Approximately 1 in 3 Executives at Data-Driven Companies Answered They Prioritize Experience and Intuition When Data Analysis Results Conflict with Them! dev Co., Ltd. Conducts 'Survey on the Actual Status of Data Utilization in Corporate Decision-Making'!

dev Co., Ltd. (Headquarters: Matsumoto City, Nagano Prefecture; Representative Director: Yusuke Asada), which operates a data analysis and utilization consulting business, conducted a "Survey on the Actual Status of Data Utilization in Corporate Decision-Making" targeting corporate executives (men and women in their 20s to 60s). This survey revealed the status of data utilization initiatives by corporate executives, their purposes, and the degree of data utilization in management decisions. In today's accelerating business application of AI technology, rapid and accurate data-driven decision-making has become an urgent issue that determines a company's competitiveness. Particularly in small and medium-sized enterprises (SMEs), which have limited resources compared to large corporations, there is a possibility that they fully recognize the importance of data utilization but are unable to effectively apply it to actual management decisions. The challenge during decision-making of "how to interpret the analysis results and connect them to the next move" is not yet well understood. Therefore, dev Co., Ltd. conducted the "Survey on the Actual Status of Data Utilization in Corporate Decision-Making" targeting corporate executives. - Over 40% of corporate executives are working on data utilization in some form within their companies. - Over 90% of executives in companies engaged in data utilization believe that utilizing data in management is important. - About 60% of executives in companies engaged in data utilization answered that the purpose is the "visualization of management status and business performance." - About 90% of executives in companies engaged in data utilization use data as "one piece of reference information" or a "major decision-making factor" in important management decisions. - About 1 in 3 executives in companies engaged in data utilization prioritize their own experience and intuition when the data analysis results differ from their intuition in management decisions. - The main barriers to utilizing data analysis results in actual management decisions are "inability to judge the accuracy and reliability of the analysis results" and "difficulty in interpreting and understanding the analysis results." Survey period: March 17 to March 18, 2026 Survey method: Internet survey Survey target: Corporate executives (men and women in their 20s to 60s) Number of respondents: 725 Monitor provided by: RC Research Data *Since response ratios are rounded to the first decimal place, the total response ratio may not equal exactly 100.0%. Over 40% of corporate executives are working on data utilization in some form within their companies First, in response to the question regarding "the status of data utilization initiatives in your company," the top answer was "Not working on it, and have no plans to do so in the future" at 39.9%, followed by "Working on it company-wide" at 25.1% in second place, "In the preparation/consideration stage for initiatives" at 17.8% in third place, and "Working on it in some departments or projects" at 17.2% in fourth place. While "Not working on it, and have no plans to do so in the future" was the most frequent answer, combining the percentages of the second and fourth place answers yields 42.3%, revealing that over 40% of corporate executives are working on data utilization in some form within their companies.