GLOCAL AGENTS and BitTrade Launch Regional Support Campaign — Connecting Rice Photo Submissions to Hitoyoshi Kumagawa Recovery and Hometown Tax Donations
Key facts
- GLOCAL AGENTS and BitTrade Launch Regional Support Campaign — Connecting Rice Photo Submissions to Hitoyoshi Kumagawa Recovery and Hometown Tax Donations
- Digital Entertainment Asset (DEA) will launch the 'Nippon no Ichisen Grand Prix presented by BitTrade' campaign on June 15, 2026, through its relational population platform 'GLOCAL AGENTS' in collaboration with BitTrade. Participants submit photos of rice bowls to experience the recovery story of Hitoyoshi Kumagawa and support the region via hometown tax donations, demonstrating a new model of regional engagement.
- Source: PR Times
- Date: June 15, 2026
Direct answer
Digital Entertainment Asset (DEA) will launch the 'Nippon no Ichisen Grand Prix presented by BitTrade' campaign on June 15, 2026, through its relational population platform 'GLOCAL AGENTS' in collaboration with BitTrade. Participants submit photos of rice bowls to experience the recovery story of Hitoyoshi Kumagawa and support the region via hometown tax donations, demonstrating a new model of regional engagement.
- Citation
- GLOCAL AGENTS and BitTrade Launch Regional Support Campaign — Connecting Rice Photo Submissions to Hitoyoshi Kumagawa Recovery and Hometown Tax Donations (June 15, 2026), PR Times
- Source
- PR Times
- Date
- June 15, 2026
Digital Entertainment Asset (DEA) will launch the 'Nippon no Ichisen Grand Prix presented by BitTrade' campaign on June 15, 2026, through its relational population platform 'GLOCAL AGENTS' in collaboration with BitTrade. Participants submit photos of rice bowls to experience the recovery story of Hitoyoshi Kumagawa and support the region via hometown tax donations, demonstrating a new model of regional engagement.
📋 Article Processing Timeline
- 📰 Published: June 15, 2026 at 22:00
- 🔍 Collected: June 15, 2026 at 13:21
- 🤖 AI Analyzed: June 16, 2026 at 00:04 (10h 43m after Collected)
This campaign allows participants to experience the recovery story of the Hitoyoshi Kumagawa region in Kumamoto Prefecture through a simple mission: photographing and submitting images of 'white rice' or 'cooked rice.' Winners will receive DEP (DEAPcoin) and recovery support rice produced in Hitoyoshi Kumagawa. Additionally, the campaign establishes a pathway for participants who engage with the recovery story in-game to directly support the region through hometown tax donations, marking the first practical demonstration of a unique regional support model enabled by a relational population platform: 'Learn through gaming → Support through hometown tax donations.'
## Overview of 'Nippon no Ichisen Grand Prix presented by BitTrade'
'Nippon no Ichisen Grand Prix presented by BitTrade' is a participatory event hosted within the 'GLOCAL AGENTS' platform.
Participants can join simply by photographing and submitting images of 'white rice' or 'cooked rice' from their daily meals. As they submit more entries, the recovery story of the Hitoyoshi Kumagawa region is gradually revealed. This allows participants to learn about the region's journey since the heavy rainfall disaster in July 2020 through gameplay, offering an opportunity to deepen regional understanding and contribute to recovery efforts through a digital mission accessible from their own dining tables.
Moreover, bonus points are awarded for submissions taken within the Hitoyoshi Kumagawa area, creating mechanisms to foster real-world connections with the region.
## Campaign Details
- Period: June 15, 2026 (Mon) to July 31, 2026 (Fri)
- Platform: GLOCAL AGENTS
- Participants: All registered agents (users) of GLOCAL AGENTS
- Mission: Photograph and submit one image of 'white rice' or 'cooked rice' per day
- Prizes: DEP (DEAPcoin) and recovery support rice
- Local Bonus: 1.5x points for photos taken in the Hitoyoshi Kumagawa area
- Service URL: https://app.gotouchi-agent.jp
- Hometown Tax Donation Link: In-game access to Hitoyoshi City’s donation pages via Furusato Choice, Rakuten Furusato Tax, and Furulab
*This campaign is operated by Digital Entertainment Asset Co., Ltd. within the 'GLOCAL AGENTS' platform.
