Daihatsu Motor Co., Ltd. (hereinafter referred to as Daihatsu) has renewed its uniforms for the first time in 25 years, effective April 1, 2026.
This renewal aims to create uniforms that all Daihatsu employees will be motivated to wear daily, reflecting the recent changes in the working environment. The design balances stylish aesthetics with comfort and functionality. Furthermore, meticulous attention has been paid to material details, with cut resistance and heat resistance tests conducted to ensure safety and peace of mind for those working in environments where various tools are used.
The design features a black base with a red horizontal line. When colleagues stand side-by-side, the red lines connect, symbolizing bonds, unity, and teamwork. To enhance breathability and address heat, a double-layered structure has been implemented on the back. For winter, materials that retain warmth while preventing stuffiness have been adopted. Additionally, the use of stretchable fabric enhances comfort, and numerous hidden pockets have been incorporated. To ensure comfortable wear tailored to seasons and work situations, the lineup has been expanded with new items such as summer jackets, trousers, and short-sleeved polo shirts.
For this renewal, an election was held among all Daihatsu employees to choose from multiple design candidates, with the most voted-for design being adopted. Distribution to employees began on April 1st. On the same day, approximately 300 new employees wore the renewed uniforms to mark the start of their new journey at the company's entrance ceremony.
Moving forward, Daihatsu will continue to advance its initiatives with both "monozukuri" (manufacturing) and "kotozukuri" (creating value/experiences) at its core, guided by its corporate philosophy of "Being close to customers and enriching their lives," aiming to create a mobility society that enriches customers' lives by fostering a work environment where employees can thrive.
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- Source: PR TIMES
- Category: News