DEA LABO Content Site Renewed: Born as a Tech x Entertainment Media Delivering 'Hints for Business Development'
DEA renewed its 'DEA LABO' website on March 31, 2026, relaunching it as a media platform that shares business development insights based on 'Public Play Design'.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 19:00
- 🔍 Collected: April 2, 2026 at 14:31
- 🤖 AI Analyzed: April 21, 2026 at 07:12 (448h 41m after Collected)
Digital Entertainment Asset Pte. Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director & Chairman: Naohito Yoshida; Representative Director & CEO: Kozo Yamada; hereinafter 'DEA') has renewed and released the DEA LABO content site starting March 31, 2026. DEA LABO conducts research and implementation of 'Public Play Design', which redesigns society using game logic, and disseminates information as a 'technology and entertainment utilization media that provides hints for business development.'
Through this renewal, in order to organize past initiatives and content and to convey the concept of 'Public Play Design' more clearly, it has been reborn as a media that provides hints for business development by utilizing insights gained from philosophy, verification, and dialogue.
DEA LABO Official Website: https://dealabo.jp/
■ What is DEA LABO?
DEA LABO is an initiative that promotes the research and implementation of 'Public Play Design', which doesn't just present social issues through games, but redesigns society itself into a playable system.
DEA is exploring the possibilities of a new social design that updates the very nature of publicness and participation while utilizing knowledge of games and gamification. Even on the current site, DEA LABO holds the slogan 'Rewriting the rules of society with games', aiming not to 'solve' social issues centered around 'Public Play Design', but to update the way society itself functions.
■ Features of the New Site
This time, to deliver hints for business development and solving social issues more clearly, the structure has been revamped to convey the values of philosophy, verification, and co-creation multidimensionally. We have prepared an information transmission base that is easy for first-timers to understand. Moving forward, we plan to gradually expand it by adding new projects such as chairman dialogues.
1. Organizing the Philosophy and Overview of DEA LABO
We have restructured it into a format that makes it more intuitively understandable what 'Public Play Design' is, what kind of world DEA LABO envisions, and what role it plays.
2. Redesigning Content Pathways
We have improved the pathways to make it easier to access DEA LABO's insights, such as articles, reports, and content related to each business.
3. Clarifying the Entry Point for Co-creation
We have designed clear touchpoints for companies, local governments, experts, creators, and others who want to engage in demonstrations and discussions to 'make society playable' alongside DEA LABO.
4. Renewing the Logo Design
Inspired by a 'laboratory (LABO)', the motif uses the shape of DNA, the blueprint of life. This motif embodies the meaning of connecting to the future, implying that 'the philosophy and creative outputs advocated by DEA are genetically connected.'
Through this renewal, in order to organize past initiatives and content and to convey the concept of 'Public Play Design' more clearly, it has been reborn as a media that provides hints for business development by utilizing insights gained from philosophy, verification, and dialogue.
DEA LABO Official Website: https://dealabo.jp/
■ What is DEA LABO?
DEA LABO is an initiative that promotes the research and implementation of 'Public Play Design', which doesn't just present social issues through games, but redesigns society itself into a playable system.
DEA is exploring the possibilities of a new social design that updates the very nature of publicness and participation while utilizing knowledge of games and gamification. Even on the current site, DEA LABO holds the slogan 'Rewriting the rules of society with games', aiming not to 'solve' social issues centered around 'Public Play Design', but to update the way society itself functions.
■ Features of the New Site
This time, to deliver hints for business development and solving social issues more clearly, the structure has been revamped to convey the values of philosophy, verification, and co-creation multidimensionally. We have prepared an information transmission base that is easy for first-timers to understand. Moving forward, we plan to gradually expand it by adding new projects such as chairman dialogues.
1. Organizing the Philosophy and Overview of DEA LABO
We have restructured it into a format that makes it more intuitively understandable what 'Public Play Design' is, what kind of world DEA LABO envisions, and what role it plays.
2. Redesigning Content Pathways
We have improved the pathways to make it easier to access DEA LABO's insights, such as articles, reports, and content related to each business.
3. Clarifying the Entry Point for Co-creation
We have designed clear touchpoints for companies, local governments, experts, creators, and others who want to engage in demonstrations and discussions to 'make society playable' alongside DEA LABO.
4. Renewing the Logo Design
Inspired by a 'laboratory (LABO)', the motif uses the shape of DNA, the blueprint of life. This motif embodies the meaning of connecting to the future, implying that 'the philosophy and creative outputs advocated by DEA are genetically connected.'