"#NyoronyoroRunway" Becomes a Buzz on Social Media. The New Sensation Live Event "Manzai & Runway Powered by FREAK'S STORE" Combining Comedy and Fashion Concludes with Great Success

Daytona International Co., Ltd. (Headquarters: Shibuya-ku, Tokyo / President & CEO: Masahiro Takahashi), operator of the select shop 【FREAK’S STORE】, and Yoshimoto Kogyo Co., Ltd. have joined forces to present the new sensation live event "Manzai & Runway Powered by FREAK’S STORE" on March 23rd (Monday) at COOL JAPAN PARK OSAKA TT Hall. The event, which fused comedy and fashion, concluded successfully with a large number of attendees.

The event featured a star-studded lineup of six comedy duos: Ebisu, Yoneda 2000, Elf, Donut Peanut, 9th Street Retro, and FUSOOYA. In a novel approach, they eschewed their usual manzai costumes and appeared in special outfits for this one-night-only event, made possible with the full cooperation of FREAK’S STORE. This unique initiative offered attendees a surprising and fresh experience.

The venue showcased an unprecedented stage where laughter and fashion intertwined. Even after the event concluded, social media buzzed with posts under hashtags like "#NyoronyoroRunway," garnering numerous comments such as "A new form of live event" and "Both the outfits and the comedy were the best," indicating a significant positive reception.

The segment incorporating fashion was fresh, and the venue was filled with great excitement.

• "Manzai & Runway Powered by FREAK’S STORE" Special Double Campaign Launched!

① Win Signed Items and Worn Items from Ebisu & Yoneda 2000! Membership Registration Campaign

After registering as a Daytona Park member, please apply via the form on the special page within FREAK’S STORE's official online site "Daytona Park".

〈Campaign Period〉
March 23rd (Monday) - April 6th (Monday)

〈Winner Announcement〉

Late April

② FREAK’S STORE Kansai Area Exclusive!

Campaign to receive photo booth-style stickers (7 types in total) featuring newly shot photos from Manzai & Runway! Who will get the secret one?

During the campaign period, customers who spend ¥5,000 or more at eligible FREAK’S STORE stores in the Kansai area and register as a Daytona Park member will receive a gift.

*Existing members are also eligible.

*Sticker types are chosen randomly.

Campaign Period: March 30th (Monday) - April 13th (Monday)

Eligible Stores: FREAK’S STORE Umeda Men's / Umeda Women's / Namba Parks / Tennoji Mio / LaLaport Izumi / Kuzuba / LaLaport EXPOCITY / Hankyu Nishinomiya Gardens / Kyoto

*Offer valid while supplies last.

The probability of getting a secret item is 4%!

Those who obtain a rare item, exclusive to this event, are encouraged to share their success using "#NyoronyoroRunway"!

FREAK’S STORE will continue to create new energy and experiential value by intersecting fashion with various cultures. We will develop unique communication strategies that span both real-world events and digital platforms.

• About FREAKS STORE

Started with the desire to "convey the richness and excitement of America to Japan." Since its establishment in 1986, the select shop has curated items it truly believes in, focusing on clothing, culture, and art. As active lifestyle enthusiasts, or "freaks," they realistically propose ways to enjoy a rich lifestyle.

• Daytona International Co., Ltd.

Founded in 1986. In addition to its core business, the select shop "FREAK'S STORE," the company operates brands such as "CAHLUMN," "Freada," "Firsthand," and "PUBLUX." Furthermore, it engages in a wide range of businesses including the co-developed standard housing "FREAK’S HOUSE," which is the first of its kind in the select shop industry; the video business "FREAK’S MOVIE" focused on film distribution and promotion; the co-working space "&FREAK."; the "FREAK'S VILLAGE" community for passions and hobbies; the renewable energy project "FREAKS ELECTRIC"; and the NFT project "NFT FREAK."

Corporate Site (https://daytonajp.com/)