Heartfelt Love for Family Members Who Cannot Speak: The Global Expansion Project of the Skincare Brand's 'Deaiwo Sarang Spray'
Deaiwo, a Japanese skincare brand, is launching a global project for its 'Deaiwo Sarang Spray,' a grooming product developed with the same rigorous quality standards as human skincare. Inspired by the bond between pets and their owners, the company aims to provide safe, high-quality care that transcends borders.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 09:00
- 🔍 Collected: April 1, 2026 at 01:00
We support 'April Dream,' an initiative that encourages companies to share their dreams on April 1st. This press release represents the dream of Deaiwo Co., Ltd.
Deaiwo Co., Ltd. (Chuo-ku, Osaka; https://www.deaiwo.com/company), which operates the cosmetics brand 'Deaiwo,' is built on the concept of 'gently accompanying life.' Deaiwo's dream is to soar into the future as a total care brand that wraps both human skin and hearts—as well as beloved pets—in gentleness.
### Dream Background
### [Because they are family members who cannot speak, they deserve the best love]
Currently, the global pet market is flooded with a wide variety of products. However, pet owners are faced with questions and anxieties: 'Which of these is truly good for my dog or cat, who cannot speak?'
Pets have skin that is thinner and more delicate than humans, and their sense of smell is much sharper and more sensitive. Even if they are our beloved children, because they are animals, they cannot tell us in human language, 'I don't like this' or 'This feels good.' That is precisely why the responsibility of the creator is so significant.
Deaiwo Co., Ltd. has poured the knowledge cultivated through human skincare development and the strict 'Made in Japan' quality standards into pet care. We focused on two core principles: 'Never compromise more than you would for products you use yourself' and 'Consider the owner's skin as well, since the spray will touch the owner's hands.' We believe that by creating a product with these two commitments, we can provide owners with the peace of mind that comes from knowing, 'I am choosing the best for my pet and for myself.'
### Efforts to Date
Deaiwo has reached its 5th anniversary, dedicated solely to skincare. Our journey so far has been far removed from conventional cosmetic sales methods. We did not use large advertising budgets or celebrity endorsements; instead, we focused solely on distributing product samples and having people experience the real thing. Through a 'chain of word-of-mouth' that spread like waves from customers moved by the product's feel, our items began to sell, and every single one has repeatedly sold out its initial production run in under a year. The fact that we have been consistently chosen by experts—such as pharmacists and esthetic salon owners who have a sharper eye for ingredients than anyone else—is proof of our absolute confidence in our quality. Amidst this, we received requests from Deaiwo-loving pet owners asking if they could use Deaiwo Cream on their dogs just as they do for themselves, which sparked the idea to create products for pets.
### A Crystal of 'Sarang' (Love) Created Together with 'Dogs, Cats, and Owners'
Our approach remained unchanged when developing the 'Deaiwo Sarang Spray.' From the sample production stage, we had numerous monitor dogs and cats try it out and collected the real voices of their owners one by one. While pet grooming sprays are classified as miscellaneous goods, we did not compromise on a single thing, just as we do with skincare cosmetics. We didn't just include 'good ingredients'; we read vast amounts of research papers on pets, sought the opinions of experts, and thoroughly refined every detail—from the scent to every single component—through both knowledge and love. We worked with even more heightened focus than we did for the commercialization of our flagship serum cream. This is the world-class quality that we, as a brand, have poured into the Sarang Spray.
### Deaiwo: Determination for the Future
The brand name 'Deaiwo' embodies our wish for people to meet others, animals, regions, and their own favorite things, and to smile as a result. It carries the meaning that we want to be useful in creating 'encounters that generate smiles.'
This step taken by a skincare-focused cosmetics brand toward our precious family members—our pets—is still a small, nascent challenge. However, we believe that this step, infused with uncompromising quality and deep love, will eventually cross borders and become a major stride in spreading a chain of smiles around the world.
Five or ten years from now, we hope that Deaiwo products will always be by the side of owners who cherish their beloved children. We will continue to gently accompany the lives of people and animals, increasing the number of moving experiences born through Deaiwo around the world—moments where people think, 'I'm so glad I met this child' or 'I'm so glad I found this product.'
**A dream shared as an April Dream. Starting tomorrow, we will plan and develop this not as a dream, but as a concrete goal.**
**Until the day that 'Deaiwo Sarang Spray,' born in OSAKA, Made in Japan, colors the daily lives of owners and their beloved pets on street corners around the world.**
**~Until the Day It Colors Every Moment of Your Everyday Life~**
### Deaiwo
Deaiwo Co., Ltd.
