Dearest Co., Ltd. (Headquarters: Tokyo; Representative Director: Mariko Yoshida) will begin pre-sales of 'KOKOU,' a stick-type solid perfume using Japanese essential oils, on the crowdfunding service 'Makuake' starting at 9:00 AM on Saturday, March 28, 2026.

Scent to Align Yourself 'KOKOU' is a stick-type solid perfume developed for adult men, proposing a new habit of 'aligning yourself through scent.' Unlike traditional perfumes that make a strong statement, it is characterized by its subtle fragrance and its ability to be used as a multi-balm.

Using high-quality ingredients, including the Japanese essential oil 'Kuromoji' also used in luxury brand fragrances, it creates a deep, lingering scent that is not overpowering.

The Philosophy Behind the Name The product name 'KOKOU' is derived from the aesthetic of living a life of 'solitude and nobility.' It is a scent for those who do not flock, do not fawn, do not drift, and live faithfully to their own senses and values. We hope that the gently spreading fragrance will act as a support for you every time you use it.

Smart Stick Design The stick shape makes it easy to carry. - As a solid perfume to apply to wrists or behind the ears. - As a styling agent to give natural shine to hair. - As a moisturizing care for dry areas.

Product Overview Product Name: KOKOU Price: 8,800 yen (tax included) Content: 8g Release Date: March 28, 2026 (Sat) 9:00 Sales Method: Pre-sale on Makuake

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  • Source: PR TIMES
  • Category: product_launch|campaign