DAYTONA Co., Ltd. Signs 'Tourism Partnership Agreement' with Ogano Town, Saitama Prefecture

Tourism Partnership Agreement Signing Ceremony

DAYTONA Co., Ltd. (Ichinomiya 4805, Mori Town, Shizuoka Prefecture; President and CEO Tetsuji Oda, hereinafter 'DAYTONA') and Ogano Town, Saitama Prefecture (Mayor Shintaro Mori, Ogano Town, Chichibu District, Saitama Prefecture, hereinafter 'Ogano Town') signed a 'Tourism Partnership Agreement' on June 16.

Tourism Partnership Agreement Signing Ceremony

Tourism Partnership Agreement Signing Ceremony

With this agreement, DAYTONA and Ogano Town aim to position Ogano Town—located at the center of the Chichibu Basin—as the birthplace of 'motorcycle-based town revitalization,' creating a gathering place for gentle motorcycle riders. Under the shared slogan of creating and expanding the 'Ogano Fans,' the two parties will collaborate to create new opportunities for interaction between motorcycle riders nationwide and the region, accelerate awareness of the 'Ogano Brand,' and jointly pursue regional revitalization.

Background of the Agreement

Ogano Town, located in central Chichibu Basin, has long prospered as a strategic crossroads connecting Edo, Kozuke, and Shinshu. Situated between National Route 299 and adjacent National Route 140, the town features numerous mountain passes offering close encounters with nature. With relatively low traffic and enjoyable riding routes, it has become a beloved touring destination, attracting many riders from the Kanto region on weekends who come to visit 'Ogano Shrine' and enjoy the local specialty 'Waraji Katsu Don.'

Riders visiting Ogano Shrine

Local specialty 'Waraji Katsu Don'

Ogano Town, whose slogan is 'The Town of Flowers, Kabuki, and Pure Water – Ogano,' proudly preserves its unique culture. The town is also blessed with rich natural and geological heritage, including Ryogamiyama (one of Japan's 100 Famous Mountains), Marukami Waterfall (selected as one of Japan's Top 100 Waterfalls), Bishamon Water (selected as one of Heisei's 100 Famous Waters), and 'Yobake' (a nationally designated natural monument).

Hanashobu (Iris)

Ogano Kabuki

Ryogamiyama (Summit)

Marukami Waterfall

Nationally Designated Natural Monument 'Yobake'

As the birthplace of 'motorcycle-based town revitalization,' Ogano Town, together with the volunteer group 'Welcome Riders Ogano,' has implemented initiatives for visiting riders and become a popular touring spot. However, the town's full charm has not yet been fully communicated. Rider-attracting events have remained limited in content, and the region faces typical challenges of mountainous areas. Despite its abundant nature and warm people, sustained efforts and innovative strategies are required to maintain, utilize, and further develop its assets.

Meanwhile, DAYTONA has been conducting community-based initiatives aimed at attracting riders—such as 'Asa-katsu Cafe!'—by partnering with local tourism associations through 'Tourism Partnership Agreements.' These efforts are part of its broader mission to help riders enjoy and continue riding motorcycles.

Recently, 'Welcome Riders Ogano,' impressed by DAYTONA's activities, approached Ogano Town Hall, leading to discussions. Ogano Town recognized that DAYTONA's expertise in rider-focused communication, visitor attraction, and event management would be essential for achieving its tourism goals, discovering new attractions, and creating new businesses—ultimately leading to the signing of the Tourism Partnership Agreement.

Going forward, DAYTONA and Ogano Town will jointly implement initiatives to effectively promote the region's appeal to motorcycle riders and enhance tourism promotion and visitor satisfaction.

Overview of the Agreement

The two parties will cooperate and conduct promotional activities on the following:

- Activities that contribute to regional revitalization
- Activities that foster interaction between Ogano Town residents and visitors
- Activities that allow families to enjoy healthy and fun time through nature, history, and culture

Future Initiatives

- Planning motorcycle-related events that highlight Ogano Town's charm
- Digital Stamp Rally: Launching June 1, 2026, with five stamp points
- Asa-katsu Cafe!: Scheduled for launch in fiscal year 2026
- Strengthening Ogano Town's social media presence, integrated with DAYTONA's platforms for effective information dissemination
- Developing a pilgrimage-style motorcycle tourism model centered on Ogano Shrine, positioning the town as Japan's first birthplace of 'motorcycle-based town revitalization'
- Creating a new 'Ogano Brand' with exclusive services and products available only in Ogano Town

About Daytona Co., Ltd.

DAYTONA Co., Ltd. Headquarters and Test Course

DAYTONA Co., Ltd. is a motorcycle aftermarket parts manufacturer headquartered in Mori Town, Shizuoka Prefecture.

Since its founding in 1972 (Showa 47), the company has continuously challenged itself as a creator of motorcycle culture, providing products and services tailored to riders' needs through unique planning and development. It aims to become a globally recognized brand among riders.

DAYTONA Co., Ltd.

Headquarters: Ichinomiya 4805, Mori Town, Shizuoka Prefecture
Representative: President and CEO Tetsuji Oda
URL: https://www.daytona.co.jp

DAYTONA's Initiatives

DAYTONA is committed to providing young riders with opportunities to discover the joy of motorcycles, while helping veteran riders continue to enjoy riding. The company actively organizes events and online activities.

Examples include the 'DAYTONA Mori Town Shizuoka Tea Meeting' held at its headquarters test course, community contribution events like 'Asa-katsu Cafe,' the fan community site 'Mori Town Otenkiyama Junction,' and smartphone app-based stamp rallies.