Daiichi Engei Designer Noriko Shimura Wins Grand Prix at Art Competition 'Flower Art Award 2026 in TOKYO MIDTOWN'! Maiko Katayama Wins Silver and Aika Kuroko Wins Bronze!
Daiichi Engei's Noriko Shimura won the Grand Prix at the Flower Art Award 2026, qualifying for a French competition, while two other company designers won Silver and Bronze.
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- 📰 Published: April 3, 2026 at 23:00
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Daiichi Engei Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President: Katsuharu Yamamura, Mitsui Fudosan Group), which develops flower and greenery-related businesses, participated in the Flower Art Award 2026 in TOKYO MIDTOWN held at Tokyo Midtown from Wednesday, March 18 to Sunday, March 22. Noriko Shimura won the Grand Prix, the highest award, in the 'Florist of France Challenge 2026', while Maiko Katayama won the Silver Award and Aika Kuroko won the Bronze Award in the 'Flower Art Showcase Award 2026'.
## ■ Grand Prix Winning Work 'The Irreversible Beauty'
The theme for the 'Florist of France Challenge 2026' category at the art competition Flower Art Award 2026 in TOKYO MIDTOWN was 'METAMORPHOSIS'.
This competition is a gateway to the 'French Cup', the highest peak of florist competitions in France, and is held as the Japan representative selection for the 'CONCOURS PIVERDIE 2027', which boasts a long history.
Therefore, participants were assigned the same theme as the main CONCOURS PIVERDIE tournament.
Participants were required to highlight the once-in-a-lifetime, irreversible beauty born from the process of metamorphosis or symbolic transformation of life in nature, deeply explore the concept of 'change' itself, and sublimate it into an artwork.
In the competition, participants created and presented two pieces—a large-scale work and a structural bouquet—within a limited time, and their expressiveness and degree of perfection were judged.
Noriko Shimura's work title is 'The Irreversible Beauty'. This work contains the following message:
'Based on the concept of changes occurring between life and death, I traced the trajectory of evolution, such as things returning to the earth and things repeatedly sprouting. The coexistence and tension of unbalanced structures, achromatic colors, and vivid colors. The end and birth overlap and rise irreversibly. I express such fleeting yet striking beauty of life.'
Once changed, it never returns to its original state. It is a work that three-dimensionally expresses the transience and momentary beauty of life, which is lost with the passage of time but updated to a new form, through flowers and structure.
## ■ Points Evaluated for the Grand Prix Award
Large-scale work:
- Extremely beautiful lines give powerful movement to the structure.
- Technical points gained through the wrapping technique.
- There is a solid connection between the structure and the floral materials.
- The message is well expressed.
Bouquet:
- Extremely beautiful structure. Good balance between floral materials and structure.
- Structure... (text cut off)
## ■ Grand Prix Winning Work 'The Irreversible Beauty'
The theme for the 'Florist of France Challenge 2026' category at the art competition Flower Art Award 2026 in TOKYO MIDTOWN was 'METAMORPHOSIS'.
This competition is a gateway to the 'French Cup', the highest peak of florist competitions in France, and is held as the Japan representative selection for the 'CONCOURS PIVERDIE 2027', which boasts a long history.
Therefore, participants were assigned the same theme as the main CONCOURS PIVERDIE tournament.
Participants were required to highlight the once-in-a-lifetime, irreversible beauty born from the process of metamorphosis or symbolic transformation of life in nature, deeply explore the concept of 'change' itself, and sublimate it into an artwork.
In the competition, participants created and presented two pieces—a large-scale work and a structural bouquet—within a limited time, and their expressiveness and degree of perfection were judged.
Noriko Shimura's work title is 'The Irreversible Beauty'. This work contains the following message:
'Based on the concept of changes occurring between life and death, I traced the trajectory of evolution, such as things returning to the earth and things repeatedly sprouting. The coexistence and tension of unbalanced structures, achromatic colors, and vivid colors. The end and birth overlap and rise irreversibly. I express such fleeting yet striking beauty of life.'
Once changed, it never returns to its original state. It is a work that three-dimensionally expresses the transience and momentary beauty of life, which is lost with the passage of time but updated to a new form, through flowers and structure.
## ■ Points Evaluated for the Grand Prix Award
Large-scale work:
- Extremely beautiful lines give powerful movement to the structure.
- Technical points gained through the wrapping technique.
- There is a solid connection between the structure and the floral materials.
- The message is well expressed.
Bouquet:
- Extremely beautiful structure. Good balance between floral materials and structure.
- Structure... (text cut off)