*The above details are subject to change or termination without prior notice.
*No location data is required. Participation is possible from your home dining table.
## Prizes
- Grand Prix (1 winner): DEP worth 50,000 JPY, 10kg of recovery support rice
- Runner-up (2 winners): DEP worth 20,000 JPY, 5kg of recovery support rice
- Special Prize (5 winners): DEP worth 5,000 JPY, 2kg of recovery support rice
- Participation Prize (Top 100): DEP worth 1,000 JPY
*To receive DEP rewards, participants must open an account with BitTrade. Details will be provided within the app during the campaign period.
## About Hitoyoshi Kumagawa Recovery Support and Hometown Tax Donation Integration
The Hitoyoshi Kumagawa region in Kumamoto Prefecture suffered severe damage from the July 2020 heavy rains (Reiwa 2). Widespread flooding caused by the overflow of the Kumagawa River affected Hitoyoshi City and surrounding areas. Six years later, the region remains in recovery.
This campaign is designed to naturally deepen participants’ understanding of the region by introducing the recovery journey and local charm through storytelling via photo submissions. The 'recovery support rice' awarded as prizes is grown in Hitoyoshi Kumagawa, contributing to the revival of local agriculture.
Additionally, the campaign provides a direct pathway for participants who engage with the region’s appeal in-game to support it through hometown tax donations. Hitoyoshi City’s return gift, 'Hinohikari Rice Cultivated by Clean Streams and Basins – 10kg,' is available on the following major hometown tax portals. This initiative marks the first practical demonstration of a unique regional support model made possible by a relational population platform: 'Learn through gaming → Support through hometown tax donations.'
- Furusato Choice: https://www.furusato-tax.jp/product/detail/43203/7082638
- Rakuten Furusato Tax: https://item.rakuten.co.jp/f432032-hitoyoshi/253-3492/
- Furulab: https://furusato.asahi.co.jp/goods/detail/ef743d3021a0211d43f99c3caae900a4
## About BitTrade Co., Ltd.
BitTrade Co., Ltd. is a registered cryptocurrency exchange (Kanto Finance Bureau Director No. 00007) and Type I Financial Instruments Business Operator (Kanto Finance Bureau Director (Securities) No. 3295). It is a member of the Japan Virtual and Crypto Assets Exchange Association (JVCEA).
## About DEP (DEAPcoin)
DEP (DEAPcoin) is a cryptocurrency issued by DEA. With the mainnet launch scheduled for the end of June 2026, it will become the native token of the 'DEP Protocol,' a human behavior verification Layer 1 built on Avalanche. The DEP Protocol is an infrastructure that verifies and proves human activities, generating human verification scores for AI, advertising, and robotics. DEP is tradable on BitTrade, a domestic cryptocurrency exchange.
## About GLOCAL AGENTS
'GLOCAL AGENTS' is a gamified relational population platform where players become 'secret agents' of local regions across Japan, discovering and sharing the hidden charms of food, culture, history, and nature through mission-based gameplay.
Users can participate in missions via smartphone or PC browser even without visiting the region. Through experiences such as learning about local information, submitting photos, answering quizzes, and progressing through stories, users deepen their interest in regions from afar, share content, and create opportunities for ongoing engagement.
The service uniquely connects municipalities, companies, and users on a single platform. For municipalities, it serves as a tool to create relational populations that drive tourism, hometown tax donations, relocation, and regional branding. For companies, it offers a regional marketing space to fulfill CSR, contribute to communities, and build brand touchpoints. Users enjoy participating in regional missions with a gaming experience while,
FAQ
What is the 'Nippon no Ichisen Grand Prix' campaign?
A campaign where participants submit photos of rice bowls to experience the recovery story of Hitoyoshi Kumagawa and support via hometown tax donations.
How can I participate?
Register on 'GLOCAL AGENTS' and submit rice photos daily. No location data required.
What are the prizes?
Grand prize includes DEP worth 50,000 JPY and 10kg of recovery support rice. Other prizes available.
How does the hometown tax donation work?
Users can directly access donation pages from within the game after experiencing the recovery story.
How do I receive DEP (DEAPcoin)?
You need a BitTrade account. Details will be provided in the app during the campaign.