To the Family We Can't Exchange Words With, Heartfelt Love. A Skincare Brand's Challenge: The 'Deaiwo Sarang Spray' Global Expansion Project

Our company supports April Dream, which aims to make April 1st a day for sharing dreams. This press release is the dream of 'Deaiwo Inc.'.

The cosmetic brand 'Deaiwo,' developed by Deaiwo Inc. (Chuo-ku, Osaka, https://www.deaiwo.com/company), has a brand concept of 'gently accompanying life.' Deaiwo's dream is a future where it takes flight globally as a total care brand that envelops not only human skin and hearts but also beloved family members—pets—in gentleness.

Background of the Dream

【Because They Are Family Without Words, Give Them the Best Love】

Currently, the global pet market is flooded with a wide variety of products. However, what pet owners face are questions and anxieties like, 'Which one is truly good for my beloved dog or cat who cannot speak?'

Pets have thinner and more delicate skin than humans. Pets have a better sense of smell and are more sensitive to odors than humans. Even if they are our beloved children, as animals, they cannot communicate 'I don't like this' or 'this is comfortable' in the same words as people. That is why the responsibility of the creator is immense.

Deaiwo Inc. has poured the knowledge cultivated in human skincare development and Japan's strict quality standards, 'Made in Japan,' into pet care. 'No compromises beyond what I use for myself' and 'Since the spray also gets on the owner's hands, we consider the owner's skin as well.' We believed that because this product is committed to these two thoughts, it could be transformed into a sense of security for owners, making them feel 'I am choosing the best for both this child and myself.'

Efforts to Date

Deaiwo has been dedicated to skincare for five years since its establishment. Our journey so far has been unrelated to common cosmetic sales methods. Without using large advertising budgets or celebrities, we have solely distributed product samples for people to try firsthand. Customers impressed by the user experience spread the word to others, creating a 'chain of word-of-mouth' sales, and every item has repeatedly sold out its initial production run in less than a year. The fact that we have been continuously chosen by professionals with the strictest eyes for ingredients, such as pharmacists and esthetic salon owners, is the backing for our absolute confidence in quality. Amidst this, we received feedback from Deaiwo-loving pet owners asking if they could use DeaiwoCream on their beloved dogs just as they do, which sparked the idea of creating products for pets.