New Release: "Loxonin® S Tape mini" for Various Application Methods – Hiroshi Abe Appears as a "Legendary Taping Master," Demonstrating Expert Taping Techniques Perfectly Sized for Pain Points!

Daiichi Sankyo Healthcare Co., Ltd. (Head Office: Chuo-ku, Tokyo) has appointed actor Hiroshi Abe to star in the new TV commercial for "Loxonin® S Tape mini" (Class 2 OTC drug), a new topical anti-inflammatory drug, half the size of conventional tapes and easy to apply, launched on April 15, 2026 (Wednesday). Abe will appear as a "Legendary Taping Master" in the new CM titled "The Taping Master," which will begin airing nationwide from May 14, 2026 (Thursday), targeting pain points with its small, easy-to-apply size.

TV-CM Overview Title: Loxonin® S Tape mini "The Taping Master" Episode 15 seconds Starring: Hiroshi Abe Broadcast Start Date: May 14, 2026 (Thursday) Broadcast Region: Nationwide YouTube URL: https://youtu.be/ezvfNuoS2zY Special Website URL: https://www.daiichisankyo-hc.co.jp/site_loxonin-s/gaiyou/loxonin-s_tape/mini *Scheduled to be released at 11:00 AM on May 14 (Thursday) Brand Website URL: https://www.daiichisankyo-hc.co.jp/site_loxonin-s/gaiyou/loxonin-s_tape/

About the TV-CM To impressively convey the launch of "Loxonin® S Tape mini," a new, smaller, and easier-to-apply product from Loxonin®, Hiroshi Abe, who consistently delivers powerful performances and a strong presence in the "Loxonin® Topical Series," was once again selected as the CM character. The newly released "The Taping Master" episode features movements reminiscent of a Thousand-Armed Kannon, expressing the unique ease of use of the mini-size. Please pay attention to the dramatic world created by Mr. Abe's acting.

TV-CM Story ◇ "Loxonin® S Tape mini" "The Taping Master" Episode (15 seconds) Mr. Abe appears in a dojo as a "Legendary Taping Master." Holding "Loxonin® S Tape mini," he declares with a discerning gaze, "It's not enough just to stick it on! You must target the pain and apply the mini!" He then performs brilliant techniques reminiscent of a Thousand-Armed Kannon. With an overwhelming presence like a master who has perfected his craft, he concludes, "The difficult pain you want to relieve immediately—mini." This impressively conveys the convenience of being able to target pain points precisely with the mini-size, through Mr. Abe's powerful performance.

"The Taping Master" Episode (15 seconds) TV-CM Storyboard It's not enough just to stick it on! You must target the pain and apply the mini!! Master the taping technique Loxonin® S Tape mini – Relieve that difficult pain immediately.

Filming Episode ◇ Hiroshi Abe's powerful performance as a "Taping Master" on set Mr. Abe entered the set, greeting the staff politely, dressed in an attire like a martial arts master. His appearance, as if he had perfected the path of a "Taping Master" for decades, even made the staff tense. Mr. Abe delivered a powerful performance with a serious expression and strong voice, stating, "You must target the pain and apply the mini!" The CM was completed as an impressive piece, effectively conveying the appeal of "Loxonin® S Tape mini" by tackling targeted pain. Please enjoy Mr. Abe's "Secret Art of the Taping Master."

Interview with Hiroshi Abe ――You played the role of a "Taping Master" living deep in the mountains this time. What was your honest impression when you heard about this setting? It was fresh, a taping master (laughs). I enjoyed the challenge with the image of having learned martial arts in the past.

――Is there anywhere you'd like to use "Loxonin® S Tape mini"? My biggest concern is lower back pain. I'd like to apply four points on my left and right from my buttocks to my lower back, and then four points on the soles of my feet and both shoulders where fatigue accumulates. I think it's good because applying these would cover all painful areas of my body.

――In the commercial, it says, "You must target the pain and apply the mini." What are you aiming for or challenging now, Mr. Abe? I would like to appear in foreign productions. I'd like to experience living abroad for about a year, immersing myself in different cultures through short-term study abroad or living there. Now that I'm over 60, it's become a recent dream of mine.

――"Loxonin® S Tape mini" is small but reliable. What small things usually soothe you or that you rely on, Mr. Abe? I unexpectedly like "nail clippers." I like them as a tool, but I also enjoy neatly cutting my own nails.