New Web CM for 'Momori' featuring Naenano Released on April 28 (Tue)! Concept: 'Protects My Cuteness'
Dariya Corporation launches a new web commercial for its hair care brand 'Momori' featuring talent Naenano. The campaign promotes portable hair products as 'good luck charms' to fix hair emergencies on the go.
📋 Article Processing Timeline
- 📰 Published: April 29, 2026 at 00:00
- 🔍 Collected: April 28, 2026 at 15:31
- 🤖 AI Analyzed: April 28, 2026 at 16:22 (50 min after Collected)
Dariya Corporation (Headquarters: Naka-ku, Nagoya; President: Junichi Nonogawa) has completed a new Web CM for its hair care and hair make brand 'Momori'! The videos, showcasing the features of 'Fluffy Silky Dry Shampoo' and 'Apply & Tame Hair Keep Brush,' will be released on April 28, 2026 (Tue).
The brand has appointed talent Naenano as the image character. Pay attention to the cute Naenano facing hair crises with Momori as her 'good luck charm.' The new Web CM will also be available on the Momori website.
### Concept and Story
Towards the peak demand for dry shampoo as scalp and hair stickiness becomes a concern due to sweat and humidity, we produced new Web CMs for 'Fluffy Silky Dry Shampoo' and 'Apply & Tame Hair Keep Brush'—the allies for hair resetting and fixing. The theme is 'Protects My Cuteness' and 'Good Luck Charm Hair Care.' By combining Naenano's cuteness with Momori's aesthetic, the CM highlights the brand's charm. In the 'Dry Shampoo' episode, she protects her cuteness from flat hair caused by sweat, while in the 'Hair Keep Brush' episode, she manages hair messed up by the wind during a shoot.
### Filming Episodes
Naenano was more delicate with a smaller face than imagined; when she held the mini dry shampoo, the scale looked surreal! Her skin was so perfect it didn't even need retouching. Despite the many scene changes, her expressions were rich and poses were perfect, requiring almost no NGs. At the end of the shoot, she suggested the 'Peach Pose' (an upside-down heart) for commemorative photos and mentioned, 'I really like Momori,' which delighted the staff.
### Talent Introduction
Naenano: Born January 14, 2001, from Shizuoka Prefecture. Gained high support among her generation through SNS activities. She has appeared in dramas like 'Zenbu, Anata no Tame Dakara' and movies. In 2026, she restarted her music project 'Tuning' with Capitol Records.
### Product Overview
- 'Fluffy Silky Dry Shampoo': Reduces stickiness for a fluffy finish. Ideal for busy mornings or refreshing on the go.
- 'Apply & Tame Hair Keep Brush': Quickly tidies hair with a natural finish. Compact and portable.
### Product Information
- Momori Fluffy Silky Dry Shampoo Mini (45g): Open Price, Released March 5, 2026.
- Momori Fluffy Silky Dry Shampoo Mini (Peach Tea & Neroli Scent, 45g): Open Price, Released March 5, 2026.
- Momori Fluffy Silky Dry Shampoo (100g): Open Price, Released April 20, 2023.
- Momori Fluffy Silky Dry Shampoo (Peach Tea & Neroli Scent, 100g): Open Price, Released February 26, 2025.
- Momori Apply & Tame Hair Keep Brush (10mL): Open Price.
The brand has appointed talent Naenano as the image character. Pay attention to the cute Naenano facing hair crises with Momori as her 'good luck charm.' The new Web CM will also be available on the Momori website.
### Concept and Story
Towards the peak demand for dry shampoo as scalp and hair stickiness becomes a concern due to sweat and humidity, we produced new Web CMs for 'Fluffy Silky Dry Shampoo' and 'Apply & Tame Hair Keep Brush'—the allies for hair resetting and fixing. The theme is 'Protects My Cuteness' and 'Good Luck Charm Hair Care.' By combining Naenano's cuteness with Momori's aesthetic, the CM highlights the brand's charm. In the 'Dry Shampoo' episode, she protects her cuteness from flat hair caused by sweat, while in the 'Hair Keep Brush' episode, she manages hair messed up by the wind during a shoot.
### Filming Episodes
Naenano was more delicate with a smaller face than imagined; when she held the mini dry shampoo, the scale looked surreal! Her skin was so perfect it didn't even need retouching. Despite the many scene changes, her expressions were rich and poses were perfect, requiring almost no NGs. At the end of the shoot, she suggested the 'Peach Pose' (an upside-down heart) for commemorative photos and mentioned, 'I really like Momori,' which delighted the staff.
### Talent Introduction
Naenano: Born January 14, 2001, from Shizuoka Prefecture. Gained high support among her generation through SNS activities. She has appeared in dramas like 'Zenbu, Anata no Tame Dakara' and movies. In 2026, she restarted her music project 'Tuning' with Capitol Records.
### Product Overview
- 'Fluffy Silky Dry Shampoo': Reduces stickiness for a fluffy finish. Ideal for busy mornings or refreshing on the go.
- 'Apply & Tame Hair Keep Brush': Quickly tidies hair with a natural finish. Compact and portable.
### Product Information
- Momori Fluffy Silky Dry Shampoo Mini (45g): Open Price, Released March 5, 2026.
- Momori Fluffy Silky Dry Shampoo Mini (Peach Tea & Neroli Scent, 45g): Open Price, Released March 5, 2026.
- Momori Fluffy Silky Dry Shampoo (100g): Open Price, Released April 20, 2023.
- Momori Fluffy Silky Dry Shampoo (Peach Tea & Neroli Scent, 100g): Open Price, Released February 26, 2025.
- Momori Apply & Tame Hair Keep Brush (10mL): Open Price.