Damiani Appoints Jasmine Paolini and Luciano Darderi as Friends of the House
Italian luxury jewelry brand Damiani has announced that tennis players Jasmine Paolini and Luciano Darderi will join as 'Friends of the House,' coinciding with the relaunch of its iconic tennis bracelet. Both athletes will also feature in a mini-campaign, expanding the maison's global presence.
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- 📰 Published: May 7, 2026 at 22:00
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Damiani, the Italian jewelry maison globally renowned for its sophisticated, all-Italian made high jewelry and continuously managed by its founding family, is pleased to announce that Italian tennis players Jasmine Paolini and Luciano Darderi will join as 'Friends of the House.'
Starting from the 2026 Italian Open, both athletes will become part of the maison's world, supporting the relaunch of its iconic tennis bracelet. This classic piece of jewelry, characterized by its flexible diamond design, has been reinterpreted with new details, featuring Damiani's symbolic 'D' signature on the clasp.
Jasmine Paolini and Luciano Darderi will also appear in a mini-campaign. While bringing a fresh and effortless charm to the tennis bracelet, they will also wear the maison's iconic collections such as 'Mimosa,' 'Margherita,' 'Belle Époque,' and 'Belle Époque Réel.'
This project further deepens Damiani's long-standing connection with the world of tennis. Its history dates back to the late 1980s, during the era of legendary players like Gabriela Sabatini at the 'Italian Open' in Rome.
By welcoming talented young athletes, the maison continues to strengthen its connection with a new generation.
From left: Jasmine Paolini, Luciano Darderi
Style No. 20115403 WG x Diamonds 2,453,000 JPY (tax included)
Style No. 20115205 PG x Diamonds Style No. 20115232 YG x Diamonds
Both 877,800 JPY (tax included)
■ Damiani Official Website
https://www.damiani.com/ja_jp/
■ Damiani Official YouTube
https://www.youtube.com/@DamianiOfficial
■ Damiani Official Instagram
https://www.instagram.com/damianiofficial/
■ Damiani Official Facebook
https://www.facebook.com/damianiofficial/
■ Damiani LINE Official Account
https://lin.ee/FdrG5pK
■ Customer Inquiries: Damiani Japan 03-5537-3336
Starting from the 2026 Italian Open, both athletes will become part of the maison's world, supporting the relaunch of its iconic tennis bracelet. This classic piece of jewelry, characterized by its flexible diamond design, has been reinterpreted with new details, featuring Damiani's symbolic 'D' signature on the clasp.
Jasmine Paolini and Luciano Darderi will also appear in a mini-campaign. While bringing a fresh and effortless charm to the tennis bracelet, they will also wear the maison's iconic collections such as 'Mimosa,' 'Margherita,' 'Belle Époque,' and 'Belle Époque Réel.'
This project further deepens Damiani's long-standing connection with the world of tennis. Its history dates back to the late 1980s, during the era of legendary players like Gabriela Sabatini at the 'Italian Open' in Rome.
By welcoming talented young athletes, the maison continues to strengthen its connection with a new generation.
From left: Jasmine Paolini, Luciano Darderi
Style No. 20115403 WG x Diamonds 2,453,000 JPY (tax included)
Style No. 20115205 PG x Diamonds Style No. 20115232 YG x Diamonds
Both 877,800 JPY (tax included)
■ Damiani Official Website
https://www.damiani.com/ja_jp/
■ Damiani Official YouTube
https://www.youtube.com/@DamianiOfficial
■ Damiani Official Instagram
https://www.instagram.com/damianiofficial/
■ Damiani Official Facebook
https://www.facebook.com/damianiofficial/
■ Damiani LINE Official Account
https://lin.ee/FdrG5pK
■ Customer Inquiries: Damiani Japan 03-5537-3336