Beta Version of 'GLOCAL AGENTS,' a Platform for Building Regional 'Fans' and 'Support,' Released

Digital Entertainment Asset (Headquarters: Minato-ku, Tokyo; Representative Directors: Naohito Yoshida, Kozo Yamada; hereinafter 'DEA') released the beta version of 'GLOCAL AGENTS' on Monday, June 1, 2026. This platform enables users to participate in regional missions issued by local governments and companies in a game-like manner, connecting them to local charm discovery, information dissemination, and reward acquisition.

This service is a web application where players become 'Secret Agents' across the country, engaging with local food, culture, history, nature, and products through missions such as quizzes, learning, SNS posts, and photo uploads. It provides local governments with the creation and visualization of digital related populations, offers businesses a venue for regional contribution-based marketing, and gives users the joy of learning about regions and reward experiences.

DEA is currently in discussions with multiple local governments, aiming to integrate with the 'Hometown Resident Registration System' promoted by the Ministry of Internal Affairs and Communications. Through GLOCAL AGENTS, the company aims to visualize regional related populations and build a new mechanism that connects digital platforms with administrative systems, such as providing benefits to registered hometown residents and coordinating missions. The company is widely accepting inquiries from local governments interested in pilot collaborations.

About GLOCAL AGENTS GLOCAL AGENTS is a game-based related population platform where players become 'Secret Agents' in various parts of the country, discovering and sharing the hidden charms of food, culture, history, and nature through missions.

Users can participate in missions from smartphone or PC browsers without visiting the region. Through experiences like learning about local information, posting photos, answering quizzes, and reading stories, they deepen their interest in the region while staying outside, creating opportunities for continuous engagement.

This service connects local governments, companies, and users on a single platform. For local governments, it serves as a tool to create related populations that lead to tourism, hometown tax (Furusato Nozei), relocation, and regional branding. For companies, it acts as a regional marketing venue for CSR and brand engagement. Users can enjoy participating in missions, learn about regional charms, and earn rewards based on campaigns.

Based on the 'related population' concept promoted by the Ministry of Internal Affairs and Communications, the platform aims to provide an experience where users can 'connect with regions from anywhere' through gamification, expanding digital participation into interest, dissemination, visits, donations, and support consumption.

Results from Pilot Experiments In pilot experiments conducted from June to July 2025, 3 local governments (Hakodate, Niigata, Numazu), 13 companies, and 150 people from 8 countries participated, completing a total of 8,629 missions. In the participant survey, 88.5% answered that it was beneficial for regional revitalization, and over 90% answered that they 'want to visit' the target region.

Collaboration with the Hometown Resident Registration System The 'Hometown Resident Registration System' is a mechanism to register non-resident individuals interested in a region as 'hometown residents' to provide administrative information and opportunities for participation. GLOCAL AGENTS aims to build a system that connects users who have established contact with a region through games to this system, visualizing and nurturing them as continuous related populations.

Recruiting Pilot Partners GLOCAL AGENTS can design missions tailored to regional issues through collaboration with local governments, companies, tourism operators, and advertising agencies. With the beta launch, the company is widely recruiting pilot partners.

Representative Comment Kozo Yamada, President and Representative Director, Digital Entertainment Asset 'There are many unknown charms in regions. However, there are not enough mechanisms to continuously deliver these charms to people outside the region and keep them engaged. GLOCAL AGENTS turns the experience of "knowing" a region into a game, transforming small user actions into support for the region.'