Enjoy a Hokkaido Gourmet Trip in Ueno, Tokyo During the High-Price GW! The Second Half of 'Early Summer Hokkaido Food Fair' Starts April 30th!

Matsuzakaya Ueno Store is currently holding its popular regular event, the 'Early Summer Hokkaido Food Fair,' from April 22 (Wed) to May 6 (Wed/Holiday)! From April 30 (Thu), some of the participating shops will change, marking the start of the second half.

At the eat-in section, a rich miso ramen representing Hokkaido appears in a version using high-quality special noodles! Additionally, chilled drinks with a melty-mochi texture and 'neo cheesecakes' will make their first appearance. During this Golden Week of rising prices, you can enjoy the feeling of a Hokkaido gourmet trip in Ueno, Tokyo.

### [Eat-In] Rich Miso Ramen with High-Quality Special Noodles & Voluminous Seafood Bowls! - **Sapporo <Sapporo Ramen Musashi>**: Rich Miso Ramen using high-quality special noodles (1 serving) 1,760 yen. *Available: 4/30 (Thu) → 5/6 (Wed/Holiday). A popular shop with 36 years of history, perfectly balancing matured noodles and miso sauce. This masterpiece features premium noodles with more egg yolk than usual, served in a blend of rich miso. - **Kitami <Abashiri Suisan>**: Okhotsk Full-Stomach Seafood Bowl (1 serving) 3,480 yen. *Available: 4/30 (Thu) → 5/6 (Wed/Holiday). A hearty seafood bowl from a direct-to-consumer canteen operated by a fishery company. It features large slices of octopus, marinated mackerel, surf clam, herring roe, salmon, scallop, salmon roe, shredded crab, and squid.

### Chilled Sweets Recommended for a Warm GW - **Sapporo <Chocolatier Masale>**: Parfait-le Hokkaido Berry (1 piece) 1,210 yen. [First Appearance] A specialty chocolate shop representing Hokkaido. A combination of their popular chocolate brownie base, chocolatier's soft-serve, and Hokkaido aronia and blueberry sauce. - **Sapporo <Chocolatier Masale>**: Soft Serve Chocolate (1 piece) 580 yen. [First Appearance] Soft-serve ice cream crafted by chocolatiers. - **Biei <Farms Chiyoda>**: Toromochi Jersey Drink (1 cup) 650 yen. [Demonstration] A chilled drink with a rich, melty texture containing 'milk-zu mochi' made from Jersey milk. *Available: 4/30 (Thu) → 5/6 (Wed/Holiday). - **Abashiri <Rimo>**: Hinoki Scented Strawberry Cheesecake Gelato (Double) 700 yen.

### New Trend!? 'neo Cheesecake' - **Sapporo <Patisserie Bliss Bliss>**: Melting Brulee neo Cheesecake (Size 4) 1,836 yen. [Demonstration] - **Sapporo <Chocolatier Masale>**: Sapporo neo Cheesecake (Size 3) 2,970 yen. [First Appearance]

### 'GW Luxury Bentos' Under 4,000 Yen for Small Luxuries at Home - **Obihiro <Tokachi Butadon Kofuku>**: Heaping Pork Bowl with Thick-cut Tokachi Pork Loin, Hamburg, and Tender Braised Pork (1 serving) 2,700 yen. *Limited to 50 servings per day. - **Sapporo <Shione>**: King Crab Shoulder Meat Bento (1 serving) 3,996 yen. - **Obihiro <Seimiya>**: Lactic Acid Bacteria Fermented Pork and Matured Beef Steak Bento (1 serving) 2,376 yen. - **Hakodate <Wanya>**: North Sea Shellfish Feast (1 serving) 3,078 yen.

*Quantities are limited. All prices include tax.