New Launch of 'Lulu A Premium' ＜Launch Date: August 31, 2026 (Monday)＞

Daiichi Sankyo Healthcare Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Takahiro Uchida; hereinafter 'the Company') announces the new launch on Monday, August 31, 2026, of 'Lulu A Premium' (OTC medicine: Designated Category II), a comprehensive cold medicine from 'Lulu,' its long-selling cold remedy brand, offering superior efficacy against all 11 symptoms of severe colds (*1).

'Lulu A Premium' is a comprehensive cold medicine addressing 11 cold symptoms (*1), including sore throat, fever, runny nose, cough, and phlegm. This product features Japan-first dosages of tranexamic acid 750mg and total belladonna alkaloids 0.6mg, formulated specifically for pediatric use (*2)(*3). Designed for individuals aged 7 and above, it delivers excellent relief across all 11 severe cold symptoms (*1) with an optimized formulation.

The 'Lulu' brand has long supported consumers as a trusted comprehensive cold medicine brand, continuously evolving its product lineup to meet changing societal needs. 'Lulu A Premium' leverages this accumulated expertise to offer a family-friendly, comprehensive cold medicine that effectively addresses all 11 cold symptoms (*1), making it ideal for household preparedness.

Through the launch of this product on the 75th anniversary of the 'Lulu' brand, the Company reaffirms its commitment to supporting the health of every individual and contributing to improved quality of life (QOL).

1. Product Features

◎ Contains tranexamic acid 750mg and total belladonna alkaloids 0.6mg at Japan-first dosages for pediatric-use (*2)(*3) comprehensive cold medicines, effectively addressing all 11 severe cold symptoms (*1).

◎ Suitable for children aged 7 and above as well as adults, making it an ideal household staple medicine.

◎ Small, coated tablets with no bitterness (tablets coated with sugar), easy to swallow.

◎ Also available in a convenient PTP sheet type, ideal for carrying and taking while外出 (45 tablets).

2. Development Background

Colds present various symptoms, including fever, sore throat, runny or stuffy nose, cough, and phlegm. According to a company survey (*4), 90% of respondents experienced at least one of the 11 cold symptoms (*1) within the past year, indicating widespread exposure to cold symptoms among consumers. Additionally, multiple symptoms often occur simultaneously, and the severity varies significantly among individuals.

Considering this background, the development of 'Lulu A Premium' focused on effective relief for each severe cold symptom. The product incorporates two active ingredients (*5) at Japan-first dosages for comprehensive cold medicines for individuals aged 7 and above. By using easy-to-swallow coated tablets suitable for both children (aged 7 and above) and adults, the product aims to be a comprehensive cold medicine with the dual characteristics of being effective against all 11 possible cold symptoms (*1) and convenient for household use.

3. About the 'Lulu' Brand

The tablet-form cold medicine 'Lulu' was first launched in 1951.

At a time when compounding medicines at pharmacies was standard practice, 'Lulu' combined multiple active ingredients to address various cold symptoms and coated them with sugar to create easy-to-take tablets. With the catchphrase 'Sneeze three times, take three Lulus,' it became widely established as a 'household staple medicine.'

'Lulu' has been beloved by customers across generations. Committed to remaining a trusted brand supporting family health, the company will continue expanding and improving its product lineup in response to evolving lifestyles and living environments, contributing to enhanced quality of life (QOL).

First-generation 'Lulu' (launched February 1951)

'Lulu' Brand Website

＜Reference＞

About Daiichi Sankyo Healthcare

Daiichi Sankyo Healthcare, leveraging its strengths as a leading company in the OTC pharmaceutical field, is expanding its business into functional skincare, oral care, and food sectors, growing as a total healthcare company dedicated to supporting healthy lives for consumers.

Under its corporate slogan 'Fit for You – A Life Partner for Everyone's Healthy Life,' which embodies our philosophy, we strive to contribute to realizing a society where everyone can confidently engage in self-care and self-medication.