DEA and LobbyAI Form Business Alliance, Starting with Pictore Disaster Prevention Championship 2026

Digital Entertainment Asset Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and Chairman: Naoto Yoshida; Representative Director and President: Kozo Yamada; hereinafter 'DEA') has commenced a business alliance with LobbyAI Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Kyotaro Takahashi; hereinafter 'LobbyAI'), a policy DX startup that supports policy and local government approaches.

This alliance, starting with the nationwide citizen-participatory disaster prevention event 'Pictore Disaster Prevention Championship 2026' to be held by DEA from August 2026, aims to connect citizen-participatory disaster prevention solutions to the continuous policy and budget cycles of each local government. With the establishment of the Disaster Prevention Agency in November 2026 in mind, both companies will combine 'citizen participation experience (DEA)' and 'policy connection (LobbyAI)' to promote the construction of a sustainable social implementation model that does not end as a one-off measure.

◼️Background of Implementation: The Structural Issue of Only 4.4% 'Almost Always Participating' in Disaster Drills and the Turning Point of the Disaster Prevention Agency's Establishment

In Japan, while disaster awareness is high, there has been a long-standing challenge of it not easily leading to actual disaster prevention actions. According to the 'National Prefectural Disaster Prevention and Disaster Awareness Survey 2024' conducted by Kokumin Kyosai coop in 2024 (4,935 valid responses from 20-69 year olds nationwide), only 4.4% of citizens responded that they 'almost always participate' in disaster drills held in their communities or condominiums, while 64.5% responded that they 'have never participated.' This highlights the critical lack of 'on-site implementation capability' in local disaster prevention.

The establishment of the Disaster Prevention Agency in November 2026 will be a historic turning point that changes this structure. As the disaster prevention plans and budget formulation cycles of each local government undergo significant changes, incorporating corporate solutions not as 'one-off measures' but into 'continuous local government policies and budgets' will determine the speed of social issue resolution.

DEA provides disaster prevention participation experiences through citizen behavioral change via gamification. LobbyAI connects these initiatives to the policy process of each local government through AI-driven analysis of administrative and parliamentary data. By combining the strengths of both companies, we will achieve both 'implementation that moves citizens' and 'sustainability rooted in policy.' This alliance is not merely a role-sharing collaboration but aims to jointly build a 'social implementation model' itself that integrates the strengths of both companies. By unifying the citizen behavioral change created by DEA and the connection to policy and budget processes handled by LobbyAI, we will build a mechanism to implement social issue resolution as continuous local government policy, not just as one-off measures.

<Background Facts>

Only 4.4% of citizens 'almost always participate' in disaster drills. While disaster risks are increasing year by year, citizens' proactive participation in disaster prevention is critically lacking. This alliance is an attempt to change this structure with both 'mechanisms that encourage participation' and 'policy implementation.' A characteristic of this alliance is that it does not separate 'mechanisms that generate citizen participation' and 'mechanisms that establish it as policy' for such structural issues, but designs them as a single entity.

(Source: Kokumin Kyosai coop 'National Prefectural Disaster Prevention and Disaster Awareness Survey 2024' 4,935 valid responses from 20-69 year olds nationwide / Conducted October-November 2024)

Starting Point of Collaboration: 'Pictore Disaster Prevention Championship 2026'

The 'Pictore Disaster Prevention Championship 2026,' to be held by DEA for four months from August 1 to November 30, 2026, targeting 47 prefectures and approximately 1,700 local governments nationwide, is the largest decentralized disaster prevention participation event in history.

Through the smartphone app 'Pictore,' citizens can discover, photograph, and post disaster prevention facilities (fire hydrants, AEDs, evacuation shelters, etc.) in their city, visualizing local disaster infrastructure while having fun. By displaying sponsor company logos on the reward screen for citizens' disaster prevention actions, a win-win-win participation experience for local governments, citizens, and sponsor companies is realized.

Event Period: August 1 (Sat) to November 30 (Mon), 2026 / 4 months

Scale: 47 prefectures nationwide, approximately 1,700 local governments (priority display of relevant prefecture season based on location information)

Target Participants: 10 million people / Increase disaster drill 'almost always participate' rate from 4.4% to 10% during the period

Existing Achievements: Over 100,000 cumulative Pictore downloads / Over 20 collaborating local governments

Specific Collaboration Details

① Policy Connection Support for Disaster CS 2026 to National Local Governments

LobbyAI's AI analysis platform structurally analyzes national comprehensive plans, disaster prevention plans, and budget information. It identifies local governments with high affinity for DEA solutions and supports strategic approaches. This will accelerate the expansion of participating local governments in Disaster CS 2026. Furthermore, the design and optimization of this process itself will also be supported.