Sleep is not rest, but a time for regeneration. Bedding brand "DE・MON" launches New Life Support Campaign from March 27. Win a mattress and more via social media lottery.

Bedding brand "DE・MON" launches a social media campaign starting March 27 to support people beginning a new chapter in life.

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  • 📰 Published: March 28, 2026 at 03:02
  • 🔍 Collected: March 28, 2026 at 21:59 (18h 57m after Published)
  • 🤖 AI Analyzed: April 15, 2026 at 05:26 (415h 26m after Collected)

ULIFE Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director: Takashi Sugiyama), through its bedding brand "DE・MON," will run the "DE・MON New Life Support Campaign" from Friday, March 27 to Sunday, April 5, 2026, timed to Japan's new life season. The campaign will be held on the official X (formerly Twitter) and Instagram accounts, and under the brand concept "Sleep is not rest, but a time for regeneration," aims to support the sleep environment of those taking a new step forward.

■ Background of the Campaign

In Japan, every year from March to April, a "new life" season arrives, marked by major lifestyle changes such as school enrollment, job starts, transfers, and beginning to live alone. Amid these changes, improving sleep environments is attracting attention as an important factor alongside reviewing living conditions and daily routines. Stable sleep is the mental and physical foundation that supports adaptation to new environments.

Against this backdrop, DE・MON aims to provide an easy online participation opportunity through the "New Life Support Campaign," creating a chance for people to pay attention to the quality of their sleep in daily life.

■ Campaign Overview
This campaign will be held on two social media platforms: official X (formerly Twitter) and Instagram.

Campaign Period: Friday, March 27 – Sunday, April 5, 2026
Campaign Details: https://www.de-mon.jp/blogs/news/new-life-support-campaign-2026

· X (formerly Twitter) Campaign

<How to Participate>

1. Follow the DE・MON official X account (@DE_MON_Japan)
2. Like and comment on the campaign post
3. Repost with the designated hashtag "#DEMONmattress"

※ Official account: https://x.com/DE_MON_Japan

<Prizes>

· Prize A: DE・MON Mattress 10cm thick (single size) × 1 winner

· Prize B: DE・MON Silk Eye Mask × 3 winners

· Prize C: 10,000 yen gift card usable on the DE・MON official site × 5 winners