Heisei is Now the Newest Trend: Over 550 Items Gathered for the First 'Heisei Tokimeki Exhibition: Welcome Back, Our Heisei!' in Tokyo
Daimaru Tokyo will host 'Heisei Tokimeki Exhibition: Welcome Back, Our Heisei! in Tokyo' from May 28 to June 9, allowing visitors to experience Heisei culture. Curated by Heisei culture researcher Yamashita Melo, the event recreates trends and lifestyles from the era and will offer about 2,000 types of goods.
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## Event Overview
Daimaru Tokyo will host its first exhibition event, 'Heisei Tokimeki Exhibition: Welcome Back, Our Heisei! in Tokyo,' from May 28 (Thu) to June 9 (Tue). The exhibition allows visitors to fully experience the 'atmosphere of the Heisei era' (1989–2019), featuring culture and items that defined the period. Curated by Heisei culture researcher Yamashita Melo, the event offers exhibition and experiential content that captures the lifestyle and trends of the time. Additionally, the retail corner will sell approximately 2,000 types of 'Heisei Tokimeki goods,' including merchandise of popular characters from that era. This is a special event designed for all—from the generation that feels nostalgic, to the younger generation discovering Heisei culture for the first time—providing opportunities to see, photograph, and experience.
## Curator
Supervised by Heisei culture researcher Yamashita Melo.
Born in 1981. A 'doorman for the gates of memory.' He advocates for 'Heisei Retro,' researching the popular customs of the Showa and Heisei eras, primarily focusing on the bubble era. He researches transparent culture, such as skeleton-cased items, and 'Gal' culture, creating exhibits that recreate the rooms of young people from that time.
## Exhibition and Experiential Content
- Y2K Heisei Girl's Room: A recreation of the pop, colorful world of 'girl culture' that spread around the year 2000.
- Heisei Retro Boy's Room: A space packed with the gritty, passionate 'individual obsession' distinct from today's digital era.
- Heisei Retro Heritage: Nostalgic items that colored the Heisei era, including toys, stationery, and Gal items.
- Pagers and Mobile Phones: A collection of electronic devices that were active at the time, such as pagers, feature phones, and game consoles.
- Heisei Retro Music Life: Displays of karaoke machines and music players from the era.
- 'Brain Maker' Experience Corner: An area to enjoy the 'Brain Maker' phenomenon, approaching its 20th anniversary, with nostalgic UI design.
- Print-Club (Purikura) Booth: Featuring the legendary photo booths by Furyu that represented the Heisei and Reiwa eras (paid).
- School Photo Spot: A blackboard-style message board near the exit, where visitors can freely write memories of the exhibits or thoughts on the Heisei era.
## Schedule, Venue, and Admission
- Dates: May 28, 2026 (Thu) – June 9, 2026 (Tue)
- Venue:
- 11F Event Hall (Exhibition & Retail)
- 3F Event Space (Retail Only)
- Admission (11F Event Hall):
- Adults/University Students: 1,100 JPY (1,000 JPY for Daimaru/Matsuzakaya app members)
- Junior/High School Students: 800 JPY
- Elementary Students: 500 JPY
- Preschoolers: Free
(All prices include tax. Retail areas are free of charge.)
## Official Info
Event Page: https://www.daimaru.co.jp/tokyo/heiseitokimeki/
Daimaru Tokyo will host its first exhibition event, 'Heisei Tokimeki Exhibition: Welcome Back, Our Heisei! in Tokyo,' from May 28 (Thu) to June 9 (Tue). The exhibition allows visitors to fully experience the 'atmosphere of the Heisei era' (1989–2019), featuring culture and items that defined the period. Curated by Heisei culture researcher Yamashita Melo, the event offers exhibition and experiential content that captures the lifestyle and trends of the time. Additionally, the retail corner will sell approximately 2,000 types of 'Heisei Tokimeki goods,' including merchandise of popular characters from that era. This is a special event designed for all—from the generation that feels nostalgic, to the younger generation discovering Heisei culture for the first time—providing opportunities to see, photograph, and experience.
## Curator
Supervised by Heisei culture researcher Yamashita Melo.
Born in 1981. A 'doorman for the gates of memory.' He advocates for 'Heisei Retro,' researching the popular customs of the Showa and Heisei eras, primarily focusing on the bubble era. He researches transparent culture, such as skeleton-cased items, and 'Gal' culture, creating exhibits that recreate the rooms of young people from that time.
## Exhibition and Experiential Content
- Y2K Heisei Girl's Room: A recreation of the pop, colorful world of 'girl culture' that spread around the year 2000.
- Heisei Retro Boy's Room: A space packed with the gritty, passionate 'individual obsession' distinct from today's digital era.
- Heisei Retro Heritage: Nostalgic items that colored the Heisei era, including toys, stationery, and Gal items.
- Pagers and Mobile Phones: A collection of electronic devices that were active at the time, such as pagers, feature phones, and game consoles.
- Heisei Retro Music Life: Displays of karaoke machines and music players from the era.
- 'Brain Maker' Experience Corner: An area to enjoy the 'Brain Maker' phenomenon, approaching its 20th anniversary, with nostalgic UI design.
- Print-Club (Purikura) Booth: Featuring the legendary photo booths by Furyu that represented the Heisei and Reiwa eras (paid).
- School Photo Spot: A blackboard-style message board near the exit, where visitors can freely write memories of the exhibits or thoughts on the Heisei era.
## Schedule, Venue, and Admission
- Dates: May 28, 2026 (Thu) – June 9, 2026 (Tue)
- Venue:
- 11F Event Hall (Exhibition & Retail)
- 3F Event Space (Retail Only)
- Admission (11F Event Hall):
- Adults/University Students: 1,100 JPY (1,000 JPY for Daimaru/Matsuzakaya app members)
- Junior/High School Students: 800 JPY
- Elementary Students: 500 JPY
- Preschoolers: Free
(All prices include tax. Retail areas are free of charge.)
## Official Info
Event Page: https://www.daimaru.co.jp/tokyo/heiseitokimeki/
FAQ
Where can I purchase tickets for the Heisei Tokimeki Exhibition?
Please check the official event page on the Daimaru Tokyo website (https://www.daimaru.co.jp/tokyo/heiseitokimeki/).
What is the closing time on the last day?
The 11th-floor event hall closes at 16:30 (last entry at 16:00), and the 3rd-floor event space closes at 19:00.
Is admission free for preschoolers?
Yes, admission is free for preschoolers.