The limited-time POPUP store for 'Freada,' a brand that mixes military elements derived from vintage clothing with exotic colors and patterns, will be held from Tuesday, April 21, 2026, to Thursday, May 14, 2026, at Fontaine Terrace, 4th floor of the Atre Ebisu Main Building. See Details Freada LIMITED STORE
【Period】Tuesday, April 21, 2026 - Thursday, May 14, 2026 【Location】Fontaine Terrace, 4F, Atre Ebisu Main Building 【Business Hours】10:00 - 20:00 A Wide Variety of Freada's Unique Items Available
We will have many new Indian-made items from Freada, featuring abundant embroidery and lace. These pieces make a statement on their own, perfect for summer when you don't want to layer. Even the plain items, like the dresses made with luxurious fabric, have beautiful silhouettes that sway in the breeze, creating a perfect summer outfit for adults. Flower Cross Embroidery Lace Camisole Dress ¥19,800 (tax in)
India Scallop Flower Embroidery Pants ¥15,950 (tax in)
Patchwork Flower Embroidery Shirt ¥19,910 (tax in)
India Flower Cross Embroidery Lace Bolero ¥13,970 (tax in)
Another highlight is the remake items created by deconstructing old materials. Each piece is one-of-a-kind, made from items like French tablecloths, eco-bags, and denim jackets. The unique appeal of a POPUP is being able to see and choose them in person, as no two patterns are the same. This summer's recommended item is the frill pants made from French vintage tablecloths. The combination of different fabrics for the body and frills at the hem allows you to enjoy a mix of various patterns and lace.
Vintage Lace Tablecloth Remake Easy Pants
¥29,920 (tax in)
Vintage Hand-Stitch Remake Denim Jacket
¥99,000 (tax in)
New Items from the Popular Project "#TakeFreada" Also Available!
The #TakeFreada project, a collaboration between Mr. Takeuchi of 'Take Product,' who works under the theme 'From Daily Life to Folk Art, Sometimes PUNK,' and Freada, creates new value as one-of-a-kind items by adding hand embroidery to vintage clothing. The appeal lies in their commitment to selling only in person, not online. This time, we will offer outerwear items perfect for spring.
Vintage Jewelry POPUP
Vintage jewelry will also be available. Adding these pieces to casual outfits or vintage styles will subtly enhance your look with a touch of glamour, creating a more sophisticated and atmospheric styling. SPECIAL PRESENT
Customers who purchase ¥20,000 or more (including tax) during the period will receive a Freada original pouch, made in India, on a first-come, first-served basis. The pouches feature the brand logo, and you can choose your preferred color. See Details
Freada A house brand of FREAK'S STORE, with Mexican female painter Frida Kahlo as its icon. It mixes vivid Mexican colors and patterns with military elements derived from vintage clothing. The brand's characteristic is that its shapes are always basic, regardless of trends, and many items can be worn for a long time depending on how they are styled.
・Freada Official Instagram @freada__official ・Freada Official Online Store "Daytona Park" https://www.daytona-park.com/shop/freada/
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- Source: PR TIMES
- Category: News