Masakiyo Maezono Featured in New "Salon de Pro" Men's Hair Color Series Commercial, Premiering April 1st (Wednesday)!

Dariya Co., Ltd. (Headquarters: Naka-ku, Nagoya; President: Junichi Nonokawa) has completed a new TV commercial for its "Salon de Pro" Men's Hair Color Series (for gray hair)! The commercial, which highlights the features of the Salon de Pro Men's Hair Color Series that underwent a package renewal in September 2025, will be released on April 1, 2026. The image character is Masakiyo Maezono, a former Japan national football team player who is currently active as a football commentator and TV personality. Please pay attention to Masakiyo Maezono, who exudes adult coolness and charm!

★Concept & Story

"I don't want to lose to my past self. I always want to challenge a new me." The commercial begins with Masakiyo Maezono standing confidently in front of the camera in a studio with flashes firing, showcasing a sophisticated and charming adult look that is distinct from his approachable persona seen in variety shows.

The secret to his coolness is... "Salon de Pro One-Push Men's Color (for gray hair)."

From a hairstyle that embraces gray hair, Maezono-san uses the product to achieve an even cooler and sharper impression. He then demonstrates brilliant ball handling reminiscent of his active playing days, concluding with the decisive line, "Here I come, the new me." This commercial focuses on a positive and energetic "new Zono."

★About the Cast

Masakiyo Maezono is known for his natural, friendly, and smiling demeanor on variety shows, social media, and YouTube. In this commercial, please pay special attention to his expressions, which combine the coolness and composure of an adult, something he can express precisely because of his age.

★Filming Episode

The filming took place at a studio in Tokyo. The highlight of this shoot was the realistic production of "actually dyeing hair during filming." First, scenes were shot with Maezono-san's hair in its gray state. Afterwards, Maezono-san actually used "Salon de Pro One-Push Men's Color (for gray hair)" in his dressing room. A short while later, when Maezono-san reappeared from the dressing room, a loud cheer and applause erupted in the studio at his transformation. Maezono-san himself looked satisfied with his fresh appearance while looking in the mirror, and the filming proceeded in a friendly atmosphere throughout.

★Talent Introduction

Masakiyo Maezono

Born October 29, 1973, in Kagoshima Prefecture.

In 1996, as captain of the Japan national football team, he led them to their first Olympic appearance in 28 years, orchestrating the "Miracle of Miami" by defeating Brazil. Currently, in addition to football commentary and media appearances, he is also dedicated to activities that convey the fun of football through football classes.

★Product Overview

＼Package renewed in September 2025!／

Unified designs that were previously different for each formulation! A memorable package for a long-loved product.

＜Easy & Quick One-Push Cream Type＞

＜Quick & Easy Foam Type＞

＜Quick & Easy, Thoroughly Applied Cream Type＞

●Images are for illustration purposes only.

【Product Information】
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Product Name: Salon de Pro One-Push Men's Color (for gray hair) [Quasi-drug]
Contents: Agent 1: 56g, Agent 2: 44g, Volume Up Shampoo: 10mL
Price: OPEN

Product Name: Salon de Pro Foam Hair Color EX Men's Speedy (for gray hair) [Quasi-drug]
Contents: Agent 1: 40g, Agent 2: 40g
Price: OPEN

Product Name: Salon de Pro Fragrance-Free Hair Color Men's Speedy (for gray hair) [Quasi-drug]
Contents: Agent 1: 40g, Agent 2: 40g
Price: OPEN

[Quasi-drug]
*Please read the precautions carefully and use correctly.
*Absolutely do not use if you have ever had a rash from hair dye.
*Always perform a skin allergy test (patch test) before each use.

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