Skincare Brand "ASUNE" Produced by YouTuber Aya Nakamachi to Launch Sales on Amazon and Rakuten from Tuesday, May 12
ASUNE, a skincare brand produced by popular YouTuber Aya Nakamachi, will open official stores on Amazon and Rakuten from May 12, 2026, and begin selling all six of its items. Limited-time gifts and the release of a new visual video featuring Aya Nakamachi are also planned, drawing significant attention primarily from Generation Z.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 20:00
- 🔍 Collected: May 11, 2026 at 11:31
- 🤖 AI Analyzed: May 12, 2026 at 03:26 (15h 54m after Collected)
Skincare brand ASUNE, produced by YouTuber Aya Nakamachi, will open official shops on "Amazon" and "Rakuten." All six items will go on sale from Tuesday, May 12, 2026.
■ Release Date: Tuesday, May 12, 2026, 6:00 PM JST
*Shipping will take 2-10 business days, excluding weekends and holidays, depending on order status.
■ Available Items
Bamboo*¹ Toner + Vitamin*² Milk
A set of the highly popular Bamboo*¹ Toner and Vitamin*² Milk, which received an A-rating in the toner x emulsion category of LDK the Beauty (October 2024 issue) since its initial launch.
A toner that prevents skin irritation and keeps skin healthy, and an emulsion generously formulated with Vitamin C derivative*² to lead to clear*³ skin.
*¹ Bambusa Vulgaris Water (skin conditioning agent) *² 3-O-Ethyl Ascorbic Acid (skin conditioning agent) *³ Bringing a brighter impression to the skin through moisture
Glutathione*¹ V Mask
A new product launched in March 2026.
A sheet mask formulated with Glutathione*¹ and 6 types of vitamins*² to lead to moisturized and clear*³ skin.
*¹ Skin conditioning agent *² Niacinamide, Ascorbic Acid, 3-O-Ethyl Ascorbic Acid, Ascorbyl Glucoside, Pyridoxine HCl, Cyanocobalamin (all skin conditioning agents) *³ Bringing a brighter impression to the skin through moisture
Heartleaf*¹ Mask (30 sheets)
A highly recommended daily care item with many repeat users. A large-capacity daily mask formulated with Houttuynia Cordata Extract*¹ to prevent skin problems*².
*¹ Houttuynia Cordata Extract (skin conditioning agent) *² Skin roughness due to dryness
Clear Cleansing Gel
An oil-free cleansing gel that handles everything from face washing to makeup removal with just one product.
The gel-like texture spreads freshly the moment it touches the skin, providing moisture to the skin.
Clean Spot Patch
A sheet-type beauty essence with Tea Tree ingredient*¹ and Cica-derived ingredients*² that protect the skin from external stimuli caused by dryness and friction, preventing skin problems*³.
*¹ Tea Tree Leaf Extract (skin conditioning agent) *² Madecassic Acid, Asiaticoside, Asiatic Acid, Centella Asiatica Extract, Madecassoside (all skin conditioning agents) *³ Skin roughness due to dryness and UV rays
Matte Cover Cushion Foundation
SPF47 PA++ (#21・#23)
Adheres perfectly to the skin. Cares for stickiness, one of the causes of skin problems*, leading to fine-textured, smooth skin. A cushion foundation with a matte finish that suppresses shine, eliminating the need for powder.
*Skin roughness due to dryness
■ Amazon/Rakuten Each Shop Exclusive First-Come, First-Served Gift
For purchases made by Saturday, May 16, 23:59, all purchasers will receive a limited gift.
*Limited to first-come, first-served, while supplies last.
■ Amazon: [ASUNE Logo Sticker + 1 Sheet Mask]
■ Rakuten: [ASUNE Logo Sticker + Mini Cica* Cream]
*Madecassoside (skin conditioning agent)
■ Exclusive Release of Aya Nakamachi's New Visual Korean Filming Video
An exclusive video of Aya Nakamachi's new visual filmed in Korea will be released at 6:00 PM on Tuesday, May 12, on the ASUNE shop pages of Amazon and Rakuten, viewable only there.
Shop Information
http://amazon.co.jp/asune
https://item.rakuten.co.jp/daiya-corp/c/0000000073/
[ASUNE]
ASUNE is a skincare brand based on the concept of "items that can easily care for skin concerns." It focuses on skin health and pop designs that uplift your mood, offering items that are easy for skincare beginners to pick up.
Brand Concept
—Love your daily life—
How was your day today?
For yourself who always works hard
Make tomorrow a happier day
Lift your spirits with cute pop designs
Make every day a little better
Happy today, looking forward to tomorrow ASUNE
Brand Director
Aya Nakamachi
Born January 10, 2001, from Tokyo.
Won the Grand Prix in "High School Miss Contest" and has been active as an influencer since high school. She has gained popularity with her lighthearted talk and natural, unpretentious videos, with over 1 million subscribers on both her personal YouTube channel and sibling channel. She is a female YouTuber supported by many in Generation Z, consistently ranking high in trend rankings.
Aya Nakamachi Instagram: @ayanakamachi
Aya Nakamachi YouTube: http