Launch Announcement of the First Orion Beer × FREAK'S STORE Collaboration Project

The select shop "FREAK'S STORE," operated by Daytona International Corp. (Headquarters: Shibuya-ku, Tokyo / CEO: Masahiro Takahashi), will sequentially release its first-ever collaboration items with Orion Beer, a comprehensive alcoholic beverage manufacturer offering products filled with the unique charm of Okinawa, starting Friday, May 29, 2026.

To commemorate this collaboration, titled "ORION FREAK'S THE UNION," a project focusing on the Showa, Heisei, and Reiwa eras is planned under the concept of "Things born together. A drink to connect, an outfit to connect." The first installment is an item collection featuring retro Okinawan design motifs, comprising 6 types of T-shirts and 3 types of hats.

Item Lineup

Exclusive ORION LOGO TEE: 4,950 yen (tax in)
Colors: White, Pigment Black
Sizes: M, L, XL

Exclusive ORION RINGER MAN TEE / Exclusive ORION RINGER BEER TEE: 4,400 yen (tax in)
Colors: White/Navy
Sizes: M, L, XL

Exclusive ICE COLD ORION MAN TEE: 5,500 yen (tax in)
Colors: White, Pigment Black
Sizes: M, L, XL

Exclusive ICE COLD ORION Cheers TEE: 5,500 yen (tax in)
Colors: White, Pigment Black
Sizes: M, L, XL

Exclusive ICE COLD ORION Can TEE: 5,500 yen (tax in)
Colors: White, Pigment Black
Sizes: M, L, XL

Exclusive ORION MAN CAP / Exclusive ORION BEER CAP: 4,620 yen (tax in)
Colors: Black, Natural/blue, Khaki, Yellow/blue, Dark Blue
Size: FREE

Exclusive ORION MAN HAT / Exclusive ORION BEER HAT: 4,620 yen (tax in)
Colors: Orange, Navy
Size: FREE

May 21 (Thu): Product page opens on Daytona Park

May 29 (Fri) Participating Stores:
FREAK’S STORE Shibuya / FREAK’S STORE Lazona Kawasaki Plaza / FREAK’S STORE Terrace Mall Shonan / FREAK’S STORE LaLaport Fujimi / FREAK’S STORE LaLaport TOKYO-BAY / FREAK’S STORE Tennoji MIO / FREAK’S STORE Hankyu Nishinomiya Gardens / FREAK’S STORE AEON Mall Okayama
FREAK’S STORE Official Online Store "Daytona Park"

May 30 (Sat) Participating Stores:
FREAK’S STORE Amu Plaza Hakata / FREAK’S STORE AEON Mall Miyazaki / FREAK’S STORE + ANDY FREAK’S STORE Sapporo Stellar Place
ORIONBEER LIMITED POPUP STORE
*The items will also be sequentially available at POPUP stores and official stores operated by Orion Beer.

To celebrate the launch, a special SNS campaign has been underway since May 21!
Commemorating the collaboration between Orion Beer and FREAK'S STORE, an SNS campaign is being held where participants can win wonderful prizes by following and commenting.

"ORION FREAK'S SNS Campaign" Application Details

◆ Campaign Period
May 21, 2026 (Thu) 16:00 - May 28, 2026 (Thu) 23:59

◆ Prizes
- Orion Beer × FREAK'S STORE Collaboration Goods: T-shirt & Hat Set (5 winners)
- Orion Beer × FREAK'S STORE Collaboration Logo Apron (5 winners)
- Selected Okinawa Craft Beer 5-Type 10-Can Tasting Gift (10 winners)
(One of the above)

◆ How to Apply
Follow the three designated Instagram accounts below, and leave a comment on the campaign post about "what you love about Okinawa."

◆ Accounts to Follow (Instagram)
1. orionbeer_info
2. freaksstore_official
3. freaks_village

◆ Winner Notification: Mid-June 2026
◆ Shipping Period: Late June to Early July 2026

◆ Notes
*Winners cannot choose their prize.
*Prize contents are subject to partial changes.