Digital Entertainment Asset and Growth Ring Grid to Host "PicTrée Disaster Prevention Championship 2026" Starting August, Competing Across 1,718 Municipalities Nationwide
Digital Entertainment Asset (DEA) and Growth Ring Grid (GRG) will host the "PicTrée Disaster Prevention Championship 2026" from August, utilizing the citizen-participation game "PicTrée." This event aims to promote disaster prevention DX and increase participation rates by having citizens collect and visualize disaster prevention facility information, which is then returned to municipalities.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 22:00
- 🔍 Collected: May 11, 2026 at 13:31
- 🤖 AI Analyzed: May 11, 2026 at 14:01 (29 min after Collected)
Digital Entertainment Asset Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and Chairman: Naoto Yoshida; Representative Director and President: Kozo Yamada; hereinafter "DEA"), in collaboration with Growth Ring Grid Pte. Ltd. (Headquarters: Singapore; Co-CEOs: Kazuki Kito, Fumi Fukuda; hereinafter "GRG"), which develops and operates the citizen-participation social contribution game "PicTrée" (hereinafter "PicTrée"), will host the "PicTrée Disaster Prevention Championship 2026" for four months, from Saturday, August 1, 2026, to Monday, November 30, 2026.
◼️ Background of the Event
This event will be held as a citizen-participation, municipality-versus-municipality event across 47 prefectures and 1,718 municipalities nationwide, from Saturday, August 1, 2026, to Monday, November 30, 2026. Through the smartphone app "PicTrée," citizens will photograph and post disaster prevention facilities (fire hydrants, AEDs, shelters, disaster prevention warehouses, water supply points, etc.). This will visualize the latest disaster prevention infrastructure information, which even municipalities may not fully grasp, and return it to the local governments, thereby realizing "citizen-participation disaster prevention DX."
In Japan, only 4.4% of people "almost always participate" in disaster drills (Source: Kokumin Kyosai Coop (Zenrosai) "National Prefectural Awareness Survey on Disaster Prevention and Disasters 2024" https://www.zenrosai.coop/bousai-gensai/survey2024.html).
This event aims to transform this structure into a mechanism where people can participate while walking around town, thereby achieving the largest decentralized disaster prevention participation event in history.
This event will be promoted in collaboration with HI-NEXU Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Go Imai; hereinafter "HI-NEXU") and the tech community of "XU Jun LABO," led by Atsushi Tamura.
■ Two Pillars of This Event
① Citizen-participation disaster prevention DX: Citizens collect the latest local disaster prevention related facility information and return it to municipalities.
② Largest decentralized disaster prevention participation event: Improve the disaster drill participation rate from 4.4% using PicTrée.
◼️ Competing Across 1,718 Municipalities Nationwide ── Determining "Japan's Most Disaster-Prepared Town"
The biggest feature of this event is its municipality-versus-municipality structure, where 47 prefectures and 1,718 municipalities compete simultaneously. The total score will be calculated based on the number of citizen participants and plot photos, competing for overall performance over four months.
At the end of the period, the municipality with the most active disaster prevention activities will be certified as the "PicTrée Disaster Prevention Championship 2026 Winning Municipality" and will receive the title of "Japan's Most Disaster-Prepared Town."
Japan has a deep culture of participation in local events. Regional high school baseball qualifiers, local sports festivals, hometown festivals ── there is a sense of solidarity that transcends generations and positions, driven by the desire to "support my town" and "enliven my town." This event aims to bring that regional solidarity into disaster prevention activities, aspiring to become a national event for all generations, young and old.
The title of "Japan's Most Disaster-Prepared Town" will also become a regional asset that the winning municipality can utilize in the medium to long term for regional revitalization, tourism resources, migration promotion, and regional branding.
◼️ Citizen-participation Disaster Prevention DX ── Citizens Collect Information Even Municipalities Don't Have
The accurate location, status, and operational information of disaster prevention facilities (fire hydrants, AEDs, shelters, disaster prevention warehouses, neighborhood association stockpiling points, etc.) in urban areas are often not fully grasped even by many municipalities.
By citizens photographing and posting with their smartphones, this information will be standardized into data and returned to municipalities. This mechanism allows citizens' daily actions to directly enhance regional disaster prevention capabilities through DX.
◼️ "Leaving No One Behind" ── Designed to be Open to All Citizens
Disaster prevention is an issue that concerns all citizens. This event is not designed for only specific groups to participate, but for everyone, regardless of age, gender, disability, or family structure, to be able to participate in some way.
