Brighton & Hove Albion FC x FREAK’S STORE: SNS Campaign to Win Kaoru Mitoma Signed Items Starts Today

The select shop 'FREAK’S STORE', operated by Daytona International Corp. (Headquarters: Shibuya-ku, Tokyo / CEO: Masahiro Takahashi), is participating in the spinoff project 'Seagulls In Japan' launching in May 2026. The brand will release its first collaboration collection of 8 items with the Premier League club 'Brighton & Hove Albion FC' starting Friday, May 22, 2026.

This collaboration was realized through joint planning with Traspect Inc. (Representative: Ayame Ito). Drawing on the respective cultural backgrounds of the UK and Japan, the designs elevate the essences of both into unified pieces.

To commemorate the launch, an SNS campaign begins today where participants have a chance to win items signed by Kaoru Mitoma. By following designated accounts and participating via comments, 5 lucky winners will be selected. Sales will be conducted through the FREAK’S STORE official online store 'Daytona Park', select FREAK’S STORE physical locations, and the 'Seagulls In Japan' official online store. Furthermore, collaboration items by 'heri:sync', a brand reinterpreting traditional Japanese techniques with a modern twist, and 'Brighton & Hove Albion FC' will also be launched simultaneously.

URL: https://www.daytona-park.com/feature/1077743?utm_source=pressrelease&utm_medium=Referral&utm_campaign=501_brighton&utm_content=PRESSRELEASE

Follow & Comment to Win Kaoru Mitoma Signed Items!
An SNS campaign will be held where 5 winners will receive items signed by Kaoru Mitoma.

[How to Participate]
STEP 1: Follow the 4 target accounts (@freaks_store, @freaks_village, @heri_sync, @seagullsinjapan)
STEP 2: Comment on what collaboration items you would like to see developed in the future

[Campaign Period]
Friday, May 22, 2026 – Monday, June 1, 2026

[Winner Announcement]
Mid to late June 2026, winners will be contacted via @freaks_village.

[Shipping Schedule]
Scheduled for early July 2026

* Please note that you cannot choose the winning item.
* Shipping schedules are subject to change without notice. Please be aware of this.

Lineup
Developing an 8-item collection (5 T-shirt styles and 3 accessories) that fuses the cultural essences of both the UK and Japan. The multifaceted designs feature graphics embodying the dynamism of a dribbler—representing Brighton's signature speed and technique, striking visuals of a seagull flying over Mt. Fuji as a symbol of Japan, and energetic matchday designs expressing the excitement of the game. Additionally, heritage-inspired pieces with embroidered and patch-worked club logos are included, making the items suitable for both the stadium and the street.

This project is part of 'Seagulls In Japan', a spinoff brand project initiated to enhance 'Brighton & Hove Albion FC's presence in the Japanese market. Aligned with the club's intentions, the participating companies are promoting planning and development under a unified worldview based on the concept of merging UK and Japanese cultures.
'FREAK’S STORE' and 'heri:sync' aim to create a new context originating from Japan that crosses fashion and football culture, with a vision for global expansion beyond the Japanese market in the future.

All 5 T-shirt Styles
Made with 100% cotton fabric that has a satisfying weight and stiffness, the body features a moderately relaxed silhouette.
Special 'Brighton & Hove Albion FC x FREAK’S STORE' branding is adopted for the woven labels and printed tags.

No1. BHA SEAGULLS UNIFORM GRAPHIC TEE
An impactful design featuring the Brighton uniform and logo.

No2. BHA SEAGULLS MATCHDAY GRAPHIC TEE
A match design expressing the excitement of Brighton games