【Approaching 50 Million Views!!】New "Shoya Drama" "Kenta-kun and Karaage" Released! Get Free "Karaage" Until End of June with a Password

The short drama "Shoya Drama" series, distributed on SNS platforms including the Daisho official YouTube channel "ShoTube" (Daisho Co., Ltd., Ota-ku, Tokyo / President and CEO: Ryoju Taira), has surpassed 47.11 million total views (as of 6 PM on June 10th), nearing 50 million views.

The 8th installment, the latest work "Kenta-kun and Karaage," will be released on "ShoTube" at 11:00 AM on Friday, June 12, 2026. To coincide with this release, we will be holding the "Give Me Karaage! Campaign." Customers who visit a participating store and say the password "I saw the drama! Give me karaage!" will receive two pieces of fried chicken (karaage) free of charge per person. The campaign period is from Tuesday, June 16, 2026, to Tuesday, June 30, 2026. Participating stores include "Shoya," "Nonbei," "Daisho Suisan," and others, totaling 162 stores nationwide (some stores excluded).

【Campaign Overview】

■ Campaign Period
Tuesday, June 16, 2026 – Tuesday, June 30, 2026

■ Participating Stores
"Shoya," "Nihonkai Shoya," "Daisho Suisan," "Nonbei," "Manten Sakaba," "Yaruki Sakaba" (some stores excluded) – Total 162 stores

Please check the list of participating stores.
▼List of Participating Stores▼
https://www.daisyo.co.jp/whatsnew/fest_shop.php?fest_id=14944

■ Details
At participating stores, by stating the password "I saw the drama! Give me karaage!", you will receive two pieces of fried chicken (karaage) free of charge per person.

- This campaign is available during dinner time (lunchtime and takeout are not eligible).

- You can use this offer once per day, multiple times during the campaign period.

- Up to 5 people per group.

■ Drama Release Date and Time
11:00 AM, Friday, June 12, 2026

■ Release Platform
Daisho Official YouTube Channel "ShoTube"

https://youtube.com/playlist?list=PL-WaAo7NKhj-4j85eIF4cTZBpDJiGLqte&si=jZT2XyavOw1JAfDQ

■ Campaign Special Website

https://www.daisyo.co.jp/karaage/

"Shoya": A town izakaya with a chef. "Nonbei": A sake specialty izakaya featuring national brands.

"Daisho Suisan": A seafood izakaya specializing in grilled seafood. "Manten Sakaba": The originator of low-price izakayas.

Reason for Distributing Short Dramas

Daisho Official YouTube Channel "ShoTube"

We started this short drama project in December 2025.

For 50 years, "Shoya" has valued its strengths: "chef's handmade cuisine," "fresh fish," "warm hospitality," and "its history as a popular izakaya." These elements create "human warmth" and "kindness."

We believed that conveying the "warmth" and "kindness" of "Shoya" through stories in short dramas would be the most effective method.

"Kenta-kun and Karaage," released at 11:00 AM on Friday, June 12, is the eighth work in the short drama series. We have previously released works such as "Papa, Daughter, and Yakisoba" (23 million total SNS views), "The Power of Words," and "Mother and the Memory of Shoes," which depict human connections, interactions, and everyday warmth unfolding at "Shoya."

This "Give Me Karaage! Campaign" is being held with the desire to allow customers who visit us inspired by these short dramas to enjoy "Shoya's" pride and joy – the karaage that has been loved for many years and is meticulously handmade by our chefs.

Moving forward, we will continue to deliver "vitality," "courage," and "small happiness" through our social media efforts, enriching Japan with a heartfelt spirit.

The "warm" interior of "Shoya"