KITAHAMA CRAFT 501, 2-4-1 Doshomachi, Chuo-ku, Osaka
Representative Director: Miho Deai
Mail: tsunagou@deaiwo.com
Web: https://www.deaiwo.com/
* 'April Dream' is a project by PR TIMES where companies share the dreams they hope to fulfill. We are seriously aiming to realize this dream.
Deaiwo Co., Ltd. (Chuo-ku, Osaka; https://www.deaiwo.com/company), which operates the cosmetics brand 'Deaiwo,' is built on the concept of 'gently accompanying life.' Deaiwo's dream is to soar into the future as a total care brand that wraps both human skin and hearts—as well as beloved pets—in gentleness.
### Dream Background
### [Because they are family members who cannot speak, they deserve the best love]
Currently, the global pet market is flooded with a wide variety of products. However, pet owners are faced with questions and anxieties: 'Which of these is truly good for my dog or cat, who cannot speak?'
Pets have skin that is thinner and more delicate than humans, and their sense of smell is much sharper and more sensitive. Even if they are our beloved children, because they are animals, they cannot tell us in human language, 'I don't like this' or 'This feels good.' That is precisely why the responsibility of the creator is so significant.
Deaiwo Co., Ltd. has poured the knowledge cultivated through human skincare development and the strict 'Made in Japan' quality standards into pet care. We focused on two core principles: 'Never compromise more than you would for products you use yourself' and 'Consider the owner's skin as well, since the spray will touch the owner's hands.' We believe that by creating a product with these two commitments, we can provide owners with the peace of mind that comes from knowing, 'I am choosing the best for my pet and for myself.'
### Efforts to Date
Deaiwo has reached its 5th anniversary, dedicated solely to skincare. Our journey so far has been far removed from conventional cosmetic sales methods. We did not use large advertising budgets or celebrity endorsements; instead, we focused solely on distributing product samples and having people experience the real thing. Through a 'chain of word-of-mouth' that spread like waves from customers moved by the product's feel, our items began to sell, and every single one has repeatedly sold out its initial production run in under a year. The fact that we have been consistently chosen by experts—such as pharmacists and esthetic salon owners who have a sharper eye for ingredients than anyone else—is proof of our absolute confidence in our quality. Amidst this, we received requests from Deaiwo-loving pet owners asking if they could use Deaiwo Cream on their dogs just as they do for themselves, which sparked the idea to create products for pets.
### A Crystal of 'Sarang' (Love) Created Together with 'Dogs, Cats, and Owners'
Our approach remained unchanged when developing the 'Deaiwo Sarang Spray.' From the sample production stage, we had numerous monitor dogs and cats try it out and collected the real voices of their owners one by one. While pet grooming sprays are classified as miscellaneous goods, we did not compromise on a single thing, just as we do with skincare cosmetics. We didn't just include 'good ingredients'; we read vast amounts of research papers on pets, sought the opinions of experts, and thoroughly refined every detail—from the scent to every single component—through both knowledge and love. We worked with even more heightened focus than we did for the commercialization of our flagship serum cream. This is the world-class quality that we, as a brand, have poured into the Sarang Spray.
### Deaiwo: Determination for the Future
The brand name 'Deaiwo' embodies our wish for people to meet others, animals, regions, and their own favorite things, and to smile as a result. It carries the meaning that we want to be useful in creating 'encounters that generate smiles.'
This step taken by a skincare-focused cosmetics brand toward our precious family members—our pets—is still a small, nascent challenge. However, we believe that this step, infused with uncompromising quality and deep love, will eventually cross borders and become a major stride in spreading a chain of smiles around the world.
Five or ten years from now, we hope that Deaiwo products will always be by the side of owners who cherish their beloved children. We will continue to gently accompany the lives of people and animals, increasing the number of moving experiences born through Deaiwo around the world—moments where people think, 'I'm so glad I met this child' or 'I'm so glad I found this product.'
**A dream shared as an April Dream. Starting tomorrow, we will plan and develop this not as a dream, but as a concrete goal.**
**Until the day that 'Deaiwo Sarang Spray,' born in OSAKA, Made in Japan, colors the daily lives of owners and their beloved pets on street corners around the world.**
**~Until the Day It Colors Every Moment of Your Everyday Life~**
### Deaiwo
Deaiwo Co., Ltd.
KITAHAMA CRAFT 501, 2-4-1 Doshomachi, Chuo-ku, Osaka
Representative Director: Miho Deai
Mail: tsunagou@deaiwo.com
Web: https://www.deaiwo.com/
* 'April Dream' is a project by PR TIMES where companies share the dreams they hope to fulfill. We are seriously aiming to realize this dream.