[Amazing Half Price on All Items!] Do You Know "Sobamae"? Soba Kappo "Sobakura Yui" Grand Opens in Sasazuka on 6/13 (Sat)! Generous Event with Over 140 Items at Half Price

Daisho Co., Ltd. (Headquarters: Ota-ku, Tokyo; President: Ryoji Taira) will open 'Sobakura Yui' Sasazuka in front of Sasazuka Station, Shibuya-ku, Tokyo on Saturday, June 13, 2026. This restaurant is a soba kappo establishment where you can casually enjoy 'Sobamae,' the soba-drinking culture loved by Edokko (Edo natives). We offer dishes made with dashi broth, carefully selected sake, and meticulously crafted soba noodles. You can fully enjoy the sophisticated food culture of drinking, snacking, and finishing with soba. To commemorate the opening, a 'Half Price on All Items' event will be held for a limited time on Saturday, June 13 and Sunday, June 14, 2026, where all lunch and dinner menu items will be half price (details below).

What is 'Sobamae' loved by Edokko?

A scene of customers enjoying 'Sobamae' culture (at Myogadani store)

As the name suggests, it is a food culture dating back to the Edo period of enjoying sake and appetizers before eating soba. In those days, soba restaurants played a role similar to modern izakayas, and the sophisticated way to enjoy it was to first drink sake while snacking on appetizers, and finally slurp up soba noodles. 'Sobakura Yui' aims to spread this food culture and wants people to enjoy it casually.

Details of the Grand Opening Half-Price Event

■Participating Store: Limited to the new 'Sobakura Yui' Sasazuka store

■Schedule: 2 days, Saturday, June 13 and Sunday, June 14, 2026

■Details:

・Daytime [11:30-14:30] All lunch menu items offered at half price

・Evening [17:00-23:00] All grand menu items, including drinks, offered at half price

(* Reservations are not accepted during the event period)

Carefully Crafted Soba and Sake Dishes with Aromatic Dashi

The restaurant's greatest focus is on the 'soba tsuyu' (dipping sauce). The key 'kaeshi' (base seasoning) uses soy sauce rich in umami components and white granulated sugar characterized by its refined sweetness. It is aged in the store for over two weeks, resulting in a mellow, smooth flavor. The dashi broth combined with it is carefully made every morning in the store using dried bonito flakes and skipjack tuna flakes, bringing out a rich aroma and deep umami. The noodles are carefully selected with an emphasis on smoothness to maximize the enjoyment of the 'soba tsuyu'.

Tempura Shrimp Soba (1,650 yen, half price 825 yen) Duck Nanban Soba (1,500 yen, half price 750 yen)

The grand menu features over 28 varieties of soba, including the classic 'Zaru Soba' (750 yen, half price 375 yen), 'Tempura Shrimp Soba' with three large tempura shrimp (1,650 yen, half price 825 yen), 'Duck Nanban Soba' with the rich flavor of duck (1,500 yen, half price 750 yen), and seasonal monthly specials.

Kamo Nuki (750 yen, half price 375 yen) Dashimaki Tamago (550 yen, half price 275 yen)

Yaki Miso (400 yen, half price 200 yen) Itawasa with Wasabi Kombu (550 yen, half price 275 yen)

Also, the restaurant offers dashi-infused side dishes unique to soba restaurants. These include 'Kamo Nuki' (750 yen, half price 375 yen), an Edo soba-mae classic where the soba is removed from Duck Nanban Soba, 'Dashimaki Tamago' (550 yen, half price 275 yen) bursting with dashi, and 'Yaki Miso (Soba Miso)' (400 yen, half price 200 yen) with the pleasant texture of roasted soba kernels. These are paired with carefully selected local sake from across the country. The lineup includes over 16 types of sake at all times, such as Hyogo Prefecture's Hakutaka 'Tokusen Kuromatsu Hakutaka Honjozo' and Nagano Prefecture's Tachikura Shuzo 'Mujinzo Junmai Ginjo'.

*All prices include tax

New Store 'Sobakura Yui Sasazuka'

Exterior of 'Sobakura Yui' Sasazuka store

■Location: 2nd Floor, Sasazuka Ekimae Building, 1-57-10 Sasazuka, Shibuya-ku, Tokyo (2nd floor of Sasazuka Bowl)

https://maps.app.goo.gl/gPW8u87tFMAQamKU8

■Opening Date: Saturday, June 13, 2026

■Phone: 03-6276-8026

■Web Reservation: https://yoyaku.toreta.in/daisyo-5401/#/

(* Reservations are not accepted during the event period)

■Business Hours: 11:30-14:30 / 17:00-23:00 (Open year-round)

■Number of Seats: 37 seats (31.7 tsubo)

■Estimated Average Spend: 3,500 yen (evening)

Interior of 'Sobakura Yui' Sasazuka store