Survey Results Regarding 'Map Day' on April 19
Digital Entertainment Asset and Growth Ring Grid released a survey on Map Day showing 35% use location games, mainly for point-earning and health, while awareness of infrastructure aging remains low at 10%.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 22:00
- 🔍 Collected: April 11, 2026 at 00:24 (2h 24m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 03:46 (219h 21m after Collected)
Digital Entertainment Asset Pte. Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director and Chairman: Naohito Yoshida, Representative Director and President: Kozo Yamada, hereinafter "DEA") and Growth Ring Grid Pte. Ltd. (Headquarters: Singapore, Representative Director and President: Kazuki Kito, Fumi Fukuda, "GRG"), which develops and operates the citizen-participatory social contribution game "PicTrée", conducted a survey regarding the usage and application of apps utilizing location data. The survey was timed for "Map Day" (April 19, the day Tadataka Ino set out for surveying), ahead of seasons with increased outdoor activities like the new school/work year and Golden Week.
■ Survey Results (Excerpts)
- 47% of people use "map apps (such as Google Maps)" utilizing smartphone location features while out or moving.
- Approximately 35% of people have used games utilizing location features (pedometer apps/walking apps, location-based games, etc.).
- The main purposes for using location-based games and apps are 1st "Poi-katsu (earning points)" at approx. 54%, and 2nd "Health maintenance" at approx. 42%.
- Only 10% of people "knew well" about the rapid aging of domestic infrastructure in the future.
■ Survey Results (Excerpts)
- 47% of people use "map apps (such as Google Maps)" utilizing smartphone location features while out or moving.
- Approximately 35% of people have used games utilizing location features (pedometer apps/walking apps, location-based games, etc.).
- The main purposes for using location-based games and apps are 1st "Poi-katsu (earning points)" at approx. 54%, and 2nd "Health maintenance" at approx. 42%.
- Only 10% of people "knew well" about the rapid aging of domestic infrastructure in the future.