Providing Information That Addresses Golfers' Concerns: 100 Golf Columns Now Published!

The official website of Daiya Co., Ltd. (Headquarters: Nakano-ku, Tokyo; President: Issei Toyosawa) has reached a total of 100 published golf columns. As "Daiya Golf," our company commercializes a wide range of golf products, including golf tees and training equipment. In our official website's column section, we provide information on a broad range of themes—including skills and etiquette, in addition to information on golf training equipment—to address the "daily concerns" of golfers aiming for their best scores.

▼ Daiya Golf Official Website Column https://www.daiya-idea.co.jp/golf/column/

Articles based on "real voices" that only a manufacturer can provide Golf-related concerns are diverse, ranging from grips and form to etiquette, and even when one issue is resolved, new challenges often arise. Many people have likely experienced the frustration of searching for answers on their smartphones on the way home or late at night after a round where they failed to achieve a satisfying score. At the same time, the internet is flooded with information, and it is not uncommon for people to be confused about how to discern accurate information.

Our company receives various voices daily from golfers who use our training equipment and golf accessories, ranging from questions about discomfort in their form or how to use equipment, to those "slightly troublesome moments" during a round. A major strength of our manufacturer-led media is our ability to select themes based on these real voices and deliver the necessary information in an accurate and easy-to-understand manner.

Responding to the changing golf environment with a pace of two articles per month The environment surrounding golf is changing significantly, with the participation of younger generations, the popularization of weekday half-rounds, and the introduction of remote-controlled carts. To reduce the "troubles" players face on the course as much as possible, we reviewed our content gathering system in 2025 and increased our update frequency from one to two articles per month.

In fact, user search demand is also growing continuously. The number of clicks in Google Search Console increased by approximately four times*1 in the short period from July 2025 to February 2026. This shows that readers looking for "immediately useful practical information" through search engines are finding our content interesting.

*1 Company research: Based on the transition of clicks measured by Google Search Console.

We continue to provide ongoing information, catering to the "next likely point of concern" for everyone from beginners who have just started golf to intermediate and advanced players struggling to improve their scores.

Top 3 Popular Articles *2 1. 2025 Edition: Top 3 Recommended Swing Training Tools https://www.daiya-idea.co.jp/golf/column/2026/01/26/21743/ 2. Stabilize Your Iron Shots! Tips for Addressing the Ball to Correct Face Angle https://www.daiya-idea.co.jp/golf/column/2025/11/14/21471/ 3. How to Choose Winter Golf Wear: A Thorough Guide to Cold Protection and Clothing Etiquette https://www.daiya-idea.co.jp/golf/column/2025/12/12/21584/

The popular article ranking shows that articles leading to "immediate solutions" for techniques, such as swing training tools and address improvement, are well-supported. Themes directly linked to scores are more likely to be read, which is likely due to the search behavior of readers who want to know the key points in a short amount of time. The ranking also reveals that the need for "immediately useful practical information" is increasing as the playing environment changes, such as the increase in younger golfers and the spread of weekday half-rounds since 2024.

*2 Based on the number of clicks as of February 2026.

Activities to spread the joy of golf, beyond just product introductions Daiya Golf supports the creation of an environment where many people can enjoy the sport of golf. To ensure that golfers of all levels do not get lost looking for the "information they want to know next," we will continue to leverage our manufacturer expertise and publish columns while quickly capturing the voices we receive and changes in the playing environment.

Information for media and readers Our columns systematically feature articles based on the "real concerns" of golfers. By accessing the Daiya Golf page, you can find practical topics that can be used for planning or special features at any time. The content of the columns may be cited or reprinted in articles, etc., provided that the source is clearly stated.