Akatsuki Ventures Forms Capital Alliance with BMSG, a Music Management Label Founded by SKY-HI, to Support Global Expansion of Japanese Music and Entertainment and Strengthen Digital Infrastructure

Akatsuki Ventures Inc. (Headquarters: Shinagawa-ku, Tokyo; President & CEO: Kazuhiko Ishikawa; hereinafter "Akatsuki Ventures") has decided to invest in BMSG Inc. (Headquarters: Minato-ku, Tokyo; Representative Director & CEO: Mitsuhiro Hidaka; hereinafter "BMSG"), a music management label founded by SKY-HI.

This capital alliance is not premised on a future stock exchange listing.

BMSG is a Japanese music management label headed by SKY-HI (Mitsuhiro Hidaka), who is active as an artist and producer. With the mission "To not kill talent," BMSG manages and produces artists such as "BE:FIRST," "MAZZEL," "HANA," and "STARGLOW." The company also develops a diverse range of businesses, including auditions, artist development, planning and production of projects that transcend agency boundaries, and community management, creating an environment where individual talents can shine "Be My Self."

BMSG has been expanding Japanese music and entertainment content both domestically and internationally through business operations that emphasize artist creativity and quality. Through this capital alliance, BMSG aims for further global growth by strengthening collaboration with partners who possess expertise in domestic and international networks, business development, and digital domains.

Akatsuki Ventures has decided to invest in BMSG due to its strong resonance with BMSG's unique brand-building capabilities, its power to expand possibilities based on artist creativity, and its deep relationships with fan communities.

The Akatsuki Group has been dedicated to creating experiences that move people's hearts in the entertainment field, including games, IP, comics, and fan engagement. BMSG's philosophy of "To not kill talent" and its challenge to the world are, in our view, a shared endeavor with the Akatsuki Group's journey of creating experiences that move people and nurturing that passion into business.

Moving forward, we will leverage our expertise and network in investment, business development, digital domains, and overseas expansion to support BMSG's further business growth and global expansion. By organically connecting artists, creators, fans, and businesses, we aim to generate greater passion worldwide for Japanese entertainment.

About BMSG Inc.

Established in September 2020 by SKY-HI with the mission "To not kill talent," BMSG is a music management label. It builds an environment where individual talents can shine "Be My Self" through diverse business development, including auditions, artist development, planning and production of projects that transcend agency boundaries, and community management.

In the five years since its establishment, BMSG has proven its presence in the Japanese music scene by launching diverse talents such as "BE:FIRST," "MAZZEL," "HANA," and "STARGLOW." Starting in 2026, the company will enter its next phase with the goal of "updating the future of Japanese music."

Always advocating "Music First," BMSG aims to realize an era where Japanese entertainment stands shoulder-to-shoulder with global show business and culture through the production of high-quality works.

Company Name: BMSG Inc.

Representative: Representative Director & CEO SKY-HI

Established: September 2020

Business Activities:

* Artist Management * Artist Production (Music Production/Promotion) * Planning/Operation of Live Events, etc. * Planning/Operation of Fan Clubs and Online Salons * Planning/Sales of Merchandise, Apparel, etc.

URL: https://bmsg.tokyo/

About Akatsuki Ventures Inc.

Akatsuki Ventures Inc. is a wholly-owned subsidiary of Akatsuki Inc. Aiming to be a sun that illuminates the world as a pioneer of the times, the company invests in and supports startups that create services and products that move people's hearts. In addition to its hands-on team, it also provides management and business support from Akatsuki Inc. to its portfolio companies.

Company Name: Akatsuki Ventures Inc.

Representative: President & CEO Kazuhiko Ishikawa

Location: oak meguro 8F, 2-13-30 Kamiosaki, Shinagawa-ku, Tokyo

Established: January 26, 2022

URL: https://dawn-capital.vc/

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©︎Akatsuki Ventures Inc.

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