Danone BIO Launches Seasonal Limited-Edition “Melon and White Peach” Flavor

Danone Japan Co., Ltd. (Head office: Meguro-ku, Tokyo; President and Representative Director: Rodrigo Lima) will launch a new seasonal limited-edition flavor, “Melon and White Peach,” under its Danone BIO® brand nationwide at supermarkets in Japan from Monday, May 18, 2026. The brand features Bifidobacterium BE80, which is approximately 100 times more resistant to stomach acid than the company’s conventional yogurt products and reaches the intestines alive. Danone BIO offers a range of products containing Bifidobacterium BE80 to support a delicious daily gut-health routine. Since 2025, the brand has also developed its “World Travel” series, designed to let consumers enjoy seasonal fruit flavors, a sense of the season, and a travel-inspired experience. The newly released sixth product in the series, “Melon and White Peach,” is a seasonal limited-edition item inspired by summer in Japan. “Danone BIO Yogurt Melon and White Peach” features a refreshing taste that combines the juicy sweetness of melon with the gentle aroma of white peach. When opened, the sweet scent of melon softly spreads, while juicy white peach pulp blends with Danone BIO’s signature creamy yogurt. The product was developed to offer a refreshing flavor that is easy to enjoy even during hot weather. The package uses a background inspired by yukata patterns and includes motifs that symbolize Japanese summer, such as wind chimes and morning glories, creating a cool and seasonal visual design. It can be enjoyed not only at breakfast, but also as an after-meal dessert or a light, refreshing snack during summer days. Danone BIO will continue developing a variety of flavors that bring out the appeal of ingredients and help more people maintain gut-health routines in a more enjoyable and delicious way. Bifidobacterium BE80 is Danone’s proprietary strain discovered in 1985 after years of research into bifidobacteria. It has a high survival rate in the stomach and small intestine and reaches the large intestine alive. In 1987, Danone launched “BIO,” its first yogurt containing BE80, in France, followed by sales in Japan in 2002. Danone BIO blends five types of bacteria, including BE80, and has been shown to reach the large intestine alive and increase beneficial bacteria that are otherwise excreted daily with waste products and toxins. Danone BIO is a brand that supports gut-health routines that can be continued naturally and deliciously every day while helping maintain daily physical condition. In Japan, Danone first launched the four-pack “Danone BIO Yogurt” in 2002, and the brand has since become a long-selling favorite. In addition to plain and various fruit series, Danone BIO offers seasonal limited-edition products four times a year. Recent launches include the single-serving yogurt series “Chokatsu Kore Dake,” which provides Bifidobacterium BE80, oligosaccharides, and dietary fiber in one product, as well as a yogurt drink containing the rare sugar allulose, designed to support intestinal condition and enhance fat burning. Danone, headquartered in Paris, France, succeeded in industrializing yogurt production for the first time in the world in 1919. With a mission to bring health through food to as many people as possible, Danone is a leading food and beverage company with a global presence in health-focused products. The company operates globally across three categories: chilled dairy and plant-based products, water, and specialized nutrition, selling products in more than 120 regions. Danone entered the Japanese market in 1980 and now operates brands including Danone BIO, Danone Oikos, Danone Yogurt, Baby Danone, Petit Danone, and the plant-based food brand Alpro. In 2020, Danone Japan became the first major consumer goods and food industry company in Japan to obtain B Corp certification, and continues to pursue healthier and more sustainable business operations under its vision of “One Planet. One Health.”