Gathering 154 Costumes Including First Reveals from 38 Members of 5 Groups: First Ever '~KAWAII LAB. Costume Exhibition~ KAWAII CLOSET in Daimaru Tokyo'

From April 24 (Fri) to May 11 (Mon), Daimaru Tokyo Store will hold the first costume exhibition for 'KAWAII LAB.', a project aimed at broadcasting to the world the idol culture that has continued to grow in Japan. The project is managed by ASOBISYSTEM, a culture production company that leads Japanese pop culture artists. A total of 154 costumes actually worn by 38 members from 5 groups—'FRUITS ZIPPER', 'CANDY TUNE', 'SWEET STEADY', 'CUTIE STREET', and 'MORE STAR'—in live performances and music videos will gather at the Daimaru Tokyo Store. The exhibition will feature plenty of exclusive content, including newly revealed exhibition costumes, costume design sketches, and handwritten messages from all members. Going beyond a simple costume display, this is an exhibition where visitors can experience the world of KAWAII LAB.

### What is KAWAII LAB.?
A project to broadcast Japan's ever-growing idol culture to the world, led by ASOBISYSTEM, a culture production company representing artists who drive Japanese pop culture. The general producer is Misa Kimura, former leader of Musubizm, model, and talent. Based on the concept of 'From Harajuku to the World,' the project aims to discover, nurture, and produce idols who can be active on a global scale.

**Affiliated Groups**

[Image caption: FRUITS ZIPPER]

[Image caption: CANDY TUNE]

[Image caption: SWEET STEADY]

[Image caption: ...]