Daiso Industries Announces Global Partnership with Los Angeles Lakers
Key facts
- Daiso Industries Announces Global Partnership with Los Angeles Lakers
- Daiso Industries signed a multi-year global partnership with the Los Angeles Lakers and the Laker Girls, featuring uniform logo patches, audition sponsorship, and youth program collaborations.
- Source: PR Times
- Date: June 5, 2026
Direct answer
Daiso Industries signed a multi-year global partnership with the Los Angeles Lakers and the Laker Girls, featuring uniform logo patches, audition sponsorship, and youth program collaborations.
- Citation
- Daiso Industries Announces Global Partnership with Los Angeles Lakers (June 5, 2026), PR Times
- Source
- PR Times
- Date
- June 5, 2026
Daiso Industries signed a multi-year global partnership with the Los Angeles Lakers and the Laker Girls, featuring uniform logo patches, audition sponsorship, and youth program collaborations.
📋 Article Processing Timeline
- 📰 Published: June 5, 2026 at 11:00
- 🔍 Collected: June 5, 2026 at 11:27 (27 min after Published)
- 🤖 AI Analyzed: June 6, 2026 at 18:05 (30h 38m after Collected)
Daiso Industries Co., Ltd. (East Hiroshima City, President Yasuji Yano) has announced a multi-year partnership with the NBA's Los Angeles Lakers. In a historic first, the DAISO logo patch will be featured on the uniforms of the Laker Girls dance team during select regular season games. Daiso will also serve as the presenting partner for the Laker Girls auditions this summer, collaborating on event branding and content. Additionally, Daiso brand promotions will be integrated into the Junior Lakers Dancers clinics and youth programs. Lon Rosen, President of Business Operations for the Lakers, welcomed Daiso to the Lakers family, highlighting the Laker Girls' global recognition and community connection. Founded in 1979, the Laker Girls are the NBA's first dance team. Daiso Director Taku Suzuki expressed honor in partnering with the Lakers, aiming to connect with their international fanbase and deliver 'DANZEN' (absolute best) quality. Daiso operates over 5,600 stores globally in 26 countries and regions as of February 2025, offering high-quality, affordable daily goods.
FAQ
How long is the partnership between Daiso Sangyo and the Los Angeles Lakers?
It is a multi-year partnership.
What historical initiative regarding the Laker Girls' uniforms is being implemented in this partnership?
The DAISO corporate logo patch will be displayed on the Laker Girls' uniforms during select regular season games, marking the first time a corporate logo patch has been featured on their uniforms.
What role will Daiso Sangyo play in the Laker Girls audition held this summer?
Daiso Sangyo will serve as the presenting partner, collaborating on logo placement and various content throughout the event.
How many stores does Daiso Sangyo have globally as of February 2025 according to the company profile?
There are 5,670 stores across 26 countries and regions worldwide, including Japan.
Where is the head office of Daiso Sangyo Co., Ltd. located?
It is located at 1-4-14 Saijo Yoshiyuki Higashi, Higashihiroshima City, Hiroshima Prefecture, Japan.