Dandelion Chocolate Launches Its First Loyalty Program to Mark Its 10th Anniversary in Japan
Dandelion Chocolate Japan is launching its first loyalty program to celebrate its 10th anniversary in Japan. The program features three stages and integrates purchases from both physical and online stores.
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- 📰 Published: April 15, 2026 at 22:00
- 🔍 Collected: April 15, 2026 at 13:31
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Dandelion Chocolate Japan Co., Ltd. (Headquarters: Taito-ku, Tokyo, Representative: Seiji Horibuchi) will introduce the brand's first 'Loyalty Program' to commemorate the milestone of its 10th anniversary of landing in Japan in February 2026, expressing gratitude for the continued patronage of its customers.
Since arriving in Japan in 2016 as a Bean to Bar chocolate specialty shop from San Francisco, we have consistently delivered the original taste of cacao and the stories behind it. This program was born from our desire to deepen and prolong the precious connections nurtured with our customers over the past 10 years.
▪️ For more details: https://dandelionchocolate.jp/pages/loyalty-program
Background of the Loyalty Program Introduction
Dandelion Chocolate has not merely sold chocolate, but has proposed a 'special experience in everyday life' through the Bean to Bar culture. In recent years, seeing an increase in repeat customers who regularly visit our physical and online stores, we felt the need for a system that can provide a more personalized experience tailored to each individual's lifestyle. Through this program, starting on our 10th anniversary, we will nurture a new relationship between our customers and cacao together.
Overview of the Loyalty Program
In this program, we have prepared three stages based on purchase amounts and frequency of use: 'Basic', 'Expert', and 'Master'.
Update Date: The 1st of every month (Reflecting purchases from April 15, 2026 onwards)
Eligible Stores: Official online store and domestic physical stores (excluding some pop-up stores)
Stage Assessment: Determined based on cumulative past purchase amounts.
*Reward details are planned to be further expanded in the future.
How to Participate in the Loyalty Program
Registration for the email newsletter is required to participate in this program.
New Customers: Please register for the email newsletter from the URL below.
Already Registered Customers: You are automatically enrolled in the program. No procedure is required.
Important Note: Even if you have a purchase history at the online store or physical stores, benefits will not be granted if you are not registered for the email newsletter. Please be sure to check your registration status.
[How to Use the Membership Card]
Online Store: Please place your order while logged in.
Physical Stores: Please present your membership card (QR code) on 'My Page' at the time of checkout.
*We cannot combine (retroactively add) history after purchase. We appreciate your cooperation in presenting it before checkout.
▼ Please check the details from here:
URL: https://dandelionchocolate.jp/pages/loyalty-program
[Frequently Asked Questions]
Q. Are there joining or annual fees for the program?
A. Both joining and annual fees are free. Anyone can participate simply by registering for the email newsletter.
Q. I already subscribe to the email newsletter, do I need to register again?
A. No, no new procedure is required. You will be automatically included in the program with your currently registered email address.
Q. Where can I check my current stage?
A. You can check it from 'My Page' on the online store. When shopping at a physical store, presenting the membership card (QR code) in My Page will smoothly reflect your stage.
Q. Are purchases at physical stores also eligible for stage assessment?
A. Yes, they are eligible. Please present your membership card at checkout. Please note that some limited-time pop-up stores may be excluded.
Q. If I forget to present my membership card, can I add my purchase history later?
A. We apologize, but due to system constraints, we cannot integrate (retroactively add) history after checkout is complete. In order to record our precious connections, we kindly ask for your cooperation in presenting it at the time of checkout.
Q. I registered with multiple email addresses. Can I combine my purchase amounts?
A. We are sorry, but we cannot combine them.
Since arriving in Japan in 2016 as a Bean to Bar chocolate specialty shop from San Francisco, we have consistently delivered the original taste of cacao and the stories behind it. This program was born from our desire to deepen and prolong the precious connections nurtured with our customers over the past 10 years.
▪️ For more details: https://dandelionchocolate.jp/pages/loyalty-program
Background of the Loyalty Program Introduction
Dandelion Chocolate has not merely sold chocolate, but has proposed a 'special experience in everyday life' through the Bean to Bar culture. In recent years, seeing an increase in repeat customers who regularly visit our physical and online stores, we felt the need for a system that can provide a more personalized experience tailored to each individual's lifestyle. Through this program, starting on our 10th anniversary, we will nurture a new relationship between our customers and cacao together.
Overview of the Loyalty Program
In this program, we have prepared three stages based on purchase amounts and frequency of use: 'Basic', 'Expert', and 'Master'.
Update Date: The 1st of every month (Reflecting purchases from April 15, 2026 onwards)
Eligible Stores: Official online store and domestic physical stores (excluding some pop-up stores)
Stage Assessment: Determined based on cumulative past purchase amounts.
*Reward details are planned to be further expanded in the future.
How to Participate in the Loyalty Program
Registration for the email newsletter is required to participate in this program.
New Customers: Please register for the email newsletter from the URL below.
Already Registered Customers: You are automatically enrolled in the program. No procedure is required.
Important Note: Even if you have a purchase history at the online store or physical stores, benefits will not be granted if you are not registered for the email newsletter. Please be sure to check your registration status.
[How to Use the Membership Card]
Online Store: Please place your order while logged in.
Physical Stores: Please present your membership card (QR code) on 'My Page' at the time of checkout.
*We cannot combine (retroactively add) history after purchase. We appreciate your cooperation in presenting it before checkout.
▼ Please check the details from here:
URL: https://dandelionchocolate.jp/pages/loyalty-program
[Frequently Asked Questions]
Q. Are there joining or annual fees for the program?
A. Both joining and annual fees are free. Anyone can participate simply by registering for the email newsletter.
Q. I already subscribe to the email newsletter, do I need to register again?
A. No, no new procedure is required. You will be automatically included in the program with your currently registered email address.
Q. Where can I check my current stage?
A. You can check it from 'My Page' on the online store. When shopping at a physical store, presenting the membership card (QR code) in My Page will smoothly reflect your stage.
Q. Are purchases at physical stores also eligible for stage assessment?
A. Yes, they are eligible. Please present your membership card at checkout. Please note that some limited-time pop-up stores may be excluded.
Q. If I forget to present my membership card, can I add my purchase history later?
A. We apologize, but due to system constraints, we cannot integrate (retroactively add) history after checkout is complete. In order to record our precious connections, we kindly ask for your cooperation in presenting it at the time of checkout.
Q. I registered with multiple email addresses. Can I combine my purchase amounts?
A. We are sorry, but we cannot combine them.