Up to 7x More Saves! 50 Laundry Tips with Rascal Become Popular on Social Media

Daiya Co., Ltd. (Head Office: Nakano-ku, Tokyo), which develops laundry products, announces that its official Instagram posts featuring "Rascal," who serves as the company's laundry ambassador, have reached 50 posts as of the end of May 2026. The popular character "Rascal," who evokes the image of washing (laundry), is Daiya Co., Ltd.'s laundry ambassador and also appears as the icon on the official Instagram account.

▼Daiya Official Instagram

https://www.instagram.com/daiyaidea/

On its official Instagram account, the company shares practical content to resolve "minor stresses" in laundry, which is indispensable in busy daily life. Since May 2025, they have been posting weekly laundry tips that can be learned with "Rascal," continuing to provide "useful x fun" information. Laundry information, which can often be technical, is conveyed with the approachable "Rascal," making it intuitive and easy-to-understand content that has gained support from many users.

Top 3 Most Saved Posts

Among the posts featuring "Rascal," the following have garnered particular support based on user saves and reactions:

1st Place: How to Wash Blankets Correctly (Posted: Nov 2025)

2nd Place: Daiya's Laundry Nets Will Be Useful This Autumn. (Posted: Sep 2025)

3rd Place: How to Use Laundry Nets for Winter Clothes Differently (Posted: Nov 2025)

Characteristics of Popular Posts Revealed by Save Behavior: Up to Approx. 7 Times More Saves Than Regular Posts

Some posts featuring "Rascal" recorded up to approximately 7 times more saves compared to the median of regular posts since May 2025. This indicates the high level of user interest generated by "Rascal's" appearance.

Furthermore, the posts that ranked this time primarily focused on familiar laundry information related to seasonal clothing and laundry items such as blankets, winter clothes, and cardigans. This result shows that users are seeking "information that is useful right now" that addresses their laundry concerns specific to the season. This can be seen as a result that leverages the unique characteristics of Instagram, which allows for real-time communication.

Daiya's Laundry Ambassador "Rascal the Raccoon Dog"

Since 2021, with the desire to make laundry feel more familiar, the company has appointed "Rascal," a popular character from the anime "Rascal the Raccoon Dog" which evokes the image of washing (laundry), as its laundry ambassador, and this design is also featured on product packaging. When shopping in stores, please look for packaging designed with "Rascal" as a guide.

Going forward, the company will continue to commercialize various convenient laundry goods and have "Rascal" play an active role in various laundry scenes while disseminating content that allows users to learn enjoyably with "Rascal." Through Instagram, they aim to further shorten the distance with users and increase awareness of the Daiya brand.

[Daiya Co., Ltd.]

・Location: 2-2-4 Nakano, Nakano-ku, Tokyo 164-0001

・Representative: Issei Toyosawa, Representative Director

・Business Activities: Planning, development, and sales of golf goods, household goods, baby goods, etc.

・Homepage: https://www.daiya-idea.co.jp/

<Contact for General Customers> Daiya Co., Ltd. Consumer Service Section TEL: 03-3381-5454 Reception Hours: 10:00-12:00 / 13:00-16:00 (Excluding Saturdays, Sundays, and company holidays) E-Mail: tk.de@daiya-idea.co.jp Inquiries: https://www.daiya-idea.co.jp/contact/