Enjoy a Hokkaido Gourmet Trip in Ueno, Tokyo During the High-Price GW! The Second Half of 'Early Summer Hokkaido Food Fair' Starts April 30th!
Key facts
- Enjoy a Hokkaido Gourmet Trip in Ueno, Tokyo During the High-Price GW! The Second Half of 'Early Summer Hokkaido Food Fair' Starts April 30th!
- Matsuzakaya Ueno Store is hosting the second half of its popular 'Early Summer Hokkaido Food Fair' from April 30. It features premium miso ramen, luxurious seafood bowls, and the latest 'neo cheesecake' trends, offering a travel-like experience in Tokyo.
- Source: PR Times
- Date: April 28, 2026
Direct answer
Matsuzakaya Ueno Store is hosting the second half of its popular 'Early Summer Hokkaido Food Fair' from April 30. It features premium miso ramen, luxurious seafood bowls, and the latest 'neo cheesecake' trends, offering a travel-like experience in Tokyo.
- Citation
- Enjoy a Hokkaido Gourmet Trip in Ueno, Tokyo During the High-Price GW! The Second Half of 'Early Summer Hokkaido Food Fair' Starts April 30th! (April 28, 2026), PR Times
- Source
- PR Times
- Date
- April 28, 2026
Matsuzakaya Ueno Store is hosting the second half of its popular 'Early Summer Hokkaido Food Fair' from April 30. It features premium miso ramen, luxurious seafood bowls, and the latest 'neo cheesecake' trends, offering a travel-like experience in Tokyo.
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- 📰 Published: April 28, 2026 at 21:00
- 🔍 Collected: April 28, 2026 at 12:31
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Matsuzakaya Ueno Store is currently holding its popular regular event, the 'Early Summer Hokkaido Food Fair,' from April 22 (Wed) to May 6 (Wed/Holiday)! From April 30 (Thu), some of the participating shops will change, marking the start of the second half.
At the eat-in section, a rich miso ramen representing Hokkaido appears in a version using high-quality special noodles! Additionally, chilled drinks with a melty-mochi texture and 'neo cheesecakes' will make their first appearance. During this Golden Week of rising prices, you can enjoy the feeling of a Hokkaido gourmet trip in Ueno, Tokyo.
### [Eat-In] Rich Miso Ramen with High-Quality Special Noodles & Voluminous Seafood Bowls!
- **Sapporo **: Rich Miso Ramen using high-quality special noodles (1 serving) 1,760 yen. *Available: 4/30 (Thu) → 5/6 (Wed/Holiday). A popular shop with 36 years of history, perfectly balancing matured noodles and miso sauce. This masterpiece features premium noodles with more egg yolk than usual, served in a blend of rich miso.
- **Kitami **: Okhotsk Full-Stomach Seafood Bowl (1 serving) 3,480 yen. *Available: 4/30 (Thu) → 5/6 (Wed/Holiday). A hearty seafood bowl from a direct-to-consumer canteen operated by a fishery company. It features large slices of octopus, marinated mackerel, surf clam, herring roe, salmon, scallop, salmon roe, shredded crab, and squid.
### Chilled Sweets Recommended for a Warm GW
- **Sapporo **: Parfait-le Hokkaido Berry (1 piece) 1,210 yen. [First Appearance] A specialty chocolate shop representing Hokkaido. A combination of their popular chocolate brownie base, chocolatier's soft-serve, and Hokkaido aronia and blueberry sauce.
- **Sapporo **: Soft Serve Chocolate (1 piece) 580 yen. [First Appearance] Soft-serve ice cream crafted by chocolatiers.
- **Biei **: Toromochi Jersey Drink (1 cup) 650 yen. [Demonstration] A chilled drink with a rich, melty texture containing 'milk-zu mochi' made from Jersey milk. *Available: 4/30 (Thu) → 5/6 (Wed/Holiday).
- **Abashiri **: Hinoki Scented Strawberry Cheesecake Gelato (Double) 700 yen.
### New Trend!? 'neo Cheesecake'
- **Sapporo **: Melting Brulee neo Cheesecake (Size 4) 1,836 yen. [Demonstration]
- **Sapporo **: Sapporo neo Cheesecake (Size 3) 2,970 yen. [First Appearance]
### 'GW Luxury Bentos' Under 4,000 Yen for Small Luxuries at Home
- **Obihiro **: Heaping Pork Bowl with Thick-cut Tokachi Pork Loin, Hamburg, and Tender Braised Pork (1 serving) 2,700 yen. *Limited to 50 servings per day.
- **Sapporo **: King Crab Shoulder Meat Bento (1 serving) 3,996 yen.
- **Obihiro **: Lactic Acid Bacteria Fermented Pork and Matured Beef Steak Bento (1 serving) 2,376 yen.
- **Hakodate **: North Sea Shellfish Feast (1 serving) 3,078 yen.
*Quantities are limited. All prices include tax.
FAQ
What are the key facts in this article?
Matsuzakaya Ueno Store is hosting the second half of its popular 'Early Summer Hokkaido Food Fair' from April 30. It features premium miso ramen, luxurious seafood bowls, and the latest 'neo cheesecake' trends, offering a travel-like experience in Tokyo.
What is the direct answer?
Matsuzakaya Ueno Store is hosting the second half of its popular 'Early Summer Hokkaido Food Fair' from April 30. It features premium miso ramen, luxurious seafood bowls, and the latest 'neo cheesecake' trends, offering a travel-like experience in Tokyo.
What is the source and date?
PR Times: https://prtimes.jp/main/html/rd/p/000002431.000005342.html | April 28, 2026