NOCHINO OPTICAL 10th Season POP UP to be held at Isetan Shinjuku. Japanese fabric brand "wanonuno" to make a special appearance.
Unisex eyewear brand NOCHINO OPTICAL will hold a POP UP for its Spring Summer 2026 collection, marking its 10th season, at Isetan Shinjuku. The Japanese fabric brand "wanonuno" will make a special appearance, creating a space where Japanese craftsmanship and modern sensibilities intersect.
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- 📰 Published: April 30, 2026 at 19:10
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Unisex eyewear brand NOCHINO OPTICAL will hold a POP UP for its 10th season, the Spring Summer 2026 collection, for seven days from Wednesday, May 6, 2026, to Tuesday, May 12, at "Tsunagari no Ba" on the 2nd floor of Isetan Shinjuku Main Building. For this event, Japanese fabric brand "wanonuno" will make a special appearance. The event will showcase a space where Japanese craftsmanship and modern sensibilities intersect.
■ NOCHINO OPTICAL The 10th Season
The Spring Summer 2026 collection, "The 10th Season," focuses on the beauty of time transitioning from spring to early summer. The lineup includes products that capture subtle changes, such as lenses that change expression with light, colors that naturally blend with the skin, and forms that complement daily gestures.
In addition to new releases, the venue will feature:
- Limited edition models from the Minami Aoyama main store
- Archive collections
- Partial re-release of sold-out models
These will be available for viewing for a limited time during this period.
■ Special Appearance: wanonuno
A Japanese fabric brand that inherits the spirit of a flag shop that continued for 75 years in Kappabashi, Taito-ku.
Based on design archives inherited from their grandfather, they re-edit traditional Japanese daily fabrics into modern attire, including:
- Tenugui (hand towels) made with Chusen (pour-dyeing) technique
- Furoshiki (wrapping cloths) with double-sided sublimation printing
They transform fabrics "for wrapping and carrying" into items "for wearing." They develop products that layer contemporary sensibilities onto traditional techniques.
■ About this project
This event is an attempt where the craftsmanship of different fields—eyewear by artisans from Sabae and fabrics made with Chusen and dyeing techniques—resonate. Both brands, which value the precision and philosophy of handmade work over mass production, intersect under the shared sensibility of "beauty before it reaches its peak."
■ Event Outline
Event Name
NOCHINO OPTICAL The 10th Season — Spring Summer 2026
Period
May 6 (Wed) – May 12 (Tue), 2026
Opening Hours
10:00 – 20:00
Venue
Isetan Shinjuku Main Building 2F "Tsunagari no Ba"
Special Appearance
wanonuno
____________________________________________________________________________________________________
■ About NOCHINO OPTICAL
NOCHINO OPTICAL is a unisex basic eyewear brand where artisans from Sabae, Fukui Prefecture, a world-renowned production area for high-quality eyewear, meticulously handcraft each piece through numerous processes.
@nochinooptical
■ About wanonuno
wanonuno is a Japanese fabric brand that inherits the spirit of Onishi Hataya, a flag shop that continued for 75 years in Kappabashi, Taito-ku. They offer traditional Japanese daily fabrics such as furoshiki, tenugui, noren, and happi, through both custom orders and original products.
@wano.nuno
■ Company Profile
DANA Inc.
Representative: Yoko Onishi
Official Online Shop
HP
Keywords:
■ NOCHINO OPTICAL The 10th Season
The Spring Summer 2026 collection, "The 10th Season," focuses on the beauty of time transitioning from spring to early summer. The lineup includes products that capture subtle changes, such as lenses that change expression with light, colors that naturally blend with the skin, and forms that complement daily gestures.
In addition to new releases, the venue will feature:
- Limited edition models from the Minami Aoyama main store
- Archive collections
- Partial re-release of sold-out models
These will be available for viewing for a limited time during this period.
■ Special Appearance: wanonuno
A Japanese fabric brand that inherits the spirit of a flag shop that continued for 75 years in Kappabashi, Taito-ku.
Based on design archives inherited from their grandfather, they re-edit traditional Japanese daily fabrics into modern attire, including:
- Tenugui (hand towels) made with Chusen (pour-dyeing) technique
- Furoshiki (wrapping cloths) with double-sided sublimation printing
They transform fabrics "for wrapping and carrying" into items "for wearing." They develop products that layer contemporary sensibilities onto traditional techniques.
■ About this project
This event is an attempt where the craftsmanship of different fields—eyewear by artisans from Sabae and fabrics made with Chusen and dyeing techniques—resonate. Both brands, which value the precision and philosophy of handmade work over mass production, intersect under the shared sensibility of "beauty before it reaches its peak."
■ Event Outline
Event Name
NOCHINO OPTICAL The 10th Season — Spring Summer 2026
Period
May 6 (Wed) – May 12 (Tue), 2026
Opening Hours
10:00 – 20:00
Venue
Isetan Shinjuku Main Building 2F "Tsunagari no Ba"
Special Appearance
wanonuno
____________________________________________________________________________________________________
■ About NOCHINO OPTICAL
NOCHINO OPTICAL is a unisex basic eyewear brand where artisans from Sabae, Fukui Prefecture, a world-renowned production area for high-quality eyewear, meticulously handcraft each piece through numerous processes.
@nochinooptical
■ About wanonuno
wanonuno is a Japanese fabric brand that inherits the spirit of Onishi Hataya, a flag shop that continued for 75 years in Kappabashi, Taito-ku. They offer traditional Japanese daily fabrics such as furoshiki, tenugui, noren, and happi, through both custom orders and original products.
@wano.nuno
■ Company Profile
DANA Inc.
Representative: Yoko Onishi
Official Online Shop
HP
Keywords: