of Frequency
The biggest concerns when monetizing a retail official app as a media channel are "reach limitations" and "UX degradation caused by concentrated ad frequency." This report addresses these challenges not through "presence or absence of ads" but through "delivery mechanisms" — explaining how networking to expand ad inventory distributes the ad load per user, maximizing revenue without compromising app usability.
3. Choosing a Strategic Model: Breaking Through the "Two Walls" Blocking Monetization
How can official apps break through the "reach wall" and the "frequency wall"? The report outlines the advantages of different strategic models and provides a roadmap for achieving both CRM asset leverage and monetization.
Through these analyses, the report summarizes an approach to simultaneously maintaining user experience and maximizing revenue — while leveraging the CRM foundation essential for retail media success going forward.
■ Retail Media Trend Report ~ARUTANA Lab Vol.3~
Contents:
1. Where should you ultimately invest to drive "purchases"?
2. The selection criteria lie in shopper behavior
3. In-depth comparison of 5 major platforms...