66 Hokkaido Gourmet Stores Gather! 15 Days to Enjoy the Feeling of Travel Without Travel Expenses in Ueno, Tokyo: 'Early Summer Hokkaido Exhibition'

Matsuzakaya Ueno Store 'Early Summer Hokkaido Exhibition' Matsuzakaya Ueno Store will hold the popular annual event 'Early Summer Hokkaido Exhibition' from April 22 (Wed) to May 6 (Wed/Substitute Holiday). This time, we are focusing on "Hokkaido Cheese Gourmet"! In addition to the first appearance of the new sensation "neo cheese gourmet", a wide lineup of cheese gourmet items such as donuts, gelato, croquettes, bento boxes, and snacks will gather together. Also, don't miss the ramen and sushi that you can only taste by visiting the local area, and the luxurious seafood & meat bento boxes to enjoy the long holidays! It's a 15-day event where a total of 66 Hokkaido gourmet stores over the period, including 3 new store openings, line up, allowing you to experience the mood of a "travel-expense-free Hokkaido gourmet trip." The main character this time is "Hokkaido Cheese"! Pay attention to "neo cheese gourmet"! Currently, cheese is seeing a quiet surge in popularity in Hokkaido. The movement to taste it as a main gourmet ingredient rather than just a "processed raw material" is spreading, and with events focusing on cheese being held continuously, cheese culture has taken root as a Hokkaido gourmet and continues to evolve. Therefore, this time, we will feature the evolving Hokkaido cheese gourmet! A new cheesecake made by combining cheese cream using Hokkaido dairy products, rare cheese, and butter cream cheese with a ganache of Hokkaido adzuki beans and milk chocolate. [First appearance] Sapporo Sapporo neo Cheesecake (Size 3) 2,970 yen [First appearance] Sapporo Sapporo neo Cheesecake A new texture cheesecake that "stretches even when cold," made by putting plenty of custard cream on a moist, soft, souffle-like cake and baking it brulee style. [Live Demonstration] Sapporo Melting Brulee neo Cheesecake (Size 4) 1,836 yen [Live Demonstration] Sapporo Melting Brulee neo Cheesecake Gyuhi (soft mochi) and cheese cream are sandwiched in a handmade donut characterized by a soft and moist texture using Hokkaido wheat! [Live Demonstration] Sapporo neo Cheese Donut (1 piece) 388 yen [Live Demonstration] Sapporo neo Cheese Donut A flavorful croquette wrapping Camembert cheese in Hokkai Kogane potatoes from Makubetsu, Tokachi. Chewy texture with gyuhi inside! Sapporo neo Cheese Croquette (1 piece) 583 yen *Limited to 50 pieces each day Sapporo neo Cheese Croquette Sapporo FAKE Cheesecake (1 piece) 2,376 yen *4/22 (Wed) -> 29 (Wed/Holiday) Sapporo FAKE Cheesecake Sapporo Italian Cheese Potato (100g) 594 yen Sapporo Italian Cheese Potato Abashiri Cypress-scented Strawberri-cheese (Double) 700 yen Abashiri Cypress-scented Strawberri-cheese [Live Demonstration] Obihiro Melt-in-your-mouth Braised Pork & Cheese Topped Grilled Tokachi Pork Tasting Bento (1 serving) 2,484 yen [Live Demonstration] Obihiro Melt-in-your-mouth Braised Pork & Cheese Topped Grilled Tokachi Pork Tasting Bento Hakodate Salmon Cheese (100g) 1,188 yen Hakodate Salmon Cheese Another hot Golden Week this year!? "Cool Hokkaido Sweets" to taste at the venue An authentic chocolate specialty store representing Hokkaido. Hokkaido aronia and blueberry sauce are combined with the most popular chocolate brownie dough and the chocolatier's soft serve chocolate. [First appearance] Sapporo Parfait-le Hokkaido Berry (1 piece) 1,210 yen [First appearance] Sapporo Parfait-le Hokkaido Berry A cool drink with a rich, melt-in-the-mouth texture containing "milk zumochi" made from Jersey milk. [Live Demonstration] Biei Toromochi Jersey Drink (1 cup) 650 yen *4/30 (Thu) -> 5/6 (Wed/Substitute Holiday) [Live Demonstration] Biei Toromochi Jersey Drink [Eat-in] Taste gourmet food that can only be eaten locally right at the venue! The first half features Kushiro ramen and limited nigiri sushi ● First half: 4/22 (Wed) -> 29 (Wed/Holiday) The Sapporo branch of "Maruhira," a long-established Kushiro ramen shop founded in 1959, makes its first appearance at Matsuzakaya Ueno Store! Made with bonito flakes...