Specifically, in the following two areas, specialized initiatives will be pursued in parallel:
Pets x Disaster Prevention: With the theme of "Evacuate with your beloved family (pets)," missions will be set up, such as pet-friendly evacuation maps, animal hospital maps, and pet supply procurement points. This aims to resolve the structural evacuation delay factor of pet owners feeling they "cannot leave their pets behind" during normal times.
Diversity x Disaster Prevention: With the theme of "A town where everyone can evacuate," welfare shelter maps and multi-purpose toilet guidance maps will be set up. Citizens will visualize information for disaster-vulnerable populations, such as people with disabilities, the elderly, those with foreign roots, pregnant women, and those living with small children.
◼️ Background of the Event
This event will be held as a citizen-participation, municipality-versus-municipality event across 47 prefectures and 1,718 municipalities nationwide, from Saturday, August 1, 2026, to Monday, November 30, 2026. Through the smartphone app "PicTrée," citizens will photograph and post disaster prevention facilities (fire hydrants, AEDs, shelters, disaster prevention warehouses, water supply points, etc.). This will visualize the latest disaster prevention infrastructure information, which even municipalities may not fully grasp, and return it to the local governments, thereby realizing "citizen-participation disaster prevention DX."
In Japan, only 4.4% of people "almost always participate" in disaster drills (Source: Kokumin Kyosai Coop (Zenrosai) "National Prefectural Awareness Survey on Disaster Prevention and Disasters 2024" https://www.zenrosai.coop/bousai-gensai/survey2024.html).
This event aims to transform this structure into a mechanism where people can participate while walking around town, thereby achieving the largest decentralized disaster prevention participation event in history.
This event will be promoted in collaboration with HI-NEXU Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Go Imai; hereinafter "HI-NEXU") and the tech community of "XU Jun LABO," led by Atsushi Tamura.
■ Two Pillars of This Event
① Citizen-participation disaster prevention DX: Citizens collect the latest local disaster prevention related facility information and return it to municipalities.
② Largest decentralized disaster prevention participation event: Improve the disaster drill participation rate from 4.4% using PicTrée.
◼️ Competing Across 1,718 Municipalities Nationwide ── Determining "Japan's Most Disaster-Prepared Town"
The biggest feature of this event is its municipality-versus-municipality structure, where 47 prefectures and 1,718 municipalities compete simultaneously. The total score will be calculated based on the number of citizen participants and plot photos, competing for overall performance over four months.
At the end of the period, the municipality with the most active disaster prevention activities will be certified as the "PicTrée Disaster Prevention Championship 2026 Winning Municipality" and will receive the title of "Japan's Most Disaster-Prepared Town."
Japan has a deep culture of participation in local events. Regional high school baseball qualifiers, local sports festivals, hometown festivals ── there is a sense of solidarity that transcends generations and positions, driven by the desire to "support my town" and "enliven my town." This event aims to bring that regional solidarity into disaster prevention activities, aspiring to become a national event for all generations, young and old.
The title of "Japan's Most Disaster-Prepared Town" will also become a regional asset that the winning municipality can utilize in the medium to long term for regional revitalization, tourism resources, migration promotion, and regional branding.
◼️ Citizen-participation Disaster Prevention DX ── Citizens Collect Information Even Municipalities Don't Have
The accurate location, status, and operational information of disaster prevention facilities (fire hydrants, AEDs, shelters, disaster prevention warehouses, neighborhood association stockpiling points, etc.) in urban areas are often not fully grasped even by many municipalities.
By citizens photographing and posting with their smartphones, this information will be standardized into data and returned to municipalities. This mechanism allows citizens' daily actions to directly enhance regional disaster prevention capabilities through DX.
◼️ "Leaving No One Behind" ── Designed to be Open to All Citizens
Disaster prevention is an issue that concerns all citizens. This event is not designed for only specific groups to participate, but for everyone, regardless of age, gender, disability, or family structure, to be able to participate in some way.
Specifically, in the following two areas, specialized initiatives will be pursued in parallel:
Pets x Disaster Prevention: With the theme of "Evacuate with your beloved family (pets)," missions will be set up, such as pet-friendly evacuation maps, animal hospital maps, and pet supply procurement points. This aims to resolve the structural evacuation delay factor of pet owners feeling they "cannot leave their pets behind" during normal times.
Diversity x Disaster Prevention: With the theme of "A town where everyone can evacuate," welfare shelter maps and multi-purpose toilet guidance maps will be set up. Citizens will visualize information for disaster-vulnerable populations, such as people with disabilities, the elderly, those with foreign roots, pregnant women, and those living with small children.