NEWYORKER Official Online Store Launches NY.ONLINE WEEK With Four Limited-Time Campaigns

Daidoh Forward Co., Ltd. (Head office: Chiyoda-ku, Tokyo; Representative Director: Koichiro Naruse), which plans, manufactures, and sells apparel and fashion goods centered on its main brand NEWYORKER, and also handles real estate sales, brokerage, leasing, and property management, will hold NY.ONLINE WEEK on its official online store. As a token of appreciation to customers, the company is launching the special event NY.ONLINE WEEK, featuring a lineup of limited-time offers available only during the campaign period. Four campaigns will be held simultaneously: 1. 10% Point Back Campaign During the campaign period, customers who purchase regular items will receive points worth 10% of the product price. Depending on membership rank, point rewards can reach up to 19%. 2. SPECIAL PRICE Selected items will be offered at limited-time special prices, with an additional 10% to 20% off the displayed price. 3. Free Shipping Campaign Exclusive to NY Online. Regular and pre-order items will be eligible for free shipping for a limited time. 4. Men’s-Only Free Hemming Campaign Hemming fees will be waived for eligible regular men’s pants. About the NY.CLUB Membership Program: NY.CLUB is a membership program available at the official online store NY Online, NEWYORKER stores nationwide, NEWYORKER OUTLET stores, and Atraer stores. Members can earn points through shopping and enjoy a variety of benefits. About NEWYORKER: NEWYORKER proposes traditional styles that incorporate the essence of the times while emphasizing confident design and quality. The brand’s craftsmanship is rooted in the history and know-how of Daidoh Limited, a group company that handles everything from textiles to apparel manufacturing and sales. Founded in 1964, NEWYORKER began as a traditional brand focused on comfort, quality, and beautiful tailoring. In January 2024, it celebrated its 60th anniversary and introduced the brand message, “Timeless Wardrobe: A piece that accompanies your life.” With a spirit of hospitality tailored to each customer, the brand offers garments that create attachment for the wearer and become meaningful pieces they may wish to pass on to someone else. With the NEWYORKER tartan “House Tartan” as its brand symbol, NEWYORKER will continue to propose traditional styles designed for long-term wear. Company Information: Company: Daidoh Forward Co., Ltd. Established: August 22, 2007 Representative: President and Representative Director Koichiro Naruse Capital: 100 million yen, wholly owned by Daidoh Limited Business: Planning, manufacturing, and sales of apparel and fashion products; real estate management; operation of commercial facilities; and related businesses Contact: Daidoh Forward Customer Service info-df@daidoh.co.jp Toll-free: 0120-17-0599 Hours: 10:00-17:00, excluding weekends, national holidays, year-end/New Year holidays, and summer holiday periods