FREAK'S STORE Announces First Collaboration with Brighton & Hove Albion FC, Joining the 'Seagulls In Japan' Spin-off Project with 8 Exclusive Items

FREAK'S STORE, a select shop operated by Daytona International Co., Ltd. (Headquarters: Shibuya-ku, Tokyo / President and CEO: Masahiro Takahashi), will participate in the spin-off project 'Seagulls In Japan' launching in May 2026. As part of this, they will release their first collaboration with the Premier League club Brighton & Hove Albion FC, featuring a total of 8 items.

This collaboration was realized through a joint project with Traspect Co., Ltd. (Representative: Ayame Ito), sublimating into designs that fuse the essence of both British and Japanese cultures.

The items are scheduled to go on sale from Friday, May 22, 2026, at the FREAK'S STORE official online store 'Daytona Park,' selected physical stores, and the 'Seagulls In Japan' official online store.

Additionally, within the same project, collaborative items between 'heri:sync'—a brand that reinterprets traditional Japanese techniques in a modern way—and Brighton & Hove Albion FC will also be released simultaneously.

View Details

Lineup

A total of 8 items, including 5 T-shirts and 3 goods, will be released, fusing the essence of both British and Japanese cultures. The graphics feature multifaceted expressions, such as the dynamism of a dribbler embodying Brighton's iconic speed and technique, striking visuals of a seagull flying over Mount Fuji (a symbol of Japan), and designs capturing the enthusiasm and excitement of a matchday. Furthermore, heritage-style designs featuring the club logo expressed through embroidery and patchwork are included, making them suitable for both the stadium and the streets.

This project is rolled out as part of 'Seagulls In Japan,' a spin-off brand project launched with the aim of enhancing Brighton & Hove Albion FC's presence in the Japanese market. Based on the club's intentions and the concept of fusing British and Japanese cultures, participating companies are advancing planning and development under a unified worldview.
'FREAK'S STORE' and 'heri:sync' aim to create a new context originating from Japan that crosses fashion and football culture, with a view toward global expansion beyond the Japanese market in the future.

5 T-shirt Models

Using 100% cotton fabric with a moderate weight and firmness, the body is finished with a relaxed silhouette that offers just the right amount of room.
The woven tags and printed labels adopt a special 'Brighton & Hove Albion FC' x 'FREAK'S STORE' specification.

No1. BHA SEAGULLS UNIFORM GRAPHIC TEE
An impactful design featuring Brighton's uniform and logo.

No2. BHA SEAGULLS MATCHDAY GRAPHIC TEE
A design expressing the excitement of Brighton's matches, letting you feel the enthusiasm of matchday.

No3. BHA SEAGULLS JAPAN LANDSCAPE TEE
A striking design with Brighton's seagull flying over Mount Fuji, a symbol of Japan.

No4. BHA SEAGULLS JAPAN LANDSCAPE TEE
A design reminiscent of Brighton's dribblers. The combination of embroidery and print is its charm.

No5. BHA SEAGULLS HERITAGE LOGO TEE
A heritage-style design expressing Brighton's logo with embroidery and patchwork.

Colors: White, Black, Blue
Sizes: M, L, XL
Price: ¥6,996 (Tax included)

3 Goods Models

The lineup includes a functional mini shoulder bag simply adorned with the Brighton logo and equipped with multiple pockets, as well as knapsacks featuring striking designs of seagulls flying over Mount Fuji or dynamic graphics reminiscent of Brighton's dribblers. The knapsack has a cooling function in its outer pocket, making it versatile for sports scenes, the gym, and daily use. The mini shoulder bag, equipped with a main compartment with dividers and pockets suitable for smartphone storage, is sized for easy use by both adults and children, offering options depending on the purpose.

Top: Brigton Mini Shoulder Bag
Bottom Right: Brigton Seagull Cooler Sack
Bottom Left: Brigton Dribble Cooler Sack
Colors: Black, Blue
Size: F
Price: ¥4,950 (Tax included)

'heri:sync' 3 Models - A brand paying homage to traditional Japanese techniques in modern products

Left: Bag ¥28,930
Center: Hanten (Winter Coat) ¥42,900
Right: Towel ¥5,940
*All prices include tax.

Release Date / Store Locations

From Friday, May 22:
FREAK'S STORE Shibuya / Lazona Kawasaki Plaza / FREAK'S STORE + ANDY FREAK'S STORE Sapporo Stellar Place / Tennoji MIO / LaLaport EXPOCITY / Amu Plaza Hakata / Sendai S-PAL / LaLaport Aichi Togo / Lumine Omiya / FREAK'S STORE + ANDY FREAK'S STORE

From Friday, May 22 at 12:00 PM:
FREAK'S STORE Official Online Store 'Daytona Park' (https://www.daytona-park.com/)
'Seagulls In Japan' Official Online Store

3-Day Limited POP UP EVENT

A POP UP STORE will be held for three days only at the gallery 'OPEN STUDIO' attached to FREAK'S STORE Shibuya! It's a special event where you can experience the immersive feeling of being in a stadium.

Dates: Friday, May 29 to Sunday, May 31
Business Hours: [Weekdays] 12:00 PM - 8:00 PM [Weekends/Holidays] 12:00 PM - 8:30 PM
Location: OPEN STUDIO (Gallery attached to FREAK'S STORE Shibuya)
1-13-1 Jinnan, Shibuya-ku, Tokyo 150-0041
TEL: 03-6415-7728
Instagram: @openstudio_gallery
https://www.instagram.com/openstudio_gallery/

About Brighton & Hove Albion FC
A football club based in Brighton, a coastal town in southern England. Along with the free and creative culture rooted in this city, they aim for an aggressive and refined style.