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Hokkaido-Based Confectionery Brand 'aoka' Makes Debut at Daimaru Tokyo – Trendy Summer Sweets Festival

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jul 2, 2026 2:28 AM ・ Updated Jul 8, 2026 9:24 PM ・ 4 min read ・ Source: PR TIMES

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Image: PR TIMES

⚡ Key Points

The Hokkaido-born confectionery brand 'aoka' has made its debut at Daimaru Tokyo, launching its signature 'Lemon Cheese Sandwich'.
Alongside, popular items from Hyogo's 'Backhouse Irie' and Aichi's 'Toukatei' are also available in limited-time pop-up stores, enhancing the summer sweets event.

The Hokkaido-born confectionery brand 'aoka' has made its debut at Daimaru Tokyo, launching its signature 'Lemon Cheese Sandwich'. Alongside, popular items from Hyogo's 'Backhouse Irie' and Aichi's 'Toukatei' are also available in limited-time pop-up stores, enhancing the summer sweets event.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Jul 2, 2026

The confectionery brand <aoka> draws its name from the Ainu language, meaning 'us' and 'you', symbolizing the brand's wish for meaningful relationships to flourish as beautifully as Hokkaido's blue landscapes. Based in Nishinomiya-Sonoda, Hyogo Prefecture, <Backhouse Irie> is renowned for its signature 'custard-filled cream bun' – a rich, creamy pastry loved by many.

The popular Hokkaido treat, 'Lemon Cheese Sandwich', makes its debut!

<aoka> Lemon Cheese Sandwich – 1 piece: ¥460, 4 pieces: ¥1,840 (all prices include tax) [Storage: Room temperature] – 1st Floor MVP Sweets (in front of central entrance), MAP 1

The aoka Lemon Cheese Sandwich combines a refreshing lemon langues de chat cookie with white chocolate infused with mild, creamy cheese. Its light texture and clean aftertaste evoke the cool serenity of a Hokkaido summer night. A premium treat available for a limited summer season, perfect as a gift for loved ones or a small indulgence to brighten everyday life.

A daily limited-time specialty from the Sonoda main store arrives!

<Backhouse Irie> Freshly Squeezed Cream Bun – ¥572 per piece [Storage: Refrigerated] – 1st Floor Weekly Select Sweets 1.2, MAP 2・3

After baking, the buns are filled with vacuum-cooked custard in the underground kitchen. Each bun is injected with custard cream three times the volume of the dough, creating a dessert-like richness.

A jelly crafted with Aichi's premium peaches arrives!

<Creative Peach Confectionery Toukatei> Mini Fully Ripe White Peach Jelly – 8 pieces: ¥1,458

※ Sold at room temperature. Please chill in the refrigerator for 2–3 hours before serving. – 1st Floor Event Space, in front of Mont-Blanc THE Hakuzan, MAP 4

※ Available until July 21 (Tue)

"We want to turn peaches at their most delicious into confectionery." Inspired by the founder's awe at the flavor of fully ripened white peaches, this jelly is made by carefully peeling ripe peaches and preserving their fruit fibers to capture the authentic taste.

*All prices include tax.

FACT BOX

Source: PR TIMES
Category: New Product

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

The image showcases "aoka" lemon cheese sandwiches, a new confectionery from Hokkaido, alongside fresh lemons and a block of white chocolate. The brand's logo is visible in the lower right corner.

Aoka's Lemon Cheese Sandwiches, featuring lemon cookies and a creamy filling, are presented with fresh lemons.

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 2, 2026 2:28 AM — Distributor PR TIMES
Collected　Jul 1, 2026 5:44 PM
AI structured & analyzed　Jul 2, 2026 6:55 PM
Desk-reviewed & published　Jul 2, 2026 2:28 AM

FAQ

Where can I buy the aoka Lemon Cheese Sandwich?

Available at MVP Sweets on the 1st floor of Daimaru Tokyo (in front of the central entrance).

Does Backhouse Irie's cream bun require refrigeration?

Yes, the Freshly Squeezed Cream Bun must be refrigerated and is recommended to be taken home chilled.

Until when is Toukatei's white peach jelly available?

It is available until July 21 (Tuesday) as a limited-time offer.

What does the name 'aoka' mean?

Derived from the Ainu language, 'aoka' means 'us' and 'you', symbolizing cherished human connections.

How much is the Lemon Cheese Sandwich?

¥460 per piece, or ¥1,840 for a set of four (tax included).

Cite this article — HOW TO CITE

Washin AI News Desk“Hokkaido-Based Confectionery Brand 'aoka' Makes Debut at Daimaru Tokyo – Trendy Summer Sweets Festival”AI News by Washin Village（和心村）, Jul 2, 2026. https://aeo.washinmura.jp/ai/daimaru-matsuzakaya-com/en/news/2026-07-01-%E5%8C%97%E6%B5%B7%E9%81%93%E7%99%BA%E3%81%AE%E3%82%B9%E3%82%A4%E3%83%BC%E3%83%84%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89-aoka%E3%82%A2%E3%82%AA%E3%82%AB-%E3%81%8C%E7%99%BB%E5%A0%B4-%E5%A4%A7%E4%B8%B8%E6%9D%B1%E4%BA%AC%E5%BA%97-%E6%9C%80%E6%97%AC%E3%82%B9%E3%82%A4%E3%83%BC%E3%83%84

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