[Daska&Desiree] New Cheese Sweets Brand "Cheese is..." Born

Daska & Desiree Co., Ltd., which handles Belgian and French chocolate brands such as Desiree, Le Chateau, La Feverie, and Yves Thuries, will launch a new cheese sweets brand "Cheese is...".

Starting April 6, this brand will be developed and sold as a limited-time pop-up store at Gransta Tokyo, Ecute Ueno, Ecute Shinagawa, Sogo Yokohama, and Daimaru Tokyo. The lineup features three types of financiers and one type of cookie, making it an easy choice for both souvenirs and personal treats.

The first release uses Camembert cheese and Parmesan cheese. Taking advantage of their respective characteristics, we have created a flavor where you can clearly feel the richness and umami. It will be developed as a brand where you can once again enjoy the profoundness of cheese.

Brand Concept "Cheese is..." is a brand that pursues the infinite possibilities of cheese, starting from the question, "What is cheese to you?".

It is a mysterious entity that can be enjoyed both as something sweet and something savory, capable of taking on both leading and supporting roles. "Find your cheese!" We provide an opportunity for each individual to find their own unique cheese.

Brand Message Even if you are clumsy, that's fine. Rather than a perfect facade, a little "cheese" is better. Adding a little accent to a world that's too sweet. Having a bit of quirk is far more interesting.

"Cheese is..." is a cheese sweets brand that gently affirms such values and stays close to your daily life.

Flavor Lineup Cheese Financier Rich Cheese Financier Strawberry...