Giving Heartfelt Love to Families Who Cannot Exchange Words. Skincare Brand Challenges the 'Deaiwo Sarang Spray' Global Expansion Project

We are participating in April Dream, an initiative to share dreams on April 1st. This press release is a dream of Deaiwo Co., Ltd.

Deaiwo, a cosmetic brand developed by Deaiwo Co., Ltd. (Chuo-ku, Osaka https://www.deaiwo.com/company), has the brand concept of 'Gently accompanying life.' Deaiwo's dream is a future where it flourishes globally as a total care brand that envelops human skin, hearts, and beloved family members – pets – in gentleness.

Background of the Dream

【For Families Who Cannot Speak, the Greatest Love】

Currently, the global pet market is flooded with a wide variety of products. However, owners often face the question and anxiety: 'Which product is truly good for my beloved dog or cat who cannot speak?'

Pets have thinner and more delicate skin than humans. Pets have a better sense of smell and are more sensitive to scents than humans. Even though they are our beloved children, because they are animals, they cannot communicate 'I don't like this' or 'This feels good' in the same way humans do. Therefore, the responsibility of the manufacturer is immense.

Deaiwo Co., Ltd. has applied the knowledge gained from developing human skincare and Japan's strict quality standards of 'Made in Japan' to pet care. With the commitment to 'not compromising on anything less than what I would use myself' and 'since the spray will also touch the owner's hands, we consider the owner's skin as well,' we believe we can provide owners with the peace of mind that they are choosing the best for both their pet and themselves.

Efforts to Date

Deaiwo has celebrated its 5th anniversary, focusing solely on skincare. Our journey so far has been far removed from typical cosmetic sales methods. Without spending large amounts on advertising or using celebrities, we have simply distributed product samples and allowed customers to experience the products firsthand. Sales have grown through a 'chain of word-of-mouth' referrals, spreading like ripples from satisfied customers who were moved by the product's performance. Every item has sold out its initial production run within a year, repeatedly. Being consistently chosen by professionals such as pharmacists with exceptionally discerning eyes for ingredients and owners of aesthetic salons serves as proof of our absolute confidence in quality. Amidst this, we received requests from Deaiwo's loyal customers who own pets, asking if they could use Deaiwo Cream for their dogs, which sparked the idea of creating products for pets.

The crystallization of Sarang = Love, created together with 'Dogs, Cats, and Owners'

This philosophy remains unchanged in the development of 'Deaiwo Sarang Spray.' From the sample manufacturing stage, we had numerous monitor dogs and cats try the product, meticulously gathering the real voices of their owners. Pet grooming sprays are considered general goods. However, without compromising on anything, just as in skincare cosmetic development, we not only included 'good ingredients' but also extensively studied numerous papers on pets and sought expert opinions. Every scent and ingredient has been meticulously refined from both a knowledge and love perspective. We approached this with even greater focus and care than the commercialization of Deaiwo's flagship product, Biyoueki Cream. This is the world-class quality we have poured into Sarang Spray as a brand.

Deaiwo ~Commitment to the Future~

The brand name 'Deaiwo' signifies our desire for people to encounter each other, people to encounter animals, people to encounter communities, and people to encounter things they love, leading to smiles. It embodies our wish to be of service in creating 'encounters that bring smiles.'

This step, taken by a cosmetic brand that has focused solely on skincare towards beloved pets, is just the beginning of a small challenge. However, we believe this step, infused with uncompromising quality and deep affection, will eventually cross borders and become a significant stride in spreading a chain of smiles worldwide.

In 5 years, in 10 years. We envision Deaiwo products always being by the side of owners cherishing their beloved pets. We will continue to gently accompany the lives of people and animals, and increase the感動 (kandou - deep emotion/inspiration) born through Deaiwo, such as 'I'm glad I met this pet' and 'I'm glad I found this product,' worldwide.

The dream shared as April Dream will, from tomorrow, be planned and developed not as a dream, but as concrete goals.

Until the day when 'Deaiwo Sarang Spray,' born in OSAKA, Made in Japan, colors the everyday lives of owners and their beloved pets on street corners around the world.

~Until the Day It Colors Every Moment of Your Everyday Life~

Deaiwo

Deaiwo Co., Ltd.

2-4-1 Doshomachi, Chuo-ku, Osaka KITAHAMACRAFT 501

Miho Deai, Representative Director

Mail: tsunagou@deaiwo.com

Web: https://www.deaiwo.com/

* "April Dream" is a project by PR TIMES where companies share their dreams they wish to achieve someday on April 1st. We are seriously aiming for the realization of this dream.