GW Tokyo Trip Souvenirs: Here's the Latest Sales Ranking! Tokyo Souvenir Ranking 2026

Domestic travel needs are said to be high this Golden Week. Daimaru Tokyo Store, directly connected to Tokyo Station and featuring about 70 confectionery brands, underwent a major renovation from October 2025 to 2026, with new shops opening one after another on the 1st and B1F confectionery floors. Many shops have had queues since their opening, attracting attention as new "Tokyo souvenirs." At this opportune time when souvenir needs are high, we announce the latest sales ranking! We propose recommended Tokyo souvenirs for now. *Sales Period: December 2025 - March 2026* 1st Place N.Y. Caramel Sandwich (8 pcs) ¥1,512 / 1F Continuously #1 since 2016! A milk chocolate filled with gooey caramel, sandwiched between butter-fragrant cookies. 2nd Place Mount Baum (Firm) 1 pc ¥864 / 1F Crispy on the outside, moist on the inside, with a chewy texture like French bread. Solid in taste and texture. A rich butter-flavored dough baked over a long period. 3rd Place Sugar Butter Sand Tree (14 pcs) ¥1,350 / 1F White chocolate sandwiched between cereal dough baked golden brown with sugar butter. 4th Place Macadamia Chocolat (Milk) (10 pcs) ¥1,944 / 1F A scone baked to a crisp texture, topped with macadamia nuts and almonds, and coated with chocolate. A harmony of crumbly scone, smooth melting chocolate, and fragrant nuts. 5th Place Ogata Yokan (10 pcs) ¥3,456 / 1F The traditional taste, prepared in a portable and convenient size. 6th Place THE Mont Blanc Cake (8 pcs) ¥2,376 / 1F A marron-rich bite-sized Mont Blanc, with a luxurious thick layer of marron cream made with plenty of Japanese chestnuts. OPEN October 2025 - First appearance in rankings! Daimaru Tokyo Store exclusive. 7th Place Hat Sablé (10 pcs) ¥1,350 / 1F "Hat Sablé," created by Toyoshima-ya's founder in the Meiji era. With its light, crispy texture and fragrant taste, it has become a representative confectionery of Kamakura. 8th Place Fondant Sand (5 pcs) ¥1,350 / 1F A fondant sandwich with melting fresh butter caramel wrapped in crispy, fragrant langue de chat. OPEN November 2025 - First appearance in rankings! Daimaru Tokyo Store exclusive. 9th Place Leaf Pie (8 pcs) ¥1,512 / 1F Characterized by the pleasant crunch of white granulated sugar and its gradually spreading sweetness. 10th Place Mont Blanc Japonais Paris Marron ¥960 / 1F A gorgeous Mont Blanc with Japanese chestnut Mont Blanc mousse, encasing raspberry confiture. OPEN October 2025 - First appearance in rankings! Daimaru Tokyo Store exclusive.