Entering school is the moment a child's world expands. DCM realizes a bicycle that the whole family can watch over.
DCM has launched the 'DCM Mimamori Bicycle' series equipped with an anti-lost tag as standard. It requires no monthly fees, links with smartphone apps, and meets the needs for student monitoring and anti-theft.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 19:00
- 🔍 Collected: April 14, 2026 at 10:31
- 🤖 AI Analyzed: April 19, 2026 at 18:46 (128h 14m after Collected)
DCM Co., Ltd. (President and General Manager of Product Division: Hirokuni Kamiya), a group company of DCM Holdings Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President and CEO: Yasunori Ishiguro), newly launched the 'DCM Mimamori Bicycle' series, a bicycle equipped with an anti-lost tag as standard, on March 6, 2026, at DCM stores nationwide and its EC site (DCM Online).
It is extremely rare for an anti-lost tag to be standard equipment on a bicycle, and it is a first for our company as well. It responds to the two needs of 'monitoring' children who start commuting by bicycle upon entering junior high or high school, and 'anti-theft measures' for bicycles.
■ Background: Expanding range of action upon entering school. 'Anxiety of losing contact' and 'endless bicycle theft'
While commuting distance increases and the range of action expands upon entering a new school, family anxiety is endless as they cannot be contacted via smartphone during classes or while moving. According to the National Police Agency's 'Crime Situation in Reiwa 7' (February Reiwa 8, Commissioner General's Secretariat, National Police Agency), the number of recognized bicycle thefts in 2025 reached approximately 172,000, remaining at a high level. Although there are means to additionally attach anti-lost tags, the hassle of installation and monthly fees have become hurdles, preventing widespread use. DCM solves this issue by equipping bicycles with a 'monitoring' function as standard.
■ Commitment to development
What DCM was most particular about in this development was 'being able to start monitoring from the day of purchase'. We adopted a design that can be used on the same day simply by equipping an anti-lost tag as standard and linking it with a dedicated app. Furthermore, by eliminating the need for monthly fees and communication contracts, we made the running cost after purchase zero. This simplicity is the biggest theme in development.
■ Person in charge's comment
'The anxiety of families whose children start commuting by bicycle at the timing of entering a new school or advancing a grade, wondering "Did they arrive safely today?", is the starting point of our planning. Precisely because it is a time when a child's range of action expands, we want to deliver peace of mind together.' (DCM Co., Ltd. Product Person in Charge)
■ Product features
1) Usable from the day of purchase. Check location info just by app linking
By simply linking the anti-lost tag with a smartphone app, you can check the bicycle's location information. It supports Apple 'Find My' and Android 'Find Hub', and can be used with compatible iPhone/Android models.
*This product does not have built-in GPS. Because it acquires location information using the Apple 'Find My' / Android 'Find My Device' network, location information may not be acquired in environments where there are no terminals such as smartphones nearby.
*If theft is suspected, please consult the police instead of going to the site alone for safety.
2) 0 yen monthly, no contract required. Can be shared with the whole family
No monthly fees or communication contracts are required at all. Since one tag can be shared by up to 5 people on iPhone and up to 10 people on Android, it can be registered on the smartphones of parents or grandparents living far away, allowing the whole family to watch over. *Compatible smartphones and apps are required for use. Communication fees associated with app usage are to be borne by the customer.
3) Driving performance supporting daily commuting
Equipped with a roller brake that is hard to make noise, a 6-speed exterior transmission, and an LED light that turns on automatically when it gets dark. It conforms to the safety standard 'BAA' and can be used with peace of mind.
[Product Overview]
Product Name: DCM Mimamori Bicycle
Release Date: March 6, 2026
Sales Channels: DCM stores / DCM Online
Price: 29,800 yen (excluding tax) / 32,780 yen (including tax) *Subject to change without notice
[Product Lineup]
*Listed products can also be purchased on DCM's EC site 'DCM Online'. Bicycles must be picked up at the store. Because they are handed over in a state assembled and maintained by staff, you can use them safely right away. [URL] https://www.dcm-ekurashi.com/
*Customer inquiry contact regarding the product: Customer Consultation Room
[TEL] 0120-042-110
[URL] https://www.dcm
It is extremely rare for an anti-lost tag to be standard equipment on a bicycle, and it is a first for our company as well. It responds to the two needs of 'monitoring' children who start commuting by bicycle upon entering junior high or high school, and 'anti-theft measures' for bicycles.
■ Background: Expanding range of action upon entering school. 'Anxiety of losing contact' and 'endless bicycle theft'
While commuting distance increases and the range of action expands upon entering a new school, family anxiety is endless as they cannot be contacted via smartphone during classes or while moving. According to the National Police Agency's 'Crime Situation in Reiwa 7' (February Reiwa 8, Commissioner General's Secretariat, National Police Agency), the number of recognized bicycle thefts in 2025 reached approximately 172,000, remaining at a high level. Although there are means to additionally attach anti-lost tags, the hassle of installation and monthly fees have become hurdles, preventing widespread use. DCM solves this issue by equipping bicycles with a 'monitoring' function as standard.
■ Commitment to development
What DCM was most particular about in this development was 'being able to start monitoring from the day of purchase'. We adopted a design that can be used on the same day simply by equipping an anti-lost tag as standard and linking it with a dedicated app. Furthermore, by eliminating the need for monthly fees and communication contracts, we made the running cost after purchase zero. This simplicity is the biggest theme in development.
■ Person in charge's comment
'The anxiety of families whose children start commuting by bicycle at the timing of entering a new school or advancing a grade, wondering "Did they arrive safely today?", is the starting point of our planning. Precisely because it is a time when a child's range of action expands, we want to deliver peace of mind together.' (DCM Co., Ltd. Product Person in Charge)
■ Product features
1) Usable from the day of purchase. Check location info just by app linking
By simply linking the anti-lost tag with a smartphone app, you can check the bicycle's location information. It supports Apple 'Find My' and Android 'Find Hub', and can be used with compatible iPhone/Android models.
*This product does not have built-in GPS. Because it acquires location information using the Apple 'Find My' / Android 'Find My Device' network, location information may not be acquired in environments where there are no terminals such as smartphones nearby.
*If theft is suspected, please consult the police instead of going to the site alone for safety.
2) 0 yen monthly, no contract required. Can be shared with the whole family
No monthly fees or communication contracts are required at all. Since one tag can be shared by up to 5 people on iPhone and up to 10 people on Android, it can be registered on the smartphones of parents or grandparents living far away, allowing the whole family to watch over. *Compatible smartphones and apps are required for use. Communication fees associated with app usage are to be borne by the customer.
3) Driving performance supporting daily commuting
Equipped with a roller brake that is hard to make noise, a 6-speed exterior transmission, and an LED light that turns on automatically when it gets dark. It conforms to the safety standard 'BAA' and can be used with peace of mind.
[Product Overview]
Product Name: DCM Mimamori Bicycle
Release Date: March 6, 2026
Sales Channels: DCM stores / DCM Online
Price: 29,800 yen (excluding tax) / 32,780 yen (including tax) *Subject to change without notice
[Product Lineup]
*Listed products can also be purchased on DCM's EC site 'DCM Online'. Bicycles must be picked up at the store. Because they are handed over in a state assembled and maintained by staff, you can use them safely right away. [URL] https://www.dcm-ekurashi.com/
*Customer inquiry contact regarding the product: Customer Consultation Room
[TEL] 0120-042-110
[URL] https://www.dcm